Every time my friends return from South Korea, their faces seem smaller and their skin looks glowing. When I ask them where they got such great results, eight out of ten of them will mention the BrandNew Dermatology in Cheongdam-dong, Gangnam. This clinic is extremely famous among South Korean celebrities; over 50 K-pop stars, including Girls’ Generation, SISTAR, SHINee, and Rain, are regular customers there. But is the price really that high? In this article, I’ll share with you all the information I’ve gathered about the prices at BrandNew Dermatology in South Korea.
I. Why do locals in South Korea highly recommend BrandNew? What makes the Dermatology clinic in Cheongdam so popular?
When it comes to BrandNew Dermatology in South Korea, one cannot fail to mention Director Yoon Seong-eun. This director enjoys a well-deserved reputation within the South Korean dermatology community – namely, “the Father of Contour Injections.” In other words, most of the procedures currently offered by dermatology clinics in South Korea, such as BNLS injections, Jogak injections, and Yanya injections, were originally developed by Director Yoon.
For 15 years, I have dedicated myself to one thing: how to make the face look smaller and more refined, while minimizing pain and recovery time. It is precisely because of this focus that BrandNew has managed to carve out a niche in Cheongdam, the heart of South Korea’s premium Dermatology industry, and has become a highly recommended option among both K-pop celebrities and local residents. We have even received the award from the Minister of Health and Welfare, which is a testament to our credibility.
What really reassures me is that BrandNew supports four languages: Korean, Chinese, English, and Japanese. Foreigners need not worry at all about communication issues, which is actually not very common in clinics in South Korea.
II. Where is BrandNew Dermatology in South Korea exactly? It’s only a 5-minute walk from Cheongdam Station.
BrandNew Dermatology is located on the 4th floor of the Rixin Building, at No. 437 Apgujeong-ro, Gangnam District, Seoul. It is right next to the Cartier flagship store, so it is very easy to find. If you take the subway, exit at Station Cheongdam Exit 9 or Apgujeong Rodaeo Station Exit 2, and it takes about 5 minutes to walk there.
This area is the famous Cheongdam-dong shopping street of legend. After visiting Hermès and Chanel, you can simply head straight in to get beautified – what a perfectly arranged itinerary! I myself made an appointment for a consultation at 2 pm last time and spent the morning strolling along that street; the timing was just right.
III. Price List of BrandNew Dermatology in South Korea | Reference Prices for Key Services
To clarify things from the start, at a star-level Dermatology clinic like BrandNew, all prices are determined after a one-on-one consultation with the director, as everyone’s facial structure, fat distribution, and degree of skin laxity vary. However, based on the information I’ve gathered and discussions in South Korean communities, here are the approximate price ranges for your reference:
| Project Name | Explanation | Reference price (Korean won) |
|---|---|---|
| Contour injection (BNLS) | pioneered by Director Yin – specifically designed for the cheeks, chin, and jawline area | Starting from ¥330,000 |
| Jogak injection | Precise decomposition of Double Chin and deep fat layers | Starting from ⩢350,000 |
| Sofwave Sofwave | FDA-certified ultrasonic lifting treatment for the entire face | Starting from ⩱1,500,000. |
| Thermage FLX | Radiofrequency facial treatment: 900 treatments for the entire face | Starting from ⩡2,000,000. |
| HIFU HIFU device | SMAS layer lifting | Starting from ¥800,000 |
| Hydrofiller injections | Basic moisturization/whitening/rejuvenation | Starting from ¥150,000 |
| Filler injection | Nose/chin/Nasolabial Fold Correction (1 centum core) | Starting from ¥400,000 |
| Botulinum toxin for facial slimming | Reduction surgery of masticatory muscles | Starting from ¥100,000 |
⚠️ Reminder: The above prices are merely reference ranges discussed in South Korea’s online communities. The actual fees will be determined by Dr. Yoon after an in-person consultation at the clinic. A deposit of ⩉500,000 is required when booking a consultation; for laser treatments, the deposit is ⩉910,000.
IV. What makes Director Yin Sheng’en so special? Why do celebrities specifically seek his services?
What sets Director Yin Sheng’en apart from most Dermatology doctors is that he takes full charge of everything—from consultation, facial analysis, treatment planning to actual execution of the procedures himself. He doesn’t follow the conventional model of handing over these tasks to nurses or younger doctors after the initial consultation.
His process is as follows: first, he uses a 3D camera to capture the structure of your face, analyzing the proportions, angles, and symmetry; then, he develops a customized treatment plan based on the unique features of each person’s facial shape; finally, he performs the procedure himself. This “one-on-one” service model is itself considered a rare resource in high-end clinics in South Korea.
In addition, President Yin is also recognized as a Sofwave APAC Iconic Provider, which signifies that his expertise and technical skills in using Sofwave in the Asia-Pacific region have been officially certified by the manufacturer as belonging to the top tier. If you are considering using Sofwave but are concerned about potential risks, seeking his assistance is undoubtedly one of the safest options available.
V. What is the environment like at BrandNew Dermatology in South Korea?
In 2024, BrandNew completed a comprehensive renovation, giving the entire clinic a sophisticated and minimalist atmosphere. Judging from the photos on its official website, the waiting area is spacious and bright, and the treatment rooms are equipped with four top-of-the-line radiofrequency devices, including Ulthera, Thermage FLX, Sofwave, and Tencella. This means that no matter which type of radiofrequency treatment is suitable for you, BrandNew has the right equipment available, eliminating the need to visit multiple clinics.
It is also worth mentioning that in 2024, they opened a new laser center, which is managed by Dr. Gao Yongxiang, a specialist in dermatology. The center offers a range of services, from basic skin care to advanced laser treatments. If you are not only interested in contour injections but also want to incorporate skin care into your routine, BrandNew’s one-stop service is truly convenient.
VI. FAQ on Common Issues at BrandNew Dermatology in South Korea
Q1: Is it necessary to make an appointment at BrandNew Dermatology? Can I just walk in directly? It is recommended to make an appointment in advance
. Director Yin Shengen requires all patients to make appointments; especially for foreigners, translation services need to be arranged in advance, so it is almost impossible to see the director without an appointment. You can make an appointment with just one click through BeautsGO – it’s the easiest way to go about it.
Q2: What is the difference between contour injection and Jogak injection? Which one should I cho
ose? Contour injection (BNLS) is designed to break down fat in larger areas such as the cheeks, chin, and jawline, with a recovery period of approximately 1–3 days. Jogak injection, on the other hand, targets specific areas such as the Double Chin and deep-fat layers for more precise fat reduction, with a recovery period of around 2–5 days. Dr. Yin will assess your facial structure and may recommend using both techniques together in some cases.
Q3: Do foreigners have any trouble using BrandNew Language Ser
vice? Don’t worry at all! BrandNew supports four languages: Korean, Chinese, English, and Japanese, and has dedicated translators available. You can also visit their official Chinese website at cn.brandnewclinic.com to learn more.
Q4: How long does it take for the effects of contour injections to become visible? How long do they last? G
enerally, the effects start to appear 2-4 weeks after the treatment and last for approximately 6-12 months, although this can vary from person to person. It is recommended to follow the treatment schedule outlined by Dr. Yin; usually, 2-3 sessions constitute a complete course of treatment, which yields the most noticeable results.
Q5: Compared to other Dermatology clinics in Gangnam, is the price of BrandNew considered expensi
ve? In the Cheongdam area, BrandNew’s prices are considered mid-to-high, but its greatest value lies not in being “cheap”, but rather in the fact that Dr. Yoon personally performs the procedures, uses his own developed technologies, and provides one-on-one service. If you are looking for the best value for money, BrandNew might not be your first choice; however, if you value technical safety and personalized care, it is definitely worth considering.
Q6: What is the entire process for the first visit to BrandNew? It consists of 4 steps in tota
l: ① 3D camera scanning of the facial structure → ② Director Yin analyzing proportions, angles, and symmetry → ③ One-on-one customization of the treatment plan → ④ The director personally performing the procedure and taking photos for documentation. The whole process takes approximately 1 to 1.5 hours.
Q7: What precautions should be taken after the procedur
e? Avoid drinking alcohol, smoking, hot baths, and strenuous exercise for 7 days after the treatment. Contour injections may cause mild, temporary swelling, which usually subsides within 1 to 3 days. The clinic will provide detailed post-treatment care instructions.
VII. Basic Information about BrandNew Dermatology
| Project | For more details |
|---|---|
| 📍 Clinic Name | BrandNew Clinic (브랜뉴클리닉 / Dermatology) |
| 📌 Address | 4th Floor, Ilshin Building, 437 Apgujeong-ro, Gangnam-gu, Seoul |
| 🚇 Transportation | Exit 9 of Cheongdam Station / Exit 2 of Apgujeong Lotte Odeon Station; it takes about 5 minutes on foot (next to the Cartier store). |
| 🕐 Business Hours | Monday to Friday: 10:00 AM – 7:00 PM / Saturday: 10:00 AM – 4:00 PM / Closed on Sundays and holidays |
| 🚗 Parking | The building is equipped with a parking lot (it is recommended to use public transportation for convenience). |
| 💬 How to Make an Appointment | Consult via LINE / Send an email via Gmail / Make a reservation with just one click through BeautsGO |
VIII. How to Make an Appointment at BrandNew Dermatology in South Korea
If you want to make an appointment at BrandNew Dermatology, we recommend the following three methods:
IX. Recommended Reading
- How to make an appointment at Guanghua Gate Heritique? Three practical methods: LINE, BeautsGO, or Gmail.
- Floria Dermatology in Seomyeon, Busan – One-on-one consultations with the director and natural-looking injections provided by local residents.
- Is it possible to enjoy high-end medical aesthetics services with a limited budget? At Cheongdam E-Ceramic Beauty Its Me Dermatology, Chief Physician Kim Han-kyu personally conducts consultations for patients.
- South Korea Alive Dermatology Banpo Main Store | Just 5 minutes from Banpo Station – The Ultimate Combination of Thermage FLX and Ulthera Prime
- Are foreigners afraid of being cheated when undergoing medical beauty treatments in South Korea? At BAID Dermatology in South Korea, the prices are the same as those in China!