What is one’s biggest fear when going to Seoul for cosmetic procedures? It’s not the pain or the uncertainty of the results—it’s the fear of being overcharged. Many clinics double their prices for foreigners, leaving you with no chance to compare rates. But I found a Dermatology clinic in Apgujeong that clearly states “same prices for Chinese and Koreans” – BAID Dermatology (베이드의원). The director personally examines each patient one by one, without any unnecessary sales pitches. The fees are completely transparent, and you can even verify the prices right after the treatment. If this is your first time going to South Korea for cosmetic procedures and you’re worried about getting ripped off, this clinic is definitely a safe choice.
1. Are foreigners afraid of being cheated when undergoing medical beauty treatments in South Korea? At Dermatology of BAIID in South Korea, the prices are the same as those in China!
To be honest, I had visited several Dermatology clinics in Gangnam before. In South Korea, local people only pay ₩1.5 million for Thermage treatments, but when foreigners are charged, the price jumps to ₩2.5 million – a difference of almost double. However, BAID Dermatology is different. They clearly state on their official website that the prices are the same for both South Koreans and tourists from Hong Kong, Taiwan, and other places. The price displayed is the actual amount to be paid, without any hidden surcharges or tricks like “consultation fees extra”.
What’s even more remarkable is that President Nam Ho-seok insists on conducting one-on-one consultations personally. If you’ve ever been to a large clinic, you’ll know that during a regular visit, it’s usually the consultant who conducts the consultation and the nurse who administers the injections—sometimes the president doesn’t even look at your face. However, at BAID, from the initial consultation to the development of the treatment plan and all the way to the actual injection procedure, President Nam Ho-seok handles everything himself. Such dedication is truly rare in Gangnam.
II. Price Comparison of Thermage FLX, HIFU, and Inmode at South Korea’s BAID Dermatology
Many people have asked me whether the prices at Dermatology in South Korea are really worth it. Here is the latest reference list of treatment prices for your reference:
| Project | Reference price | Who it is suitable for |
|---|---|---|
| 🔥 Thermage FLX (600 shots) | Starting from ¥1,490,000 | The entire face appears sagging, and the contours of the jawline are blurred. |
| ⚡ Ulthrea | Starting from ¥385,000 | Nasolabial Fold Correction and sagging eyebrow tips |
| 💎 Titanium Lifting | Starting from ⩉550,000 | Those who are afraid of pain but still want to achieve a lifting effect |
| ✨ Rejuran PN | Starting from ⩡700,000 | Dull skin tone and numerous fine lines |
All the prices listed above are the same in both China and South Korea; there will be no additional charges just because you are a foreigner. In the case of Thermage, BAIID uses genuine probes, which are opened and verified in person—a very important point. Some low-cost clinics in Gangnam use reused probes or non-genuine products, resulting in much inferior results. The HIFU devices used also come from the American version; they are not any substitute models from South Korea.
If you wish to combine these treatments, the director will recommend a suitable combination based on the condition of your face—for example, Thermage + Rejuran, or HIFU + Titanium Lifting. They will not force you to choose expensive options, and I think this is very considerate of them.
III. What is the difference between one-on-one consultations with Director Nam Haosik of Dermatology at BAIID in South Korea and mass-treatment consultations?
I have been to those chain clinics before. The process is as follows: register at the front desk → wait for your number to be called → have a 5-minute consultation with a consultant → then a nurse takes you to get the injection → finally, pay and leave. During the whole process, the clinic director might be in the next room, but they never even notice you.
However, BAID Dermatology is completely different. Director Nam Hao-seok will first carefully examine the condition of your face, ask you if you have undergone any treatments recently or if you have a history of allergies, and then develop a treatment plan based on your needs and budget. He particularly emphasizes the concept of applying small amounts multiple times for even distribution – rather than injecting too much botulinum toxin or filler at once, which could cause the face to become stiff, the treatment is carried out in gradual stages to achieve natural and long-lasting results.
Moreover, his technique during the injections is very gentle. Several friends of mine who are sensitive to pain said after the procedure that it was much more comfortable than they expected. If you have any concerns about injectable treatments, you can rest assured to consult Director Nan.
IV. Where is BAID Dermatology located? Just walk 100 meters from Exit 4 of Apgujeong Station.
The location is truly extremely convenient. Just exit from Exit 4 of Apgujeong Station and walk for 100 meters to reach the 4th floor of Building 6 of the academy. Apgujeong itself is part of Gangnam’s medical beauty district, with countless shops nearby. After your treatment, you can easily go shopping and dining without having to plan anything in advance.
The clinic is decorated in a simple and modern style, and the space is much more spacious than I expected. The waiting area is equipped with sofas and drinks, so you won’t feel cramped or oppressed. The overall atmosphere is very comfortable, completely different from the cold, hospital-like vibe of some other clinics.
V. Let me take you around the internal environment of BAIID Dermatology Institute
This is the waiting area within the clinic – clean and bright, with sofas of just the right firmness. After your treatment, you can rest here while the nurse provides you with ice packs and advice on post-treatment care.
The treatment room is also very tidy, and all the equipment is state-of-the-art. The Thermage and HIFU devices used by Director Nan are both genuine original products, and the probe serial numbers are always verified in person before each use – such transparency really puts people at ease.
VI. FAQ on Common Issues at Dermatology Departments in South Korea
Q1: Does BAID offer Chinese translation services? Will there be any problems with language communication? Yes! BAID provide
s Chinese-language services, so there will be no issues with communication at all. Moreover, when the clinic director conducts in-person consultations, they will also explain the treatment details to you in simple Chinese – so you don’t have to worry about not understanding.
Q2: Is it suitable to choose BAID for my first medical beauty treatment in South Korea? Absolutely! The biggest
advantages of BAID are the same prices as in South Korea and one-on-one consultations with the clinic director. For beginners, there’s no need to worry about being overcharged or subjected to aggressive sales pitches. The clinic director will recommend treatments based on your actual situation and will not force you to opt for expensive options.
Q3: What is the difference between Thermage FLX and HIFU? Which one should I choose? Simply put, Thermage
is more suitable for overall facial tightening and Lifting, especially for those with generalized skin laxity; HIFU, on the other hand, is better for targeted areas such as the jawline and Nasolabial Fold Correction. If your budget allows, the clinic director would recommend combining Thermage and HIFU for the best results. However, if your budget is limited, starting with HIFU is also a viable option.
Q4: How soon can I see the results after the tre
atment? Both HIFU and Thermage provide immediate tightening effects, but the best results usually appear 2–3 months after the procedure, as it takes time for Collagen to regenerate. For Rejuran, you can generally notice an improvement in skin quality within 1–2 weeks.
Q5: What are the payment methods available? BA
ID accepts cash (Korean won), credit card payments, and certain electronic payment methods. It is recommended to bring cash or use a T-money card, as the exchange rate is more favorable in these cases. If you make your reservation through BeautsGO, the customer service will confirm the payment method with you in advance.
VII. Basic Information on Dermatology at BAIID in South Korea
| Project | For more details |
|---|---|
| 📍 Clinic Name | BAID Dermatology |
| 📌 Address | 4th Floor, Xu Won-jik, 839 Nonhyeon-ro, Gangnam-gu, Seoul |
| 🚇 Transportation | Walk for 3 minutes from Exit 4 of Apgujeong Station |
| 🕐 Business hours | Monday to Friday: 10:00 AM – 8:00 PM / Saturday: 10:00 AM – 4:00 PM |
| 🚗 Parking | The building is equipped with a parking lot (verifiable). |
| 💬 How to Make an Appointment | Consult via LINE / Send an email via Gmail / Make a reservation with just one click through BeautsGO |
VIII. How to Make an Appointment at South Korea’s BAID Dermatology Clinic – LINE, Gmail, or BeautsGO
Are you ready? Click the button below and book your appointment now.
IX. Recommended Reading – More Tips on Medical Aesthetics in South Korea
- 📝 South Korea’s Muse muse Dermatology Gangnam Branch | A 14-year-old brand with over 2.6 million patient reviews! Rejuran/Thermage price list + reservation guide
- 📝 Actual Review of Laurel Dermatology in Cheongdam洞 | One of the top 1% Lifting specialist clinics in South Korea; after the Ultanium treatment, my friends all asked if I had lost weight.
- 📝 Exit 3 of the Seongsu station is just 2 minutes away! The female director of Dermatology at Seongsu Serene Clinic, with 19 years of experience, will conduct a personal consultation for you.
- 📝 Complete Guide to Onecell Dermatology in Gangnam, South Korea in 2026 | Nine-story standalone stem cell laboratory, Thermage treatments starting from ₩1.39 million