I have a friend who flies to Busan twice a year as a regular habit. She doesn’t do it to follow celebrities or shop for goods on behalf of others—she goes there purely to get facial treatments in Seomyeon. When I asked her why she doesn’t go to Gangnam in Seoul, she replied with a shrug, “Gangnam is for tourists; Seomyeon is where we people from Busan go for our regular skincare routines.”
The “everyday” place she’s referring to is Floria Dermatology (플로리아의원／Floria Clinic). Hidden on the second floor of the PEER building in Seomyeon, this clinic doesn’t have flashy signs like those found in Gangnam, nor does it feature exaggerated promotional posters. Yet, it has consistently made it onto locals’ go-to lists in Busan. The reason is simple: personalized treatment by the director himself without the use of mass-production procedures, natural-looking injections that leave no visible marks, and the convenience of getting treatment right after shopping—no need to spare half a day just for it.
Here are my genuine insights based on a real trip I took with friends—covering everything from how to get around, the prices for treatments in 2026, the overall atmosphere there, to how to make appointments. If you’re planning a self-guided trip to Busan and want to take the opportunity for a skincare treatment at the same time, you can save this article right away.
I. Where exactly is the Floria Dermatology in Busan? How to get there from Seomyeon Station?
Floria Dermatology is located in what can be described as the “heart of the Seomyeon business district” — at Seomyeon Station, where Subway Lines 1 and 2 intersect. After exiting Exit 2, head straight along the main road on the right. Pass by the Kyobo Building, and the clinic is on the 2nd floor of the building next to it, E-LAND PEER.
It takes about 7 to 9 minutes from departure to arrival, depending on your walking speed. If you’re like my friend — the type who might not even go in the right direction even with a map open — I recommend using Naver Map to search for “플로리아의원” or entering the address “부산 부산진구 중앙대로 664”. The navigation will take you straight to the building’s entrance.
This location boasts another hidden advantage: it’s right in the heart of Busan’s most bustling Seomyeon shopping district, with Lotte Department Store, underground malls, restaurants, and cafes all within walking distance. You can schedule your clinic appointment around noon, and after your facial treatment, you can continue shopping and dining without any interruption throughout the day. That’s exactly why locals love it so much—it’s incredibly convenient.
II. Core Services at Floria Dermatology in Busan & Prices for 2026
Let’s get to the bottom line first: Floria isn’t one of those large, all-in-one clinics that offer everything under the sun. Instead, it functions more like a community-based specialty skin care facility, focusing on maintenance treatments with high customer retention rates, with the clinic director personally overseeing every aspect of the process.
Pico Toning (full-face brightening) is ideal for tho
se who feel their complexion is dull, uneven, or doesn’t look good in photos. The clinic will determine whether targeted treatment is needed based on your skin condition—it’s not the kind of service where the whole face is treated in one go. Estimated price: starting at ₩100,000.
Rejuran is considered a must-have skincare pr
oduct among South Korea’s women, renowned for its ability to deliver deep-level repair and improve skin texture and elasticity. Floria adjusts the injection density based on each client’s sensitivity level, ensuring proper coverage without increasing the interval just to save on products. Estimated price: ₩100,000–150,000.
The 5th-generation Ultherapy is ideal for those with sagging jawlines or indi
stinct cheek contours. The clinic director will determine the appropriate number of shots and energy level based on your facial shape, rather than blindly recommending a full-face treatment package with 300 shots. Pricing is based on treatment area, with localized lifting starting at ₩300,000.
Filler injections (natural-looking results) are Floria’s signat
ure service. Director Shin Ji-hye’s injection technique focuses on achieving “improved appearance without anyone being able to tell exactly where the treatment was done.” She is particularly skilled at precise lip shaping and subtle adjustments to the chin contour. Prices vary depending on the area treated and the dosage, so it’s recommended to have a consultation in person so the director can provide an accurate assessment.
Custom-formulated glow injections are not the of
f-the-shelf versions with standard formulas. The clinic director will analyze your skin condition to determine the most suitable active ingredients—hydrating serums for dry skin, brightening formulas for dull complexion, or reparative treatments for sensitive skin. Estimated price: starting at ₩150,000.
III. Director Shin Ji-hye: “Natural-looking injections” without a robotic approach
Floria’s lead physician is Shin Ji-hye. According to public information and the clinic’s website, her signature specialty is “natural-looking injections” — not the kind that make you unrecognizable even to your own mother, but rather treatments that make those around you think you look better without being able to pinpoint exactly what’s different.
This style is actually very popular in South Korea, especially among office workers and students who are worried about others noticing they’ve had cosmetic procedures. My friend said that during her first consultation, Director Shin spent about 20 minutes discussing with her the proportions of her chin, the curve of her lips, and the dynamics of her facial expressions when smiling—not using the typical approach of “I’ll fix whatever you’re not satisfied with,” but rather analyzing her overall facial proportions first before deciding where adjustments are needed.
Another director based at the clinic is Gu Hyun-jin, who specializes in basic skincare and treatments to improve skin quality. The clinic has a total of 4 registered physicians from South Korea. No matter which director performs the procedure, it’s always carried out directly by a physician during the consultation phase, never by a consultant.
Here’s a practical tip: if you really care about the outcome of the injection, you can request to see Director Shin Ji-hye directly when making your appointment. Just write in the remarks section of the form, “Request to see Director Shin Ji-hye: in-person consultation + procedure.” This way, you won’t be assigned to another doctor at the last minute.
IV. What’s the atmosphere like at Floria Dermatology in Busan?
My first impression was that it didn’t look like a regular clinic—it resembled a high-end skin care studio. There was no cold, hospital-like atmosphere; the overall color scheme was warm. The waiting area featured sofas instead of metal chairs, with magazines and tea bags placed nearby. When I went in, I saw several South Korean customers sitting there scrolling through their phones. Judging from their interaction with the staff, they seemed to be regular clients.
The clinic covers an area of about 541 sqm. While it’s not particularly large, it’s fully equipped with 3 consultation rooms, 3 laser treatment rooms, 3 operating rooms, and one VIP ward. Each client enjoys a private space of their own, eliminating the awkward situation where multiple people have to lie down together for laser treatments.
In terms of equipment, the clinic has invested in multiple professional laser devices as well as 5th-generation Ultherapy systems. Yet Floria’s marketing message has never been “We have the latest and most expensive machines.” Instead, it emphasizes that “the quality of the equipment matters more than its quantity—what truly counts is the experience and skills of the practitioner.” I really appreciate this attitude.
There’s another thoughtful detail: charging ports are available throughout the clinic, as running out of battery while abroad is a common issue. Additionally, self-service tax refund machines are provided, allowing patients to get their tax refunds right inside the clinic after their treatment—no need to go to the airport counter, which is extremely convenient for international visitors.
V. Common Questions About Floria Dermatology FAQ
Q1: Which exit should I use at Seomyeon Station? How long does it take
to get there? Most people use Exit 2. After exiting, head straight along the main road on the right for about 7–9 minutes. Once you see the Kyobo Building, the Peer Building will be right next to it. Take the elevator up to the 2nd floor. Using Naver Map with the search term “플로리아의원” gives the most accurate directions.
Q2: Can you head straight to Haeundae or Gangchon Cultural Village right after the treatment?
For mild glow treatments or soothing care, you can wear light makeup on the same day, but make sure to apply plenty of sunscreen. If it’s injection-based treatments (like Rejuran or Filler) or energy device therapies (such as Ultherapy), it’s recommended to schedule them toward the later part of your trip or the day before returning home, avoiding the same day as any outdoor shooting schedule.
Q3: Is it very crowded on weekends? Will you have to wait long? The Seomyeon shoppin
g area is already busy on weekends, with queues often forming in the afternoons. It’s recommended to go on weekdays in the morning or Saturday mornings. Make sure to check available times through the Chinese-speaking counter before heading there to avoid the crowds.
Q4: What if I can’t speak Korean? Is there Chinese-speaking service? Yes. The c
linic has staff who speak Chinese and can provide translation throughout your consultation. It’s recommended to get in touch with the Chinese-speaking staff via WeChat (ID: WRB0826-) before you go, so you can clearly explain the procedures you’d like to have done, your skin condition (it’s advisable to attach a photo without makeup), and your budget range. This way, you only need to confirm the plan and sign the consent form on site—saving time and ensuring peace of mind.
Q5: Will you be pressured to undergo a bunch of unnecessary treatments? This is actual
ly Floria’s strength. In-person consultations are conducted by doctors themselves, following the principle of “diagnose first, then suggest options, without pushing hard.” When my friend went there, she initially only planned to have a Pico treatment, but after examining her skin condition, the director recommended that she start with a soothing skincare treatment first, as her skin barrier was not very stable at the time. This attitude of choosing not to take unnecessary business builds even more trust. Here’s a simple rule for self-protection: You have the right to say no to any treatment that isn’t listed on the consent form.
Q6: Can people with sensitive skin get this treatment? Will it make their skin even more
sensitive? Floria has extensive experience dealing with sensitive skin. They offer a specialized “skin barrier repair treatment” process that emphasizes gentleness, minimal irritation, and avoiding excessive cleansing. If you’re currently using retinoids or have been exposed to a lot of sun recently, be sure to mention this during your consultation. The clinic director will assess whether it’s appropriate for you based on your condition and won’t push the treatment just to make a profit.
Q7: Can I pay by card on the spot? Is tax refund available? Yes, you can
pay by card. There are self-service tax refund machines in the clinic, so foreigners can handle their tax refunds right at the counter after completing their treatment—no need to go to the airport. Credit cards and cash are both accepted as payment methods.
VI. Basic Information about Floria Dermatology
| Project | Details |
|---|---|
| 📍 Clinic Name | Floria Dermatology in Busan (플로리아의원／Floria Clinic) |
| 📌 Address | 2nd Floor, E-LAND PEER Seomyeon, 664 Jungang-daero, Busan Town, Busan Metropolitan City |
| 🚇 Transportation | Approximately 7–9 minutes’ walk from Exit 2 of Seomyeon Station on Subway Lines 1 and 2 (next to KB Building) |
| 🕐 Business Hours | Monday to Friday: 10:00–20:00 (lunch break from 13:00–14:00). Saturday: 10:00–16:00 (no lunch break). Closed on Sundays and public holidays. |
| 🚗 Parking | The building has its own dedicated parking lot, and those driving there can park at the PEER Building parking lot. |
| 💬 How to Book a Appointment | Consult via LINE / Email via Gmail / One-click booking through BeautsGO |
VII. How to Make an Appointment at Floria Dermatology
Floria Dermatology operates on a strictly appointment-only basis, so showing up without one means you’ll likely waste your time. This is especially true during the busy afternoons on weekends when all slots are usually filled. Below are three ways to make an appointment, ranked from the most recommended to the least preferred—choose the method that best suits your situation.
Method 1: WeChat Chinese interface (highly recommended)
This is a dedicated Chinese service channel set up by Floria specifically for international clients, and it’s the most straightforward and effective way to get in touch. Open WeChat → Add contact → Search for the WeChat ID: WRB0826-, and you can start chatting with the Chinese support team right away.
It’s recommended to send messages in the format below right from the first contact, as this can save time on back-and-forth communication.
Reservation: Floria Dermatology in Busan (플로리아의원) Name (Pinyin
): ______ Arrival date in Busan – Depart
ure date: ______ Services desired: □ Pico Toning □ Rejur
an □ Local lifting □ Botox □ Filler injection □ Others ______ Remarks: Are you prone to sensitive skin? Do you use retinoids? Do you get bruises easily? I
s your acne currently inflamed? Attach: Front-facing photo without makeup + side
profile photos (under the same lighting, no beauty filters applied)
The Chinese-speaking service team will help you with a pre-surgery suitability assessment, check the director’s availability, provide the latest prices, and act as your translator throughout your visit to the clinic. This service offers great peace of mind for those going to South Korea for medical aesthetics for the first time, as there’s someone to assist you every step of the way, eliminating concerns about language barriers or information asymmetry.
Method 2: One-click booking through the BeautsGO platform
If you’re already used to scheduling appointments through online platforms, you can simply search for “Floria” on the BeautsGO app or website. Once you find the clinic’s page, select the services you want, check available appointment times, and place your order right away. The prices on the BeautsGO platform are identical to those at the clinic, so there’s no need to worry about hidden fees. Additionally, BeautsGO offers Chinese-speaking customer service to help you communicate your needs with the clinic, making it ideal for those who prefer to compare prices and arrange their schedules on their own.
Method 3: Consult via LINE official account
The clinic also offers LINE-based online consultation for users in Taiwan and Hong Kong. After adding them as friends on LINE, you can directly send questions in Chinese, and the customer service team will help you confirm the procedures, get a quote, and find available appointment times. That said, responses via LINE might be slightly slower than those through WeChat. If you need to make a last-minute appointment just a few days before your trip, it’s recommended to use WeChat or BeautsGO instead.
A quick reminder about booking:
① Before you set off, be sure to clarify what you want to improve, what your budget limit is, and whether it’s possible to schedule the treatment on the day you return home. While Floria’s one-on-one consultations don’t involve pushy sales tactics, if you haven’t thought this through ahead of time, you might hesitate on the spot. ② For treatments involving
injections or energy devices, it’s recommended to schedule them the day before you leave or the day after your return, so as to avoid exposing yourself to excessive sun exposure or drinking alcohol for extended periods after the procedure, which could affect recove
ry. ③ When making an appointment, remember to check whether a deposit is required and what the cancellation policy is. Floria currently doesn’t require overseas clients to pay a deposit, but if you need to cancel last minute, it’s advisable to inform them at least 24 hours in advance as a sign of mutual respect.
VIII. Recommended Reads
If you’re still comparing other Dermatology clinics in South Korea, these articles are also worth a read:
- The Flagship Alive Dermatology Clinic in Banpo, South Korea｜5 Minutes from Banpo Station·Specialized Skin Care·Real Review of Thermage FLX+Ulthera Prime Dual Premium Treatments
- Are foreigners worried about getting scammed when seeking cosmetic treatments in South Korea? BAID Dermatology in South Korea offers exactly the same prices as in China! The director provides personalized consultations without any pushy sales.
- Top choice for budget-friendly options! At Sinsa’s Theippo Dermatology, German-made Fillers start at ₩250,000, while Thread Lifting is available from ₩720,000 – absolutely incredible value for money!
- Is it possible to get high-end cosmetic treatments on a budget? At Cheongdam Its Me Dermatology, Director Kim Han-ku personally conducts consultations.