I have a friend who flies to Busan twice a year on a regular basis. It’s not for chasing after BYULs or doing shopping on behalf of others, but purely for getting facial treatments at Seomyeon. When I asked her why she doesn’t go to Gangnam in Seoul instead, she simply replied, “Gangnam is for tourists. Seomyeon is where we people from Busan go for our regular beauty treatments.”
By “daily routine” she meant floria Dermatology. This clinic, located on the second floor of the Eulran PEER building in Seomyeon, doesn’t have the flashy signs or exaggerated promotional posters commonly seen in Gangnam. Yet, locals in Busan have quietly included it in their favorite lists. The reason is simple: one-on-one consultations with the director, non-industrialized injection procedures that leave no scars, and the ability to get treatment right after a shopping trip, without having to set aside half a day specifically for it.
The following are my genuine insights gathered after visiting in person with a friend. I will cover everything in one go, from how to get around, the prices of treatments in 2026, the local environment, to how to make reservations. If you are planning a self-guided trip to Busan and also want to take the opportunity to receive some beauty treatments at local clinics, you can definitely save this article for later reference.
I. Where exactly is Busan Floria Dermatology located? How can I get there from Seomyeon Station?
The location of floria Dermatology can be described as the “heart of the Seomyeon business district” – at the Seomyeon Station, where Line 1 and Line 2 of the subway intersect. After exiting Exit 2, walk straight along the main road on the right side. Pass by the Kyobo Building, and the clinic is located on the 2nd floor of the building next to it, namely the E-LAND PEER Building.
It takes about 7 to 9 minutes from leaving the place until arriving, depending on how fast you walk. If you’re like my friend – someone who might end up going in the wrong direction even with a map open – I suggest using Naver Map to search for “플로리아의원” or entering the address “664 Jungang-daero, Busanjin-gu, Busan”. The navigation will take you straight to the building downstairs.
This location also boasts an invisible advantage: it is located in the bustling Seomyeon shopping district of Busan, with Lotte Department Store, underground streets, restaurants, and cafes all within walking distance. You can schedule your treatment around noon, and after the procedure, you can continue shopping and dining without interrupting your day at all. This is precisely why locals love this location so much – it’s just so convenient.
II. Core Services of Busan Floria Dermatology and Prices in 2026
To conclude: floria is not one of those large-scale general clinics that offer a wide range of services. Instead, it functions more like a community-based specialized skin care institution, focusing on maintenance treatments with high return rates, and the director personally oversees every aspect of its operations.
Pico Toning (whole-face brightening) is suitable for those w
ho feel their complexion is dull, their skin tone is uneven, or who don’t look good in photos. The clinic will determine whether additional treatment areas are needed based on the condition of your skin – it’s not the kind of treatment where “just scanning the whole face is enough”. Reference price: starting from ⩾₩100,000.
Rejuran – a skincare wonder product that almos
t every South Korean woman owns. It is renowned for its deep-repairing effects and its ability to improve skin quality and elasticity. Floria adjusts the injection density according to the patient’s sensitivity, rather than increasing the spacing between injections just to save on materials. Reference price: ⩺150,000 to ⩺150,000.
The 5th-generation Ultherapy is designed for those with loose jawlines or indistinct
side profiles. The clinic director will determine the number of HIFU probes and the appropriate energy settings based on the shape of your face, rather than blindly recommending a package that uses 300 probes for the entire face. The treatment is priced by area, with local rejuvenation treatments starting from ¥300,000.
Filler injections (which create a natural look) are floria’s
signature service. Director Shin Ji-hui’s injection technique focuses on achieving results that “look improved, but it’s impossible to tell where the adjustments were made”. She is particularly skilled at precise lip shaping and subtle adjustments to the jawline. The cost varies depending on the area treated and the amount of Filler used; it is recommended to consult her in person for an accurate estimate.
Hydrofiller injections (with customized formula
s) are not those mass-produced treatments using a standard formula. The clinic director will tailor the essence according to your skin type – hydrating formulas for dry skin, brightening essences for dull skin, or restorative treatments for sensitive skin. Reference price: starting from ⩩150,000.
III. Director Shin Ji-hui: The “natural-looking injections” that don’t follow a standardized process
The representative director of floria is Shin Ji-hye. In public materials and on the official platform, her main selling point is “natural-looking injections” – not the kind of results that even one’s own mother would hardly recognize, but rather treatments that make people around you notice you look better without being able to specifically point out what has changed.
This style is actually very popular in South Korea, especially among office workers and students who are concerned about people noticing that they have undergone cosmetic procedures. My friend said that during her first consultation, Director Shin spent about 20 minutes discussing with her the proportions of her chin, the curvature of her lips, and the lines that appear when she smiles. Instead of adopting the traditional approach of “I’ll fix whatever you’re not satisfied with”, he first analyzed the overall proportions before deciding where minor adjustments were needed.
Another director who is permanently based at the clinic is Gu Hyeon-jin, who specializes in basic skincare and treatments for improving skin quality. In total, there are four registered South Korean physicians working at this clinic. Regardless of which director performs the procedure, all face-to-face consultations are carried out directly by physicians themselves, rather than being conducted by consultants.
Here’s a practical suggestion: If you particularly care about the outcome of the injection, you can request a personal consultation with Director Shin Ji-hui when making your appointment. Just include the note “Request a personal consultation with Director Shin Ji-hui: face-to-face consultation + procedure” in the form details. This way, you will be assured that another doctor will not be assigned to perform the treatment on your behalf at the time of your visit.
IV. What is the environment like at Busan Floria Dermatology?
My first impression was that it didn’t look like a regular clinic at all; rather, it resembled a high-quality skin care studio. There was no cold, hospital-like atmosphere whatsoever. The overall color scheme was warm, and the waiting area was furnished with sofas instead of metal chairs, along with magazines and tea bags. When I walked inside, I saw several South Korean customers sitting there using their smartphones. Judging by their interactions with the staff, they seemed to be regular clients.
The clinic covers an area of approximately 541 square meters. Although it is not particularly large in size, its facilities are quite comprehensive: it includes 3 consultation rooms, 3 laser treatment rooms, 3 operating rooms, and a VIP ward. Each client enjoys exclusive private space, eliminating the possibility of awkward situations such as “three people lying together during laser treatment”.
In terms of equipment, the clinic has introduced several professional laser devices as well as the 5th-generation Ultherapy equipment. However, floria’s marketing approach has never been to claim “we have the latest and most expensive machines”; instead, it emphasizes that “the quality of equipment is more important than quantity, and the key lies in the experience and skills of the operators.” I really appreciate this attitude.
There’s also a very thoughtful detail: charging ports can be found everywhere in the clinic, as it’s quite common for phones used abroad to run out of battery. In addition, a self-service tax refund machine is available, allowing patients to process their tax refunds right at the clinic after completing their treatment, eliminating the need to go to the airport counter – which is particularly convenient for foreign visitors.
V. FAQ on Common Issues at Floria Dermatology
Q1: Which exit should I use when coming out of Seomyeon Station? How long d
oes it take to get there? Most people use Exit 2. After coming out, walk straight along the main road on the right for about 7 to 9 minutes. Once you see the KB Building, the Yilian PEER Building is right next to it. Take the elevator to the 2nd floor. Using Naver Map and searching for “Floria Clinic” will give you the most accurate directions.
Q2: Can I go to Haeundae Beach or Gancheon Cultural Village right after the treatment? If it’s a mi
ld glow treatment or a soothing care procedure, you can wear light makeup on the same day, but be sure to apply sunscreen properly. However, if it involves injections (such as Rejuran or Filler) or energy devices (like Ultherapy), it’s recommended to schedule these treatments in the latter part of your trip or on the day before you return home, so they don’t coincide with outdoor shooting activities throughout the day.
Q3: Is there a lot of people on weekends? Do I need to wait for a long time? The Seomyeon shopping
district is usually very crowded on weekends, and it’s common to encounter long queues in the afternoon. It is recommended to go on weekdays in the morning or on Saturday mornings. First, check the available times through the Chinese-speaking service window before making your trip, so as to avoid the crowds.
Q4: What if I don’t know Korean? Is there Chinese-speaking service available? Ye
s. The clinic has staff who can provide Chinese translation services throughout the entire treatment process. It is also recommended that you contact the Chinese-speaking staff via WeChat (ID: s-sourire) before coming. Clearly explain the treatments you want to undergo, your skin condition (it is recommended to attach a bare-faced photo), and your budget range. On-site, you only need to confirm the treatment plan and sign the consent form, which saves time and ensures peace of mind.
Q5: Will I be pressured into undergoing a bunch of unnecessary treatments? This is exactl
y where floria excels. The consultations are conducted personally by doctors, and the principle is “diagnose first, then recommend appropriate treatments, and never force anything on patients.” When my friend went there, she originally only wanted to have the Pico treatment, but after examining her skin, the director advised her to undergo a calming skincare treatment first, because her skin barrier was not very stable at that time. This kind of attitude of “not taking advantage of every opportunity” actually builds more trust. Here’s a simple rule for self-protection: You have the right to refuse any treatment that is not listed in the consent form.
Q6: Can people with sensitive skin undergo this treatment? Will it make their skin even more
sensitive? Floria has extensive experience in treating sensitive skin. They have a specialized “skin barrier repair care” procedure that emphasizes gentleness, non-irritation, and avoiding excessive cleansing. If you are currently using retinol or have been exposed to a lot of sunlight recently, be sure to inform the doctor during the consultation. The director will assess your condition and determine whether it is suitable for you to undergo this treatment at that time; they will not proceed just to make a profit.
Q7: Can I use my credit card on-site? Is there any tax refund available? Yes, yo
u can use your credit card. The clinic is equipped with self-service tax refund machines, so foreigners who have completed their treatment can handle the tax refund directly at the counter, without having to go to the airport. Both credit cards and cash are accepted as payment methods.
VI. Basic Information about Floria Dermatology
| project | For more details |
|---|---|
| 📍 Clinic Name | Busan Floria Dermatology (Floria Clinic) |
| 📌 Address | 2nd Floor, E-LAND PEER, 664 Jungang-daero, Busan Town Area, Busan Metropolitan City, Seomyeon |
| 🚇 Transportation | About 7 to 9 minutes on foot from Exit 2 of the Seomyeon stations on Lines 1 and 2 of the subway (next to the Education and Welfare Building) |
| 🕐 Business hours | Monday to Friday: 10:00 AM – 8:00 PM (lunch break: 1:00 PM – 2:00 PM) Saturday: 10:00 AM – 4:00 PM (no lunch break) Sunday and public holidays: Closed |
| 🚗 Parking | The building is equipped with a dedicated parking lot; visitors arriving by car can park in the Yi Lian PEER Building parking lot. |
| 💬 How to Make an Appointment | Consult via LINE / Send an email via Gmail / Make a reservation with just one click through BeautsGO |
VII. How to make an appointment at Floria Dermatology
Floria Dermatology operates on a fully reservation-based system. If you arrive without making a reservation, you may end up wasting your time, especially during the busy hours on weekends when all the appointments are usually full. Below are three ways to make an appointment, arranged in order of preference to backup options. You can choose the method that best suits your situation.
Method 1: WeChat Chinese interface (highly recommended)
This is the Chinese service window specifically set up by floria for overseas customers – it is also the most direct and effective way to get in touch. Just open WeChat, add floria as a friend, and search for the WeChat ID “s-sourire” to start communicating directly with the Chinese service team.
It is recommended that when contacting someone for the first time, you send a message in the following format directly. This can save time on back-and-forth communications.
Reservation: Busan Floria Dermatology
Name (Pinyin): ______
Arrival
date in Busan: ______
Departure date: ______
Services desired:
□ Pico Toning
□ Rejuran
□ Local lifting
□ Botox
□ Filler injection
□ Others: ______
Remarks:
Are you have sensitive skin? Do you use retinol products? Do you tend to get bruises easily? Are your pimples curren
tly inflamed?
Attachment: Front view photo without makeup + left and right side views (take
n under the same lighting conditions, without using beauty-enhancing effects).
The Chinese-speaking service will assist you with a pre-treatment suitability assessment, confirm the schedule of the clinic director, provide the latest prices, and also act as your interpreter throughout the entire visit to the clinic. This service is particularly reassuring for those who are going to South Korea for medical aesthetics treatments for the first time, as it ensures that someone will be there to help you throughout the process, eliminating any concerns regarding language barriers or information asymmetry.
Method 2: Make a one-click reservation on the BeautsGO platform.
If you are already accustomed to using online platforms to make appointments, you can simply search for “floria” or “Floria” through the BeautsGO APP or its web version. After finding the clinic’s page, select the service you wish to receive, check the available appointment times, and place your order directly. The prices listed on the BeautsGO platform are exactly the same as those at the clinic, so there is no need to worry about extra charges. In addition, BeautsGO also provides Chinese-speaking customer service to assist you in communicating your needs with the clinic, making it ideal for those who prefer to compare prices and arrange their schedules on their own.
Method 3: Consultation through the official LINE account
The clinic also provides an online consultation service via LINE, which is suitable for users in Taiwan and Hong Kong. After adding the clinic as a LINE friend, you can directly send questions in Chinese, and the customer service will assist you in confirming the treatment options, obtaining quotes, and scheduling appointments. However, the response time via LINE may be slightly slower than that via WeChat. If you need to make an last-minute appointment just a few days before your trip, it is recommended to use WeChat or BeautsGO instead.
A little reminder about making appointments:
① Before you set off, make sure you clearly understand what you want to improve, what your budget is, and whether it is possible to schedule a treatment on the day of your return home. Although floria does not force customers to opt for 1-on-1 consultations, if you haven’t thought it through in advance, you may experience indecision at the time.
② For treatments involvi
ng injections or energy devices, it is recommended to schedule them on the day before your trip ends or on the day before you return home. This will help avoid exposing yourself to too much sunlight or drinking alcohol after the treatment, which could affect your recovery.
③ When making an appointment, remember to check whether a deposit is required and what the cancellation policy is. floria currently does not require deposits from overseas customers, but if you need to cancel your appointment at the last minute, it is advisable to notify us at least 24 hours in advance to show mutual respect.
VIII. Recommended Reading
If you are still comparing different Dermatology clinics in South Korea, the following articles are also worth reading:
- South Korea’s Alive Dermatology Banpo Main Branch | Just 5 minutes from Banpo Station – A specialized Dermatology clinic offering Thermage FLX and Ulthera Prime treatments: An in-depth review
- Are foreigners afraid of being cheated when seeking medical beauty treatments in South Korea? At BAID Dermatology in South Korea, the prices are the same as those in China! The director personally examines each patient one by one without any sales pitches.
- An affordable top choice! At Sinsa theippo Dermatology, German-made Filler is available starting from ¥925,000, and Thread Lifting services start from ¥972,000 – offering incredible value for money.
- Is it possible to pursue high-end cosmetic treatments within a limited budget? At Cheongdam Its Me Dermatology, Chief Physician Kim Han-kyu personally conducts consultations for patients.