When it comes to Seongsu-dong, the first things that come to people’s minds are probably the Onion Café, the Dior flagship store, and all those Instagram check-in spots. But did you know? Just less than 2 minutes after exiting exit 3 of Seongsu Station, there is a Dermatology clinic that even local South Korean girls keep secret – Serene Dermatology (세린의원 Seongsu Serene Dermatology).
When I went to Seoul last month, my initial intention was simply to find a place to receive an HIFU treatment. However, I was completely impressed by the female director of this clinic – with 19 years of experience and a Doctor of Medicine from the National University of Health and Medicine, she personally conducted all the consultations herself, without relying on any consultants. Such a practice is truly rare in Dermatology clinics in South Korea.
1. Shopping in Seongsu Cave and getting a facial treatment at the same time – Why is Serene Dermatology worth the extra effort to visit?
In Seoul, the popular areas for medical aesthetics treatments are mainly Gangnam, Myeongdong, and Hongdae. However, in the past two years, Seongsu-dong has quietly become a new “hotspot for medical aesthetics.” Why? Because the clinics here are smaller in scale and have a more refined style; doctors have more time to engage in one-on-one consultations with patients, rather than rushing through procedures in a streamlined manner.
Serene belongs to this exact category. Located on the 4th floor of the Baishi Building, it isn’t one of those large-scale chain clinics with separate ten-story buildings; instead, it features a boutique setup of “one clinic, one director, and eight nurses”. Rather than waiting for two hours in the waiting area, the experience here is more like visiting a private studio recommended by a friend – quiet, focused, and without any rush.
And most importantly: Once you exit at Exit 3 of the Seongsu station, it’s only about 52 steps away. After getting your facial treatment, you can even go to the nearby Onion store to buy some bread – perfect.
II. The three core features of Serene Dermatology’s SWOMAN treatment: painless Lifting, Collagen volume enhancement, and skin rejuvenation
Serene categorizes all its services into three main areas, not based on the type of “equipment” used, but rather on the problems the customer wants to address. This approach is particularly convenient for those visiting South Korea for the first time to undergo facial treatments, as there’s no need to understand the differences between Ulthera and Thermage. All you need to do is tell the clinic director: “My face has lost its firmness,” “My face looks sunken,” or “My skin is rough.”
🔑 Signature 01: Painless Lifting
For those who experience a sagging face, blurred jawlines, or the appearance of Nasolabial Fold Correction, the Lifting solutions offered by Serene Dermatology are not limited to just one method. Instead, depending on your pain tolerance and individual needs, the clinic offers a range of treatments including LDM Droplet HIFU, Revenus Shock Wave, Cool Sonic Low-Temperature HIFU, and Ulthera HIFU. Our director will help you determine the most suitable treatment plan for you.
🔑 Signature 02: Collagen Volume
For those who experience a sunken face, the disappearance of their Apple Zone, or a look of fatigue. Instead of using fillers in a forced manner, Laetigen Collagen combined with Rejuran and other regenerative products help your skin produce Collagen on its own. The result is a natural look where friends might say you look better, but they can’t quite pinpoint what has changed.
🔑 Signature 03: Revitalizing the Skin
For those with enlarged Pores, acne scars, or uneven skin tone. This treatment combines Potenza with ASCE+ Exosomes to rebuild the skin’s foundation. It is especially suitable for people with oily acne-prone skin or those who often stay up late; after about a week, you will notice a noticeable improvement in the texture of your skin.
III. Dr. Kim Shi-lin, Director of Dermatology at Serene Seongsu – A female director with 19 years of experience, who personally conducts all consultations.
To be honest, when it comes to getting facial treatments at a Dermatology clinic in South Korea, the biggest concern is often that you think you’ve made an appointment with the director of the clinic, only to find that throughout the entire process, it’s actually a consultant who handles all the consultations, while the director merely appears to say hello and then leaves. However, at Serene, Director Kim Shi-lin personally attends to every patient from the initial consultation to the actual treatment.
President Jin comes from a very influential background:
- Graduated from the School of Medicine at National Chiao Tung University and holds a Doctor of Medicine degree.
- Specialist Physician in Diagnostic Laboratory Medicine at National Chiao Tung University Hospital
- Currently an adjunct professor at National Cheng Kung University Hospital
- I have served as the director of five clinics over the years: Belle Note, Cell Clinic, DrDesigner, U&I, and VLive.
- With 19 years of clinical experience, and as a female director, I particularly understand the aesthetic preferences of women.
What impressed me the most was that she didn’t try to force me into any treatment during the consultation. After reviewing my skin test results, she simply said to me, “For this area of your skin, HIFU is actually not necessary; LDM would be sufficient.” In South Korea’s medical aesthetics industry, there are really not many doctors who adopt this approach of “subtracting unnecessary treatments”.
In addition, Director Jin also possesses a very unique expertise: the use of Filler for body contouring. Filler injections in the pelvis and Buttocks can help you achieve an S-shaped figure, a service that is hardly offered by ordinary Dermatology clinics. If you happen to have such needs, it is truly worth making a special trip just for this.
IV. Exit 3 of Seongsu Station: It takes 2 minutes to get to Serene. What is the shortest way there?
Transport can be considered one of Serene’s greatest advantages. Exit Exit 3 of Seongsu Station on Line 2 of the subway, then walk approximately 52 meters along Ecuoshan Road to reach Baishi Building. Take the elevator to the 4th floor, and the entire process takes no more than 5 minutes from the exit to sitting in the treatment chair.
Recommended one-day itinerary for Seongsu Cave:
- 10:00 a.m.: First, go to the Onion Seongsu store to buy some signature bread for breakfast.
- 11:00: Report to Serene and undergo an HIFU treatment or Collagen therapy (please allow 2-3 hours for the procedure).
- 2:00 PM: Visit Designer brand stores in Seongsu District (such as Dior Seongsu and Gentle Monster)
- In the evening: I went to the Seongsu Coffee Street to find a café to rest in and take a look at the results of my facial treatment 😊
⚠️ Note: Serene is closed on Wednesdays and Sundays, and its lunch break is from 13:00 to 14:00 (lunch breaks are not available on Saturdays). Please avoid scheduling appointments during these times.
V. Reference prices for the Serene Dermatology SWOMAN treatment program
The prices listed below are based on publicly available information online and the BeautsGO platform. Actual prices may vary depending on promotions or individual treatment plans, so it is recommended to confirm them during the reservation process.
| Project | Reference price (₩) | Who it is suitable for |
|---|---|---|
| Coretox Botulinum Toxin (for 1 area) | Starting from ¥420,000 | Frown lines and crow’s feet |
| Coretox Botulinum Toxin for the Masseter | Starting from ¥89,000 | Square face, teeth grinding |
| Spring Pores Resetting Treatment (Potenza + Introducer, 1 session) | Starting from ⩉599,000 | Large Pores and Oily Acne-prone Skin |
| Collagen Package (Laetigen + Rejuran, 1 treatment) | Starting from ⩉599,000 | Dull and lackluster skin, with no elasticity |
| Ulthera HIFU | Please visit BeautsGO for more information. | The mandibular line is blurred, and the Nasolabial Fold Correction is noticeable. |
| Serf Tightening and Lifting Treatment | Please visit BeautsGO for more information. | Those with mild sagging and who are sensitive to pain |
| Filler for body shaping (pelvis/Buttocks) | Please visit BeautsGO for more information. | Curving and shaping |
VI. FAQ on Common Issues in Serene Dermatology Clinic
Q1: What if I don’t speak Korean? Does Serene offer Chinese-language services? Yes! The clinic is equipped with a Ch
inese translation team that will accompany patients throughout the entire process, from consultation to treatment to post-operative care, ensuring smooth communication. The official website also supports Traditional Chinese language.
Q2: Is Serene the right choice for my first facial treatment in South Korea? Absolutely! Directo
r Kim will use specialized skin testing equipment to conduct a thorough analysis and explain the results in a way that you can easily understand. Moreover, she won’t try to push expensive treatments on you; instead, she will tell you which procedures are not necessary – which is especially reassuring for beginners.
Q3: What is the difference between HIFU and Serf for skin tightening? Which one should I choose? Simply put, HIFU has a
deeper effect and is suitable for those with more noticeable skin laxity. The results last longer, but the treatment may cause some discomfort in the form of soreness and swelling. Serf, on the other hand, is a newer device that offers greater comfort and is ideal for those with mild skin laxity or who are sensitive to pain. Dr. Jin will recommend the most suitable option based on the condition of your skin – you don’t necessarily have to choose the most expensive option.
Q4: Can I apply makeup immediately after the treatment?
For basic skincare procedures such as hyaluronic acid injections or Botox, you can apply makeup on the same day. However, in the case of laser or HIFU treatments, it is recommended to wait until the next day to allow your skin sufficient time to recover. The clinic will provide a complete post-treatment care kit, which includes sun protection and moisturizing products.
Q5: Can I pay with a credit card?
Absolutely! Our clinic accepts credit card payments. If you book through BeautsGO, you can also enjoy exclusive discounts. It’s recommended that you check the prices on the platform before making a reservation.
Q6: What are the differences between Dermatology clinics in Seongsu-dong and those in Gangnam? Clinic
s in Gangnam offer a wider range of options and more advanced facilities, but they also attract a larger number of patients, which can sometimes create a sense of impersonal service. Clinics in Seongsu-dong, on the other hand, are smaller in scale but more refined; doctors have more time to engage in one-on-one consultations with patients, making them ideal for those who value a personalized experience. If you are short on time and want to combine shopping with a facial treatment, Seongsu-dong offers a better value for money.
VII. Basic Information about Serene Dermatology and SWOMAN
| project | For more details |
|---|---|
| 📍 Clinic Name | Serene Dermatology (Seongsu) |
| 📌 Address | 4th Floor, 122 Eosasan-ro, Seongdong-gu, Seoul (Baeksu Building) |
| 🚇 Transportation | Exit 3 of Seongsu Station on Line 2 of the subway, about 2 minutes’ walk (approximately 52 meters). |
| 🕐 Business Hours | Monday, Tuesday, Thursday, and Friday: 11:00–20:00 (lunch break: 13:00–14:00); Saturday: 11:00–16:00 (no lunch break). |
| 🚗 Parking | The parking lot of Baishi Building is available for use. |
| 💬 How to Make an Appointment | Consult via LINE / Send an email via Gmail / Make a reservation with just one click through BeautsGO |
VIII. How to Make an Appointment at Serene Dermatology – LINE, Gmail, or BeautsGO
Are you ready? Click the button below and book your appointment now.
IX. Recommended Reading – More Tips on Medical Aesthetics in South Korea
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- 📝 Just 1 minute after leaving the Sinsa clinic! Real-life experience with Bioface ponytail Lifting procedure – no scars left at all, ready to go shopping right away!
- 📝 Actual Review of Laurel Dermatology in Cheongdam洞 | A top 1% Lifting specialist in South Korea; after the treatment, my friends all asked if I had lost weight.
- 📝 Top 10 Popular Dermatology Clinics in Seoul in 2026: Reviews and PTT Ratings by Taiwanese Women
- 📝 Just a 1-minute walk from Nonhyeon Station! Personal experiences and insights from Dr. Choi Won, the director of Elvia Dermatology