Why are seasoned cosmetology professionals starting to “skip Gangnam”? I found the answer in Seongsu-dong.
You might not believe it when I tell you, but this price list originated from a pop-up store. My friend is the kind of person who goes to Seongsu-dong every weekend to check out pop-up stores. One day, while waiting at a coffee shop, she suddenly messaged me and said, “Hey, there’s a Dermatology clinic on the fifth floor of that building. Since when does Seongsu-dong have medical aesthetics services too?”
My first reaction was the same as yours: shouldn’t one go to Gangnam for cosmetic procedures? But upon further thought, it’s actually quite interesting. Gangnam is known as the “cosmetic surgery hub,” with rent, marketing costs, and translation fees all added to the final price—this is what many Korean girls refer to in forums as the “Gangnam premium.” On the other hand, Seongsu-dong is a trendy neighborhood that has emerged in Seoul in recent years. Clinics there don’t have to compete for customers in Apgujeong’s prime locations, allowing them to offer more affordable prices.
So this article won’t follow the usual approach. Instead of recounting the standard process of “going to the counter to ask for a quote,” I’ll lay out the price list for Seongsu NEWL LINE Dermatology and discuss exactly how much it costs to get cosmetic treatments outside of Gangnam, as well as what level ₩990,000 worth of American-style ultrasound devices represents in the entire Seoul market.
What is NEWL LINE (뉴엘라인의원) all about?
The Korean name for NEWL LINE Dermatology is “뉴엘라인의원”. It’s located on the 5th floor of 26 Sangwon-ro, Seongdong-gu, Seoul, right in the heart of the Seongsu-dong area. Unlike those “mall-style” clinics in Gangnam where entire buildings are dedicated to medical aesthetics, this clinic follows the compact and focused approach typical of Seongsu-dong — with everyday street life downstairs and treatment spaces upstairs.
Let’s start by mentioning a few things that are friendly to foreigners:
- Chinese service available: BeautsGO indicates it supports communication in Chinese, so you don’t have to use gestures to discuss quotes.
- Friday evening outpatient service runs until 9 p.m.: Those who scheduled a trip to Seongsu Cave during the day can still take it in the evening.
- The treatment lineup focuses on “instrumental anti-aging + filler” treatments: it highlights classic options such as the American version of Ultherapy and Juvederm hyaluronic acid, avoiding complicated custom packages.
There’s a quote on Dcard that I think perfectly describes this type of clinic: “It may not be the most well-known one, but its price quotes seem the least shady.” That’s exactly why I want to take a close look at its pricing sheet.
Seongsu NEWL LINE Dermatology Price List: ₩990,000 – What’s the quality level of the American version of the ultrasound device?
Let’s start with the reference prices for 2026 listed on BeautsGO; the actual amount will depend on the consultation at the clinic.
| Project | Reference price | Notes |
|---|---|---|
| American version of Ultherapy ultrasound device | Starting from ₩990,000 | Genuine US version machine, not a Korean replacement model |
| Juvederm hyaluronic acid | Please check at BeautsGO. | Quotation based on area and dosage |
What does an American-made Ultherapy treatment starting at 990,000 won entail? Those who have compared prices on forums know that clinics in Gangnam advertising “genuine Ultherapy” often charge anywhere from 1.2 million won for treatments requiring 300–400 sessions, with even higher prices in shopping areas popular among tourists. In terms of Seoul’s overall pricing landscape, the price range offered at Seongsu falls into the category where you don’t need to haggle and still won’t feel like you’re getting overcharged—this is what’s known as location economics: the savings clinics achieve by being located in prime areas are reflected in their final pricing.
If you want to learn more about how prices compare across different cities, check out this article: 2026 Busan Genius Dermatology Price List: Same Prices for Foreigners. In it, I compare the prices item by item for Seoul clinics, as well as organize a detailed price comparison table for shinederma in Dongdaemun. After reading it, you’ll have a clear idea of how much the cost of the same device varies depending on the location.
US Version Ultherapy vs Juvederm: A Side-by-Side Comparison to Help You Decide Where to Allocate Your Budget
Newland offers a straightforward approach with just two main options: “instrumental lifting” and “filling for contouring.” For many people, the biggest hurdle when seeking consultation for the first time isn’t the price, but figuring out which option is right for them. This table helps you complete the initial research step:
| Comparison Items | American version of Ultherapy | Juvederm hyaluronic acid |
|---|---|---|
| How it works | Targets the ultrasound-heated fascia layer to stimulate collagen regeneration | Directly fills in hollow areas and defines contour lines |
| Perfect for your needs | Facial sagging, blurred jawline, and drooping contours | Localized sagging in areas such as the Nasolabial Fold Correction, temples, and chin |
| Speed of results | Gradually becomes firmer over 1–3 months; results develop slowly | You can see the changes right after the treatment. |
| Recovery period | There’s almost no recovery period, allowing you to resume normal activities right away. | Mild swelling that subsides within a few days |
| Duration of Effect | The general feedback is around 1 year. | Depending on the product and treatment area, it ranges from several months to over a year |
A word of advice: The HIFU market is quite complex, with prices for “American version” and “South Korea version” devices differing by more than double. Those who’ve had bad experiences on PTT will tell you to make sure you clarify the exact model during consultations. If you want to see real-world tests of other HIFU devices, you can compare them with the stem cell + HIFU treatment offered at Choice Dermatology in Seonnyeong Station, as well as the 300+ reviews available for the HIFU treatments at JD Dermatology in South Korea. It’s never too early to do some thorough comparison before making a decision.
How to get to Seongsu NEWL LINE Dermatology in Seoul I? All you need to know about transportation, hours, and basic information in one place
Seongsu Cave is already a popular stop on Subway Line 2, so scheduling a treatment fits perfectly into a shopping itinerary—start with coffee, then head upstairs for the consultation; the route is incredibly convenient.
| Project | Details |
|---|---|
| 📍 Clinic Name | Seongsu Newlline Dermatology (뉴엘라인의원 / newlline clinic) |
| 📌 Address | 5th Floor, 26 Sangwon-gil, Seongdong-gu, Seoul (서울 성동구 상원길 26, 5층) |
| 🚇 Transportation | Within walking distance of the Seongsu-dong shopping area along Subway Line 2 — perfect to combine shopping with your trip |
| 🕐 Business Hours | Monday to Thursday: 11:00–20:00 | Friday: 11:00–21:00 (evening appointments) | Saturday: 11:00–16:00 | Lunch break: 14:00–15:00 | Closed on Sundays and public holidays |
| 🈶 Language | Supports communication in Chinese |
| 💬 How to Book a Appointment | Consult via LINE / Email via Gmail / One-click booking through BeautsGO |
The Friday evening clinic hours that run until 9 p.m. are especially convenient for tourists—you can finish your daytime activities and then head over in the evening. If you’re in the Dongdaemun area, be sure to check out this list of the top 7 Dermatology clinics in Dongdaemun and add options from various shopping districts to your shortlist.
Who is suitable for coming to New Zealand? Who should reconsider?
| ✅ Perfect for this | ❌ Not recommended for visitors |
|---|---|
| Looking to get a genuine US-made ultrasound device, with a budget around ₩1 million | Looking forward to a transformation as dramatic as a head swap after just one treatment |
| The itinerary already included a visit to Seongsu Cave, so they wanted to save time on commuting to Gangnam. | The skin has recent wounds, sunburn, or inflammation. |
| Early signs of facial aging and sagging – looking for a natural, gentle anti-aging solution | During pregnancy or breastfeeding |
| Prefers the calm pace of small clinics and dislikes the assembly-line feel of medical beauty complexes | Have an important shoot or event within a week (filling requires time for swelling to subside) |
💡 Quick tip: The above is just to help you with a preliminary screening. To determine whether it’s suitable for you and figure out the appropriate treatment plan, it’s recommended to add them on LINE first and send over photos of your skin condition along with your specific needs so a professional can give an assessment.
How to make an appointment: Three ways — which one is the easiest?
What foreigners fear most when scheduling appointments at a Dermatology clinic in South Korea is “being unable to get through on the phone and not understanding Korean.” In New Zealand, there are three ways to handle this issue:
- LINE consultation: Communicate directly in Chinese—perfect for asking about prices and availability before making a decision.
- Gmail appointment: Clearly write down your name, preferred date, and the procedures you’d like to have done—ideal for those with confirmed schedules.
- BeautsGO One-Click Booking: View complete price quotes for all services right on the platform, select a date, and submit your request—all without needing to speak Korean at all. It’s perfect for first-time visitors to South Korea.
The Verdict: Is Seongsu Cave worth adding to your list of must-visit spots for cosmetic treatments?
Returning to the initial question—do you really have to go to Gangnam for medical aesthetics treatments? After checking the price list at Seongsu NEWL LINE Dermatology, my answer is: not necessarily. Ultherapy treatments starting at 990,000 won fall within a reasonable range in Seoul. The clinic offers a straightforward range of services, provides support in Chinese, and has evening appointments on Fridays. For those with tight schedules, a set budget, and an interest only in classic treatments, Seongsu-dong is definitely worth considering.
Of course, the price list is just the first step. Details such as the specific device used, the treatment area, and post-operative follow-up still need to be confirmed during a in-person consultation. Take some time to check the quotes and available appointment times on BeautsGO before deciding whether to change your next stop after grabbing coffee to the clinic on the fifth floor.
Recommended Reading
📌 Recommended Similar Treatments
- Tired of comparing prices for HIFU treatments? A consultation at Choice Dermatology in Xuanling Station that convinced me with their “stem cell anti-aging” therapy
- Is it worth getting an HIFU treatment at JD Dermatology in South Korea? 300 real customer reviews revealed
- Review: 3 Sessions of Rejuran Hyaluronic Acid Injection Plus Thermage FLX at UPIC Dermatology in South Korea
📍 Similar price lists and booking tips
- Shinederma Dermatology in Dongdaemun – Price List: Final prices after haggling on-site + SWOMAN booking procedure
- 2026 Busan Genius Dermatology Price List: Compare Item by Item with Seoul’s Quotations
- Real experience booking at Gangnam V Dermatology: Foreigners should use BeautsGO for the most reliable service