Lately, fewer and fewer people around me who go to South Korea for facial treatments are asking which procedure is the most popular. Instead, they’re all asking which clinic will take the time to thoroughly examine their skin before recommending a treatment plan. I originally assumed that in a tourist-heavy area like Hongdae, which targets foreigners, the prices would definitely be on the higher side. But when I saw the quote, I was surprised—they conducted a 3D skin analysis first before giving a price, which was exactly the opposite of what I expected. In this article, I’ll break down for you the price lists, treatment options, doctors available, and how to make an appointment at Hongdae Project U Dermatology.
In short: Project U isn’t a generic package service—they first conduct a 3D skin analysis before creating a personalized treatment plan. Prices start at ₩20,000 for laser hair removal, ₩50,000 for Botox, and ₩260,000 for their flagship treatments. What sets them apart is the one-on-one consultation with senior doctors. It’s just a 1-minute walk from Exit 8 of Hongdae Station, and communication in Chinese is fully supported.
I. Why “Project U”? Hongdae Dermatology Treats You Like a Project
At this clinic, “U” isn’t some alphabet game—it stands for Unique, reflecting the philosophy that “every individual is a unique case.” Unlike other places that offer a standard menu as soon as you walk in, Project U starts by assessing your skin thickness, bone structure, and fat volume before deciding what treatment to use, how much to administer, and at which layer.
So how exactly is it done? Public information indicates that they use EVE V 3D skin analysis combined with ultrasound to measure the skin first before performing the treatment, and they also provide weekly follow-ups to monitor skin condition after the procedure. For those visiting Korea for the first time and worried about being treated like part of a mass production line, this “assess first, then treat” approach offers much greater peace of mind.
3D Skin Analysis
First, measure the skin thickness and structure—don’t rely on visual estimation.
One-on-one consultation with a doctor
Assessed by a medical team—no reliance on consultants.
Custom Solutions
Choose your treatment plan based on what you want to improve and what you want to avoid.
Post-procedure follow-up
Some treatment plans include follow-up care at no additional cost.
If you want to see the details of our on-site visit (including the environment, layout, and firsthand observations), be sure to read along with our other article: “How’s the Dermatology Department at Hongdae Project U? Friends Were Asksed Nonstop After Getting Lips Enhanced – Here’s My In-Depth Review.”
II. Price List for Project U Dermatology in Hongdae (Check the numbers directly)
Below are the reference prices (in South Korean won) for Project U Dermatology services at Hongdae in 2026, as captured from public booking platforms. Most of these are package rates; the actual quote will vary depending on an assessment of your skin condition on the day and any monthly promotions. Consider them as a budget guideline to help you set an expectation.
| Project | Reference price for 2026 (₩) | Notes |
|---|---|---|
| Laser hair removal | Starting from ₩20,066 | Getting Started with Small Areas |
| Botox | Starting from ₩50,166 | Pricing by area |
| Lifting (Suliderma / Thread Lifting) | Starting from ₩60,199 | Number of servings / pieces |
| Skin Care | Starting from ₩71,666 | Basic Management |
| Skin Booster / Plump & Glowing Skin | Starting from ₩81,699 | Hydrate and firm up |
| Collagen/Filler | Starting from ₩91,732 | HA · Ellansé · Radiesse |
| Acne-prone skin / Pores: Acne + Pore issues | Starting from ₩101,765 | Oil control & repair |
| One Day Project | Starting from ₩154,797 | Combined Treatment Program |
| Project U’s Iconic Signature Treatment | Starting from ₩268,029 | Includes 3D analysis |
If you also examine the pricing structure of Project U at Dermatology in Hongdae and compare it with those at Gangnam ADO Dermatology, as well as why B:AID charges two different prices for the same service, or discover the great deals offered by RETOO through their promotional offers, you’ll realize that varying prices for the same treatment is quite common in Seoul. What really matters are the products used and the professionals performing the procedures.
III. Medical Team: Who will administer the treatment for you? Done personally by the director or assigned to a specialist?
The medical team listed on their official website includes Chief Physician Lee Kyung-hwan, along with Kwon Hyuk-bin and Oh Yoon-seo. It is said that Dr. Lee has over 10,000 cases of filler injections and thread lifting under his belt, and such “chief physician-level personal consultations” are not available at every clinic in Seoul.
| Doctor | Share your expertise publicly |
|---|---|
| Lee Kyung-hwan, Representative Director | Filling, Botox, Lift, Contouring, Skin Care |
| Kwon Hyeok-bin | Skin Treatments, Lasers & Management |
| Wu Yunshu | Skin treatment therapies, basic care products |
The difference between “treated personally by the director” and “consultation-based system” lies in responsibility assignment and stylistic consistency. If you’re interested in another clinic that also emphasizes personalized treatment by its director, take a look at the article titled “Gangnam ADO: Personal Consultations by Director Koo Seung-won”.
IV. Who is Project U suitable for / not suitable for? (✅❌ Quick glance)
✅ Perfect for visiting
• Visiting Korea for the first time, worried about being treated like a factory worker
• Those who want to do a 3D analysis first before deciding on the treatment plan
• Those with a budget of 500,000–300,000 KRW who want to take advantage of their trip to Hongdae
• Foreigners who need to communicate in Chinese/Japanese
❌ Not recommended
• Those with recent skin wounds/sunburns/eruptions
• During pregnancy or breastfeeding
• Important events coming up in the near future (requires recovery time)
• Just want to beat the lowest price, no concern for reviewers
💡 Quick tip: The information above is for reference only. To determine whether it’s suitable for you, it’s recommended to consult via LINE first and attach natural-light photos (front view, side view, 45-degree angle) so the doctor can give an initial assessment.
V. Transportation, Hours of Operation, and Parking Information – Check Here (Exit 8 at Hongdae Station)
| Project | Details |
|---|---|
| 📍 Address | 162 Yanghwa-ro, Mapo-gu, Seoul Special City (6th Floor) |
| 🚇 Transportation | About 1 minute walk from Exit 8 at Hongik University Station; direct access via AREX without any transfers |
| 🕐 Business Hours | Monday–Friday: 10:30–20:30 / Saturday–Sunday: 10:00–17:00 |
| 🌙 Closed for appointments | On Sundays, focus is placed on basic skincare guidance; for national holidays, follow the announcements on site. |
| 🗣️ Language | Fluent in Chinese and Japanese, basic English |
| 💬 How to Book a Appointment | LINE consultation / Gmail email / BeautsGO platform |
Hongdae is an excellent choice for solo travelers: there are direct airport express services, and shopping areas are right outside the exit. After your treatment, you can even stroll along the coffee streets. Compared to other clinics in Seoul that require a separate trip, its location advantage is clear—while places like Genius in Busan offer similar prices to foreigners, you still need to take the KTX to get there, making the whole experience quite different.
VI. How to Book an Appointment at Project U Dermatology in Hongdae Most Efficiently? Top 3 Methods Ranked
Responds fastest, fluent in Chinese—perfect for sending photos first and asking, “What’s suitable for my situation?” It’s the most cost-effective option among the three.
✅ Suitable for those visiting Korea for the first time and wanting to quickly get a plan finalized.
Ideal for those who need a formal schedule with detailed requirements and dates, ensuring clear communication records for easy confirmation of appointments.
✅ Suitable for: Those with a fixed itinerary who need to lock in a specific time slot.
You can easily compare certified clinics and their service prices in the Hongdae area in one place; our clinic isn’t listed yet—use the link to search on the platform’s homepage.
✅ Suitable for: those who want to compare prices across multiple options.
The differences in response speeds across the three channels are detailedly compared in the ADO booking tests (LINE/WeChat/BeautsGO), and the logic can be used as a general reference.
VII. FAQ: Common Questions About Appointments, Prices, and On-Site Services
Q1: Can foreigners book directly? Is a deposit required?
A: Yes. Most platforms require a deposit to secure the slot in advance, with the treatment fee paid on-site; arrivals more than 30 minutes late may result in cancellation without a refund of the deposit.
Q2: How far in advance should I make a reservation?
A: It’s recommended to book 1–2 weeks before departure; earlier is needed during peak seasons such as summer vacations, Lunar New Year, and long holidays, and you might have to wait on site during popular times.
Q3: What’s the most convenient way to get there?
A: Take the AREX to Hongik University station, then walk out of exit 8 in about 1 minute. No transfers or need to hail a taxi.
Q4: Is there a big difference between the listed price and the on-site price?
A: The prices listed are generally for reference/project purposes; the actual fee is determined based on skin condition assessment and current promotions. A passport allows for a 7–10% tax refund.
Q5: Why are there different prices for the same procedure?
A: It depends on the product (HA / Ellansé / Radiesse), the injector, as well as the number of units and threads. For more details, check the breakdown of the two prices for the same treatment under B:AID.
Q6: Is communication in Chinese possible? Is a follow-up appointment required after the procedure?
A: According to available information, the staff are fluent in Chinese and Japanese, with basic English skills, and can understand post-surgery instructions. Some filler and thread lifting procedures include follow-up checks, which are usually not charged separately.
VIII. Recommended Reads (Two-column cards for same treatment/same area)
Price recommendations for similar treatments
Same Clinic / Recommended in Seoul
[…] 完整價目與每個項目的細項，我都整理在這篇：弘大 Project U 皮膚科價格表 2026｜不推套餐、先照 3D，院長親做值不值得？。同樣走「三通道實測」路線的還有江南 ADO 皮膚科，可以交叉看：韓國 ADO 皮膚科預約實測：LINE／微信／BeautsGO 三條掛號路。 […]