A friend went to Hongdae last month for fun and took the chance to get lip filler. Within a week of returning to Taiwan, her colleagues asked her three times, “Did your lips move?” She referred me to Project U Dermatology in Hongdae, saying it was the clinic she found there that specializes in lip treatments. I originally thought “specializes in lips” was just marketing fluff, but after checking out their reviews, prices, and the director’s background, I realized they truly operate on a different principle compared to regular Dermatology clinics that handle everything. This article will clarify these differences through interviews and detailed information.
1. Exit No. 8 at the Hongdae entrance station, above the Kakao Friends building — the location itself is a huge advantage.
The address is 6th floor, Good People Building, 162 Yanghwa-ro, Mapo-gu, Seoul — right above the Kakao Friends flagship store in Hongdae. It’s just about 50 meters from Exit 8 of Hongdae Entrance Station, a walk of less than a minute. For travelers on their own, this location is practically the perfect spot to get treatments while shopping — you can even head downstairs to check out the Chiikawa x Kakao collaboration products.

The clinic features a low-saturation, café-like ambiance rather than the cold hospital white. It has dedicated recovery rooms where patients can rest in comfort after procedures—a huge convenience for those who have received injections, as they don’t have to head back out into the streets right away.
II. What’s the difference between it and a Dermatology clinic that offers treatments for everything? The focus is on lips, not the whole face.
Most Dermatology clinics in Hongdae and Gangnam follow a strategy of offering an extensive menu so that patients can choose whatever they have time for. Project U takes a different approach: it focuses on lip treatments (THE PINK Lip Filler) and nose enhancements (Miracle Nose) as its flagship services, with the lip procedures performed personally by the renowned clinic director, Lee Kyung-hwan.

🥇🥈🥉 Three clinic profiles – which one fits you best?
🥇 Specialized (like Project U): Delivers perfection in specific areas such as lips or nose, ideal for those with clear goals.
🥈 Comprehensive: Offers a wide range of services and packages, ideal for those who want to address multiple concerns at once.
🥉 Assembly-line style: Lower price with standardized treatment, ideal for those who prioritize budget and don’t care who performs the procedure.
III. A Quick Overview of Project U’s Key Dermatology Services at Hongdae and Prices for 2026

| Project | Reference price |
|---|---|
| THE PINK Lip Filler (First-Time Experience with Comic-Look Lips) | Starting from ₩109,000 |
| Filler Kase | Starting from ₩89,000 |
| Rejuran PN Rejuran Healer | Starting from ₩209,000 |
| Potenza RF Microneedling | Starting from ₩259,000 |
| Miracle Nose (Nasal Contouring) | Starting from ₩499,000 |
| LinearZ Korean Version Ultrasound 300 Shots | Starting from ₩144,000 |
| 5th Generation Alltite Lifting | Starting from ₩186,000 |
In terms of pricing, it adopts a “transparent pricing for individual treatments” approach, unlike some clinics that provide quotes only on the day of consultation, leaving patients unsure of the costs. If you’re curious about why the same treatment might have two different prices, you can refer to the detailed breakdown in the article on B:AID Dermatology’s pricing list. For information on anti-aging treatment tiers and Rejuran options, taking a look at the price list from Cheongdam Ruby Anti-Aging Center is also highly recommended.
IV. In-Depth Test of THE PINK Lip Filler: Korean-made vs. Imported – Which Should You Choose?
This is the core reason behind Project U’s massive success. It offers two lip treatment options with vastly different rules—what really matters isn’t “which one is more expensive,” but rather “how the dosage is calculated.”
| Comparison | Korean-made Filler | Imported Filler |
|---|---|---|
| Reference price | ₩370,000 | ₩430,000 |
| Replenishment Rules | Free refills within one year | A second top-up requires paying the full original price. |
| Who is it for? | Doing it for the first time—wanting to test different options at a low cost | Experienced, prefers specific imported brands |


My advice—is it your first time getting fillers on your lips and you’re unsure about the results? Go with Korean-made options (free refills for a year = lowest risk of making mistakes). If you already have experience and prefer imported products, then go with those instead. You can compare this logic with Theippo’s prices for German-made Fillers and Gangnam ADO’s price lists: these three clinics target different customer segments, so their price ranges vary significantly.
V. In-Depth Reviews of Project U Dermatology in Hongdae: Pros vs. Things You Should Keep in Mind
I scrolled through reviews on three platforms: K-Beautystation (5.0/400+), Google (5.0/541), and Unni (9.7/3,906), and compiled the most frequently mentioned terms into the table below—only by highlighting the drawbacks do the reviews seem genuine.
| Evaluation Dimensions | Advantages (frequently mentioned) | Things you need to keep in mind |
|---|---|---|
| Doctor’s expertise | The director performs the lip surgery personally and provides detailed pre-op explanations. | You’ll need to queue during peak hours |
| Service Experience | The Chinese translation is available throughout—no hard selling. | The weekends are crowded with people, resulting in longer wait times. |
| Price | Transparent single-item pricing | Replenishing imported products isn’t cheap. |
| Transportation | 1 minute from Hongdae Station, perfect for a stroll while shopping | The building is located in a shopping mall — you need to find the elevator first. |

✅ Review Conclusion
• Foreigners generally give it high marks (there are real reviews in Creatrip from Hong Kong, France, and Singapore/Malaysia, with smooth communication).
• The natural look of the lips is a feature that receives constant praise
❌ You need to be careful.
• Not suitable for those who want a full-face makeover at once (specializes in lip/nose treatments)
• Longer wait times during peak weekend hours
If you want to know about the weaknesses in customer reviews of clinics with different focuses, it’s also worth checking out the reviews of Cheongdam Ruby. These three clinics have distinct approaches, targeting different customer groups.
VI. Who is it suitable for? Who is it not suitable for?
✅ Perfect for visiting
• It’s my first time getting lip/nose treatments, and I’m looking for a specialist who performs procedures personally by the director.
• Free exploration in Hongdae: shop around and enjoy spa treatments along the way
• Those who prioritize communicating in Chinese and are worried about booking issues
• Planning to visit South Korea over the weekend? Look for clinics that are open on Sundays too.
❌ Not recommended
• Want to get a full-face treatment package deal at once (the depth of treatment isn’t as comprehensive as that at specialized clinics)
• Severe needle phobia requiring general anesthesia for sedation
• Recent skin wounds/sunburn/severe rashes
• Important events scheduled in the near future (requires minimal recovery time after surgery)
💡 Quick tip: The above is for reference only. It’s recommended to consult via LINE first to confirm whether it’s suitable for you.
VII. How to Make an Appointment at Hongdae Project U Dermatology + On-site Process
There are three ways to make an appointment: via the LINE Chinese interface, through Gmail, or using BeautsGO’s one-click booking system. The typical process on-site includes: consultation (by a Chinese-speaking manager and interpreter) → photo taking → makeup removal and cleansing → treatment → instructions for post-treatment care. For most treatments, patients can go out lightly on the same day.
We first understand your needs through a consultation in Chinese, without pushing any packages on you.
Captured with natural light, without using any beauty filters.
One-on-one injection by the director/doctor; lip injections performed by the representative director.
Important notes are explained on the spot, and additional services can be added on the same day.

For details on the booking process, you can refer to Theippo’s booking record guide and pposong’s booking SOP—all three offer user-friendly Chinese support options.
VIII. Frequently Asked Questions FAQ
Q1: Can foreigners book directly?
Sure. The clinic offers Chinese-speaking support, and you can schedule appointments through LINE, Gmail, or BeautsGO—communication is seamless.
Q2: Can I ask via WeChat too?
In addition to LINE (@901taiqf), you can also add WeChat WRB0826 for consultation and booking.
Q3: How to get there from the airport?
Take the airport bus or subway from Gimpo/Incheon to Hongdae Entrance Station, then exit at Gate 8 and walk for just 1 minute to get there.
Q4: Are you open on Sundays?
It remains open on Sundays and public holidays (around 10:00–17:00), making it convenient for those with weekend plans—most clinics in South Korea are closed on Sundays.
Q5: What’s the difference between Korean-made and imported lip products?
Korean-made: ₩370,000 (free refills within one year); imported: ₩430,000 (refills require additional payment at full price).
Q6: Is there a trial price for first-time visitors?
THE PINK comic lips’ first-time experience price starts at ₩109,000, subject to the clinic’s daily announcement.
Q7: How soon after the procedure can I go shopping?
Most injections allow for light outdoor activities on the same day; after lip/nose procedures, it’s recommended to avoid heavy pressure and high-temperature environments on that day.
Recommended Reads (Two-column cards for same treatment/region)
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ecommended similar treatments
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ecommended clinics in the same area (Seoul)
*This article is compiled based on official public information and real customer reviews. Prices are subject to the clinic’s current rates and do not constitute medical advice. Project U Dermatology has not yet been included in the BeautsGO database; please use the provided links to check the availability of other dermatology clinics in the area on the platform’s homepage.
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