When going to South Korea for skin laser treatments, what people fear the most isn’t the pain—it’s not having anyone to turn to if something goes wrong.
In short: For my first skin laser treatment in Korea, what made THE FACE stand out the most was its “dedicated consultant system + post-treatment care kit” — the same medical team takes care of everything from consultation and treatment to follow-up visits, so even beginners don’t have to worry.
A friend had laser treatment at another clinic last time, and she kept dealing with persistent redness after the procedure because she couldn’t find the doctor who performed the treatment. She had to keep going back and forth with customer service repeatedly. This time, when helping her find a clinic in Busan, I paid special attention to one thing: whether there’s someone who will truly take responsibility if something goes wrong.
At THE FACE Dermatology in Seomyeon, Busan, what really impressed me wasn’t just how state-of-the-art their equipment was, but rather the fact that they incorporated a “dedicated patient-care team system” into their workflow — from consultation and treatment to post-operative care, the same team stays with you throughout the whole process. For those visiting South Korea for the first time to undergo medical aesthetics procedures, this sense of having dedicated support is more important than anything else.
Incidentally, THE FACE is originally a plastic surgery hospital, but it has a fully equipped department for skin laser and cosmetic treatments—all the items to be listed below fall under this category.
What’s behind THE FACE? Located in a prime area of Seomyeon, it offers both plastic surgery and skin treatment services.
THE FACE is located in Busan’s most bustling Seomyeon shopping district, at 22, 66 Busan-jin-ro, Busan-jin-gu, Busan. It can be found on floors 2 to 9 of the EDIYA building, right in the direction of the Lotte Department Store in Seomyeon. For travelers who are exploring on their own, this location makes it convenient to get cosmetic treatments while shopping—no need to head to a remote area dedicated to medical aesthetics.
This clinic operates in two areas simultaneously: plastic surgery and dermatological laser treatments. While offering procedures such as eye and nose surgeries as well as facial lifting, it also provides common dermatological services like lasers, HIFU, and injection therapies. The advantage of this setup is that if you want to address both your facial contours and skin condition on the same day, you can schedule everything in one building without having to visit two different clinics.
In the Seomyeon area as well, there are other highly-rated clinics that you can compare side by side. Examples include Busan GENIUS Dermatology, which specializes in treatments performed personally by its director, and Busan Seomyeon ELBLANC, which promises to accept only 8 patients per day with all procedures handled directly by the director. It’s very convenient to check out a few more options before making a decision.
A Look at THE FACE Skin Laser/Beauty Treatments in Seomyeon, Busan: How to Choose Between HIFU, InMode, Pico, and Juvelook?
Judging from the treatments listed on the platform, THE FACE’s strengths lie primarily in “anti-aging and lifting” as well as “skin condition management.” I’ve summarized them in the table below to help you identify which options suit you best:
| Treatment course | Who is it for? | Key Features |
|---|---|---|
| The US version of the Ulthrea HIFU device | Those with loose contours who want lifting without surgery | American-made device with deeper penetration; no recovery period required after treatment |
| InMode FORMA/FX | Want to firm up facial contours and target fat reduction in specific areas | RF for radiofrequency treatment, FORMA for full-face treatment, FX for targeted treatment areas – combinations are fully customizable. |
| Pico Toning Therapy | Dullness, pigmentation, uneven skin tone | Pico-level skin purification + iontophoresis + soft mask – an experience you’ll truly feel after just one treatment |
| Juvelook Volume Lift | Want to boost collagen production and reduce fine lines and wrinkles | Collagen enhancers with a delicate texture, ideal for delicate areas like the eye contour |
| Onda/Korean-style HIFU | On a tight budget but want to try lifting exercises | A relatively beginner-friendly option for core training, with more affordable pricing |
There’s a common misconception here: it’s not true that the more expensive the HIFU device, the better it is. What really matters is whether you want the American version or the Korean version, how many treatments are needed, and who will be performing the procedure. Even though both are called “HIFU” devices, there can be a significant price difference between the American Ulthera and the Korean Shurink/HIFU—details on this are outlined in my article “A Detailed Breakdown of HIFU Prices at Sinsa Dikra,” which is worth reading before placing an order.
If you’re more interested in understanding how to interpret the “mixed reviews from real users,” the article on HIFU treatments at Myeongdong CDU Dermatology breaks down both the positive feedback and complaints in detail. Its logical structure works well and can be applied to THE FACE as well.
Price logic at THE FACE Dermatology in Seomyeon, Busan: Why such a big difference in quotes for the same treatment?
In South Korea, the prices for skin laser treatments are never fixed at a single rate per procedure. Even for HIFU treatments, costs can vary depending on the brand of the equipment (American version/South Korean version), the number of sessions required, the area treated, and whether other treatments are included. THE FACE adjusts the prices of its services on the platform according to current promotions, and the actual quote will be based on BeautsGO’s available schedule—you can check this directly on the cards below.
3 Reasons Why Beginners Should Dare to Try It: Dedicated Support, Nursing Kit, and Operating Room CCTV
🤝 ① Dedicated Account Manager
From consultation and treatment to post-operative follow-ups, the same medical team takes care of you throughout. Unlike some places where “whomever is available on the day does the procedure,” you can always reach the same contact person when issues arise.
🎁 ② Post-procedure care kit
Post-surgery, patients are provided with at-home care products designed to reduce swelling and maintain skin health. Going home doesn’t mean “figuring it out on your own” – instead, there’s a carefully prepared care kit to follow.
📹 ③ Operating Room CCTV
Installing surveillance in key areas adds an extra layer of transparency and security to the medical environment. This is especially valuable for those visiting Korea for the first time.
Together, these three elements precisely fill in the “trust factor” that’s most lacking when going to Korea for medical aesthetics for the first time. I’ve also compared the pricing structures for anti-aging treatments across three categories (American version/Korean version/proprietary formula), and you can refer to the price list at Cheongdam Ruby Anti-Aging Center to develop a framework for assessing “value for money.”
Traffic, Hours, and Surroundings of THE FACE Dermatology in Seomyeon, Busan: Right outside Seomyeon Station are department stores and an underground shopping mall.
| Project | Details |
|---|---|
| 📍 Clinic Name | THE FACE Aesthetics (Seomyeon, Busan) |
| 📌 Address | 22, Busan-jin-ro 66, Busan-jin-gu, Busan Metropolitan City (Floors 2–9, EDIYA Building) |
| 🚇 Transportation | Exit 7 at Seomyeon Station on Line 2 of the subway; walk about 400 meters in the direction of Lotte Department Store. |
| 🕐 Business Hours | It’s recommended to confirm the available time slot for that day via LINE or BeautsGO before visiting. |
| 🚗 Parking | Located near the parking lots of shopping malls such as Lotte Department Store, making it easy to combine shopping with treatments |
| 💬 How to Book a Appointment | Consult via LINE / Email via Gmail / One-click booking through BeautsGO |
🛍️ Lotte Department Store Seomyeon Branch
A 10-minute walk away: duty-free shops, international brands, and a food plaza
🚇 Seomyeon Underground Shopping Center
A 3-minute walk away lies South Korea’s largest subway shopping street, filled with clothing, cosmetics, and sundries.
💄 Olive Young Seomyeon Flagship Store
A 5-minute walk away is South Korea’s largest chain of drugstores and cosmetics stores.
👜 ANEW Duty-Free Store in Busan
1 stop on the subway to luxury duty-free shopping
Starting from Gimhae International Airport, you can take the light rail to Sasang Station and then transfer to Line 2 of the subway, getting off at Seomyeon Station. If you’d like to compare more options in the same area, Busan GENIUS Dermatology is also quite close by, so it’s totally feasible to schedule consultations at both places in one trip.
Who is a good candidate for visiting THE FACE Dermatology in Seomyeon, Busan? Who suggests thinking it over first?
✅ Perfect for visiting
• This is my first time in Seoulcheil for skin laser treatments/anti-aging procedures — I want someone to take full responsibility throughout the process.
• The treatment is scheduled in Seomyeon — perfect to combine shopping with a treatment on the way.
• Want to address both contours (facial shaping lines) and skin texture (skin lines) at the same time
• Emphasis on post-operative care and transparency (care kit + CCTV)
❌ Not recommended
• Recent skin wounds, sunburn, or severe rashes
• During pregnancy or breastfeeding
• Those with important events coming up in the short term or who need a recovery period after surgery
• Walk-ins without prior appointment are only accepted (it’s recommended to book in advance to avoid long waits)
💡 Quick tip: The above is for reference only. It’s recommended to consult via LINE first to confirm whether it’s suitable for you.
Conclusion: Busan’s cosmetic surgery clinics that market “sense of security” are ideal for first-time seekers.
Returning to that initial concern: not being able to find someone in case of an issue. THE FACE addresses this problem by implementing a “dedicated supervisor system + post-surgery care kit + operating room CCTV.” If you’re planning to undergo skin laser treatment or anti-aging procedures in South Korea for the first time and want guaranteed support throughout the process along with transparent pricing, it’s definitely worth adding to your list. For the three reservation options below, it’s recommended to use BeautsGO first to secure your slot.
Recommended Reads (Side-by-side cards for same treatment/procedure and same area)
Recommended similar treatments
Recommended clinics in the same area
FAQ: Common Questions About THE FACE Dermatology in Seomyeon, Busan
Q1: Can foreigners book directly?
Sure. THE FACE is located in the Seomyeon shopping district and serves foreign visitors. It’s recommended to make a reservation via LINE or BeautsGO in advance, specifying your visit date and the treatments you’d like to undergo, so they can arrange a staff member who speaks Chinese.
Q2: How far in advance should I make a reservation?
For popular periods (holidays and summer vacation), it’s recommended to book 1–2 weeks in advance; on weekdays, there’s more flexibility, but confirmation on the day is still required.
Q3: How to get there from Gimhae Airport?
Take the light rail to Sasang Station and transfer to Line 2 of the subway. Exit at Exit 7 at Seomyeon Station, then walk about 400 meters in the direction of Lotte Department Store to reach the EDIYA building.
Q4: Is it easy to park?
Located near the parking lots of shopping malls such as Lotte Department Store, making a drive there allows you to combine shopping with treatment sessions.
Q5: Does the price include the post-operative care kit?
The post-surgery care kit is one of THE FACE’s standard accessories, though the specific items included may vary depending on the treatment plan. Please check what’s included before placing your order via BeautsGO or LINE.
Q6: What are the differences between the Ulthrea and the Korean version of HIFU?
The main differences lie in the brand of the device, the depth of treatment it can achieve, and its price range. For a detailed comparison, check out our breakdown of the prices for the Sinsa DiKra HIFU.
Q7: What should I prepare for my first visit?
Bring your passport and go with no makeup or light makeup applied. Avoid using acidic skincare products and exfoliants before the procedure. It’s more helpful to be specific about what you want to improve rather than just saying you want to look better, so that the doctor can help you create an appropriate treatment plan.