Why are people from South Korea willing to rush to Haesite Dermatology in Cheongdam-dong on Sundays?
My friend posted a selfie from Seoul last Sunday, taken in the hallway of a clean-looking clinic in Cheongdam-dong. She captioned it, “Now I finally understand why Korean girls are willing to get facial treatments even on Sundays.”
Private messages below exploded instantly. Everyone was asking: Is it still open on Sundays? Will Cheongdam-dong be too expensive? Does the director really perform all the procedures himself?
She told me later that she had originally gone there just to accompany a friend for a consultation, but was impressed by the atmosphere at Haesite Dermatology in Cheongdam-dong — one that avoids pushing clients on consultants, refuses to push sales packages, and keeps price lists clearly visible.
It took me a few days of researching and gathering information to realize that this isn’t the kind of budget-friendly chain store — instead, it’s a typical appointment-based premium clinic in Cheongdam-dong. Its competitive edge lies not in discounts, but in transparency and consistency.
💡 If you’re looking to compare V Lifting options available in Cheongdam as well, take a look at this in-depth review of Modelo Dermatology in Cheongdam-dong.
What’s the background behind Haesite Dermatology in Cheongdam-dong? The “single-physician” model at Cheongdam’s premium clinics
HYZE at’s full name is HYZE at（하이즈앳의원），located on the 3rd floor of building 84-11 in Cheongdam-dong, Gangnam-gu, Seoul. It’s only about a 6-minute walk from Exit 4 of Apgujeong Rodemo Station on the Bundang Line.
The clinic operates on a 100% appointment-only basis, with chief physician Minho Kim personally handling everything from the initial consultation and marking the treatment area to using light therapy and injections. This is particularly important for those who are worried about having different people handle different steps of the treatment process.
| Project | Details |
|---|---|
| 📍 Clinic Name | HYZE at 하이즈앳의원 Dermatology |
| 📌 Address | 3rd Floor, 84-11, Cheongdam-dong, Seoul, South Korea |
| 🚇 Transportation | Exit 4 at Apgujeong Rodeo Station on the Bundang Line, about a 6-minute walk |
| 🕐 Business Hours | Monday to Friday: 10:30–20:30; Saturday and Sunday: 10:30–17:30; Lunch break: 11:30–13:00 |
| 👨⚕️ Represents the clinic director | Minho Kim |
| 💬 How to Book a Appointment | One-click booking via LINE / Gmail / BeautsGO |
The clinic adopts a minimalist design. The waiting area isn’t large, but each treatment room is a private space. From changing clothes to the actual procedure, everything takes place in the same area, so you won’t be disturbed by other patients coming in and out.
The director handles the entire process personally — so what’s the difference? A 1:1 service from consultation to treatment.
One of the biggest concerns many people have when visiting Dermatology clinics in South Korea is: “Will the doctor who discussed the treatment plan with me be replaced by someone else to actually perform the procedure?”
The answer from HYZE at is: No. Everything—from examining the facial skin’s fit area by area in front of a mirror, marking the energy pathways with a marker, to actually using the probe for treatment—is done entirely by Director Kim Min-ho alone.
The advantage of this approach is that the clinic director is responsible for the treatment plan they develop. Energy isn’t applied indiscriminately in large amounts; instead, it’s added in stages based on the skin’s real-time response, which helps reduce the risk of indentation or excessive thermal damage.
| Steps | Common scenarios in regular chain clinics | HYZE under the Single-Director Model |
|---|---|---|
| In-person consultation | Initial explanation by the consultant or nurse | The director personally analyzes skin condition and facial contours |
| Planning | Most recommendations are in the form of packages. | Customize energy and areas based on individual condition |
| Treatment | It may be carried out by different people. | The director performed the entire procedure single-handedly. |
| Post-operative adjustment | Follow-up consultations are handled by on-site staff. | The director personally monitors the reactions and recovery process. |
The clinic’s main treatment devices include Titanium for Lifting, Ulthrea Ulthrea, 10Therma, Onda super microwave therapy, Tune Face, Hycoox, Aqua Feel, and more. Instead of focusing on a single device, they create customized treatment plans based on each patient’s specific skin condition.
🔍 If you’re interested in ONDA, be sure to check out my comparison of 12 ONDA Dermatology clinics in South Korea — it will give you a better idea of the prices in different areas.
At Haesite Dermatology in Cheongdam-dong, prices are transparent and equipment certification is displayed on the wall—why do locals in South Korea trust this approach more?
Many clinics in Cheongdam-dong give the impression of being “luxurious but opaque”: you need to make an appointment first to ask about prices, and only upon arrival do you realize the costs are much higher than what’s listed online. It’s also hard to determine whether the equipment used is genuine.
At HYZE at, they place the price list and equipment authorization certificates in prominent locations, with prices already including 10% VAT—no additional fees are required. This significantly reduces anxiety for foreign guests who aren’t fluent in Korean and worry about being overcharged.
It’s not the cheapest option, but if your goal is to “get it right the first time,” a clinic that provides clear information makes people more willing to pay the extra cost.
📌 If you want to compare various HIFU treatments more thoroughly, take a look at this comprehensive review of HIFU services at a Dermatology clinic in South Korea.
Cheongdam-dong Haesite Dermatology: Transportation, Hours, and Booking Guide – Practical Tips Including Appointments on Sundays
For those who can only fly to Seoul on weekends, the biggest advantage of Haesite Dermatology in Cheongdam-dong is that it remains open on Sundays. Most Dermatology clinics in Gangnam are closed on Sundays, but this clinic is open from 10:30 to 17:30, giving visitors an extra day of flexibility in their itinerary.
| Project | Details |
|---|---|
| 🚇 Nearest subway station | Exit 4, Apgujeong Rodeo Station, Bundang Line |
| 🚶 Walking Time | About 6 minutes |
| 🕐 Open on weekdays | 10:30 – 20:30, lunch break from 11:30–13:00 |
| 🕐 Open on weekends | 10:30 – 17:30 (open on Sundays too) |
| 🚗 Parking | It’s recommended to use public transportation; there are limited parking spaces in the area. |
| 📝 Appointment Reminder | 100% appointment-only; walk-ins are not accepted. |
It’s recommended to first make a list of the procedures you want to have. Check with the clinic director via BeautsGO or LINE for available time slots on that day, and then plan your shopping itinerary. Cheongdam-dong is already a popular boutique district, so you can head to nearby cafes to relax right after your treatments.
Comparison of people who are suitable for laser treatments vs those who should avoid visiting Haisite Dermatology
Each clinic has its own unique vibe, and HYZE at Ming is definitely not meant for those who just want a basic cleaning treatment while they’re passing by. The table below can help you decide quickly.
| ✅ Perfect for visiting | ❌ Not recommended |
|---|---|
| Want the director to perform the procedure from start to finish personally | Just want to try a one-time low-price promo deal |
| Aimed at anti-aging, contouring, and skin quality improvement | Recent skin wounds, sunburn, or rashes |
| Prefers scheduled appointments in a quiet, private consultation space | I’m unable to stick to the scheduled time and prefer to register on the spot. |
| Schedules can only be arranged on weekends or Sundays. | During pregnancy or breastfeeding |
| I hope the prices and equipment details are transparent. | If you have an important event coming up in the short term after surgery, there’s no time for a recovery period at all. |
💡 The above is just for reference. To determine whether it’s suitable for you, it’s recommended to send photos via LINE or BeautsGO for a consultation, so the clinic director can give a direct assessment.
Conclusion: Who should include Cheongdam Haesite Dermatology in their itinerary for Seoul?
If you’ve done your homework and your goal is to find a reliable clinic director for long-term anti-aging care, rather than just looking for a cheap option or following trends, HYZE at is a worthy choice to consider in Cheongdam-dong.
Its key selling points are quite clear: full treatment by a single specialist, operation on Sundays, transparent pricing, and a private consultation space. Together, these four features address exactly the concerns that many Taiwanese women have when considering cosmetic procedures in South Korea.
One final tip: It’s recommended to book an appointment at the Cheongdam-dong clinic at least 1–2 weeks in advance, especially during the popular weekend hours. Make sure you have a reservation before flying to avoid disappointment.
Recommended Reading
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📍 Recommended clinics in the same area
- Hands-on experience at Modelo Dermatology in Cheongdam-dong: My friend thought I “was just well-rested”
- In a blind test of 3 Dermatology clinics in Gangnam, only the director of RERA Dermatology in South Korea provided one-on-one service throughout the process.