After searching over 3,000 results on Naver before writing this: My honest experience at a Custom Dermatology clinic in South Korea — Director Hong provides one-on-one care throughout the process, and Sofwave treatment instantly gives you a skin-like firmness.

When searching for “커스텀피부과” on NAVER, nearly 3,000+ reviews and discussion posts pop up—I was completely stunned at that moment. Many people said things like “The specialist at this clinic takes full responsibility throughout the treatment,” “Your skin becomes almost flush against your bones right after Sofwave treatment,” and even “Lee Jong-suk went there specifically for treatment.” But others mentioned that “the clinic is too new to find easily” and “it seems to only serve South Koreans.” I spent an entire night going through all the reviews, including a real-life account where someone received 300 Sofwave treatments for just ₩2.43 million, before finally deciding to write this article. If you’re also struggling with choosing among the countless Dermatology clinics in South Korea, this article will give you a thorough overview of the specialists at Custom Dermatology in South Korea.

Where exactly is the expert dermatologist at South Korea’s Custom Dermatology? It’s within walking distance of Nonhyeon Station, right in the heart of Gangnam.

Custom Dermatology Clinic is located on the 16th floor at 527 Gangnam-daero, Seocho-gu, Seoul. It might sound high up, but the building is within walking distance from Exit 7 of Nonhyeon Station. It’s only a 5-minute taxi ride from Gangnam Station, and about 10 minutes on foot from Sinsa Station. This location sits right at the heart of Seoul’s medical aesthetics corridor: on one side lies Apgujeong’s premium shopping district, while on the other side is Sinsa’s Designer Street. You can easily go shopping right after your facial treatment without any hassle.

The clinic occupies an entire floor on the 16th floor, offering a very spacious atmosphere—unlike some clinics crammed in a corner of a shopping mall with just two or three rooms. Custom has separate areas for waiting zones, consultation rooms, treatment rooms, and recovery spaces. As soon as you enter, you’ll find a welcoming reception area with warm wooden tones paired with white walls, free from the oppressive feel of a “factory assembly line.” Also located in Gangnam, RERA Dermatology emphasizes a one-on-one service model led by its chief physician. If you prefer this in-depth consultation approach, you might want to check out both clinics.

Reference price for Custom Dermatology 2026 project: A customized pricing approach you’ll understand at a glance

First and foremost, it’s important to clarify one thing: Custom Dermatology doesn’t have a fixed price list. This isn’t because they refuse to make it public, but rather because their core philosophy is “personalization” — everyone’s facial structure, skin condition, and specific needs are unique. The treatment plan designed by the clinic director might involve just one type of device, or it could be a combination of three devices used in a specific sequence, which naturally results in different prices.

Custom Dermatology Clinic

BeautsGO 認證

📍 16th Floor, 527 Gangnam-daero, Seocho-gu, Seoul, South
Korea 🚇 Just a short walk from Exit
7 of Nonhyeon Station 🕐 Monday to Friday, 10:30~20:00

✨ Customized Anti-Aging Treatment · Sofwave · Ultherapy Prime

💰 Project price reference

Recommended Items	Reference price
Sofwave 300-Shot Treatment	Starting from ₩2,430,000
Sculptra	Please check at BeautsGO.
SKINVIVE Hyaluronic Acid Injection	Please check at BeautsGO.

📅 立即在 BeautsGO 預約檔期，查看完整項目報價

Still, from the Yeoshin platform and users’ experience posts, we can still gather some reference figures:

Compared to other clinics, BrandNew Dermatology offers fixed package prices for its Sofwave and Thermage treatments for easy comparison. However, Custom follows a different approach: you first undergo a face consultation, and after the director examines your face, they provide you with a personalized quote—you never have to wait until after the treatment to see the bill. This really puts patients at ease.

5 Major Advantages of Custom Dermatology: Features Most Frequently Mentioned by South Korean Women on Naver and Dcard

1. “The director handles everything from the initial consultation to the actual treatment himself, so you don’t have to repeat your needs multiple times.” Dr. Han Seok-hyun adopts a full-service approach, taking care of consultations, diagnoses, treatments, and follow-ups all on his own. You don’t have to explain the same thing to three different people like at a standard clinic. Achieving natural anti-aging results is the core strength of Custom Dermatology.
2. “Dermatology specialists vs. regular cosmetic doctors – the depth of diagnosis is vastly different.” In South Korea, dermatology specialists are “highly qualified physicians” who have undergone years of specialized training in dermatology and passed national exams. They are far above those who open cosmetic clinics right after graduating from medical school. Dr. Han can instantly determine whether your skin sagging is caused by fat loss or fascia relaxation.
3. “You won’t be pressured to buy anything at all — truly zero pressure.” One of the most common positive reviews on Naver is about the absence of sales pressure. The clinic director will only suggest treatment options based on your actual condition; if he thinks you don’t need it, he’ll simply say there’s no need for it.
4. “Right after the Sofwave treatment, the skin sticks tightly to the bone, and the definition of the jawline becomes visibly clearer”—a netizen shared her experience with 300 shots of Sofwave. Right away after the treatment, she noticed the sagging flesh above her Nasolabial Fold Correction flattened, and her eye corners showed signs of Lifting; the results improved even more after one month. The clinic director also revealed that he has used Sofwave under Lee Jong-suk’s guidance to reduce facial sagging.
5. “Customization isn’t just a random mix—it’s a logical combination.” The clinic director acts like an architect, determining the “sequence” and “intensity” based on your bone structure, skin thickness, and the onset of aging, rather than throwing in whatever is trendy just because it’s popular.

Dr. Han Seok-hyun’s philosophy in patient care: Why “one person taking full responsibility” matters more than “doing everything”

Dr. Han Seok-hyun is a certified Dermatology specialist who left Dehill Dermatology to found his own clinic, Custom. He chose a challenging path—avoiding the setup of branch clinics and hiring additional doctors—taking on all responsibilities himself, from patient consultations and treatments to follow-up care.

He once said something very crucial: “The person who explains things is different from the one who performs the procedure. If the initial plan changes during actual treatment, customization becomes unclear.”

This means that if it’s Dr. A who makes the assessment during the in-person consultation, Dr. B handles the procedure, and Dr. C oversees follow-up care—your “customized treatment plan” will be reinterpreted at each stage, resulting in an outcome that might differ significantly from what was initially planned. With Custom, these four perspectives remain unified under one person: the standards set during the initial consultation → the judgment used to determine the treatment plan → the practical experience in carrying out the procedure → the careful evaluation during follow-up care. To learn more about the complete process offered by Dermatology specialists, take a look at Director Choe Won of Elvia Dermatology in South Korea’s firsthand experience with Thermage.

Sofwave Actual Time Line Comparison Table: Right after treatment → 7 days → 1 month

The following information comes from real user posts on NAVER and Weibo, showing that Sofwave at this clinic has an exceptionally good reputation.

Ultherapy Prime + Thermage: An In-Depth Look at These Two High-End Lifting Solutions

Custom Dermatology offers a comprehensive range of Lifting treatments: Ultherapy Prime (focused ultrasound that targets the SMAS fascia layer) is used for “deep structural reshaping,” while Thermage FLX (unipolar radiofrequency that heats the dermal layer) helps achieve “overall firming plus wrinkle reduction.” The clinic director will decide whether to use just one treatment or a combination of the two, depending on the extent of your skin sagging.

Compared to the actual Thermage treatments offered at Cheongdam OKAY Dermatology, what sets Custom apart is that the clinic director adjusts the number of shots and energy levels based on the structure of your facial bones. It’s not a one-size-fits-all approach where everyone receives 450 shots across the entire face; instead, the treatment is tailored to where the sagging is most pronounced—perhaps fewer shots on the upper face and more on the lower face. That’s what true personalization looks like.

“You can’t tell where anything was done, but it just looks better”: Custom’s personalized aesthetic approach

Custom’s most highly regarded philosophy of aesthetics is that there’s no universal standard for Beauty. The official website states, “이제 피부는 커스텀으로 갑니다” (Now, skin care has entered the era of customization).

This isn’t just empty talk. Director Han’s approach is this: he doesn’t show you before-and-after photos online and ask, “Do you want to look like that?” Instead, he first analyzes your current skin condition, bone structure, and specific concerns, then designs a customized improvement plan tailored just for you. The result? After the treatment, your friends won’t say, “You went for cosmetic surgery,” but rather, “You look great these days.” That’s what true “customized naturalness” looks like.

Comparison Table: Expert Doctors at South Korea’s Custom Dermatology vs. Competitors in Gangnam

If you value “in-depth consultation by doctors” and “no unwanted sales pitches,” Custom is your top choice. If you want a quick solution within a clear budget, ELVIA Dermatology’s package plans are more suitable for you.

✅ Who is a good candidate for Custom Dermatology? ❌ Who should avoid it?

💡 Quick tip: The suggestions above are for reference only. To determine whether they’re suitable for you, please consult via LINE first.

PTT/Dcard reviews: Pros and cons of specialized CDU in Dermatology at South Korea’s custom clinics

What’s like the custom-designed environment at Dermatology?

Occupying an entire floor on the 16th floor, Custom Dermatology boasts a thoughtfully designed space. As soon as you enter, you’re greeted by a welcoming reception hall with warm wooden accents—far from the rushed, formulaic atmosphere of places that push you to fill out forms quickly and head straight to a treatment room; instead, it feels like stepping into a tranquil design studio.

The waiting area is equipped with Designer chairs and plush sofas, along with a tea service. What’s most impressive is the privacy of the consultation rooms—each one offers complete confidentiality. The clinic director sits next to you rather than across a desk, making the entire experience feel more like a friendly conversation than a medical visit.

The treatment rooms are equipped with top-notch facilities: advanced devices such as Ultherapy Prime, Thermage FLX, Sofwave, PicoWay, and V-Beam are all available. Each room is fitted with an intraoperative monitoring system, ensuring high levels of safety and transparency.

FAQ: 7 Most Frequently Asked Questions About Custom Dermatology in South Korea

Q1: Is Custom Dermatology a “Dermatology specialist”? What’s the difference from regular cosmetic clinics? Yes. Director Han Seok-hyun is
a “red-flag doctor” who has passed South Korea’s national examination for dermatology specialists, which sets him apart from those who open cosmetic clinics right after graduating from medical school. Specialists can provide pathological and structural diagnoses rather than simply pushing certain treatments. For more information on dermatology specialists, you can check out review articles about Elvia Dermatology in South Korea.

Q2: Do you have no experience with cosmetic treatments at all and don’t know whe
re to start? You don’t need to bring any specific treatment names. Just tell the clinic director about your “concerns” and “expectations” — such as “feeling tired-looking” or “having Pores issues for years.” The director will help you understand the root causes of your problems and suggest the most suitable solution for you.

Q3: Since the prices aren’t publicly listed, will I end up with an exorbitant bill? No. After a
face consultation to finalize the treatment plan, you’ll receive a clear quote, giving you plenty of time to consider it. With fierce competition in South Korea’s medical aesthetics industry, the customized pricing reflects the value of high-end equipment and the specialist’s full involvement throughout the procedure — you definitely won’t see the bill until after the treatment.

Q4: Is there any issue communicating in Chinese? The clin
ic has a full-time Chinese coordinator available to assist throughout your visit. You can also communicate directly in Chinese by messaging us via WeChat at WRB0826. During the in-person consultation, the clinic director will use the Chinese coordinator for translation to ensure accurate medical communication.

Q5: How long is the recovery period for Sofwave? The recove
ry time for Sofwave is typically 1–3 days, during which mild redness and warmth will subside on their own. By 1 week, it will be completely invisible that any treatment was done, while the results become most noticeable after 1 month. If your vacation is short, the doctor will likely recommend a treatment plan with a shorter recovery period.

Q6: Can I have just one treatment? Absolutely. Cus
tomization doesn’t mean you have to go with multiple combinations. If the clinic director determines that one device is sufficient to achieve your goals, he’ll recommend a single treatment instead of pushing a package just to meet sales targets.

Q7: What are the business hours? Are they open on weekends? The
y are open from 10:30 to 20:00 from Monday to Friday (with a lunch break from 13:00 to 14:00). They are open on Saturdays but for a shorter period. Closed on Sundays. It’s recommended to make a reservation in advance through BeautsGO to secure your preferred time slot.

Basic Information Form

How to Make an Appointment at Custom Dermatology in South Korea

Due to the single-physician leadership model, Dr. Han Seok-hyun’s time is extremely valuable. International patients are advised to make appointments in advance, with three options available:

• BeautsGO One-Click Booking: Search and book your consultation with the director directly on the platform — it’s incredibly convenient.
• LINE Online Consultation: Instant responses – you can first explain your needs before scheduling a time.

5 Common Mistakes to Avoid When Visiting Custom Dermatology (Learned from Real People’s Painful Experiences)

1. Don’t wait until the last minute to book: The one-doctor system means limited availability. Some people on Naver have shared that they had to wait two weeks just to get a slot, especially for popular treatments like Sofwave and Thermage. Booking in advance through BeautsGO is the safest option.
2. Don’t approach your consultation with the mindset of “I want to have XX procedure.” This clinic focuses on personalized treatment plans, and bringing a fixed idea in mind will actually limit the doctor’s ability to make an informed decision. Let the doctor first examine your face before deciding together on the best course of action.
3. Don’t expect a fixed price list: Custom doesn’t have one because every person’s treatment plan is truly unique—this isn’t about lack of transparency. You’ll receive a detailed quote after the consultation, with fair pricing.
4. Avoid saunas or alcohol during the recovery period: Stay away from hot baths and alcohol for a week after Sofwave treatment, as it can undermine its effectiveness. Some users reported that “going to a steam room the very next day caused redness that lasted for three days.”
5. Avoid last-minute cancellations: The clinic director can see only a limited number of patients per day, and last-minute cancellations affect other waiting clients. It’s recommended to give at least 24 hours’ notice, and rescheduling should also be done as early as possible.

What should you prepare for your first visit to Custom Dermatology? Pre- and post-surgery tips

Preoperative Preparation

• Prepare natural-light photos: front view, side views, and 45-degree angles—avoid using beauty filters so the doctor can see the true condition of your skin.
• Medical history inquiry: Whether taking aspirin, having a history of angioedema, and whether any other treatments have been undergone recently.
• Be specific about your goals: Clearly state things like “I want to reduce my Nasolabial Fold Correction” or “I want my jawline to appear more defined,” rather than just saying “I want to look better.”
• Avoid using acidic skincare products and exfoliants 3 days before the procedure.
• Avoid drinking alcohol and get enough sleep the day before the procedure.

Post-surgery precautions

• After Sofwave treatment: Avoid hot baths and saunas for 1 week, and refrain from applying heavy pressure to the face.
• Injectable fillers (Sculptra/Juvelook): Keep the area lightly moisturized for 3 days and avoid excessive sun exposure.
• After Botox: Avoid lying flat and do not massage the injection area for 4 hours.
• After all treatments: avoid alcohol and saunas for 1 week, and make sure to use adequate sun protection.
• Follow-up visit after 1 month: The clinic director will personally assess the results and decide if further treatment is needed.

The Real Verdict

If your goal for seeking medical beauty treatments in South Korea is “extreme affordability + popular trends among internet celebrities + no concern about long waiting lines,” then those clinics with large-scale batch treatment systems might be more suitable for you. But if what you’re looking for is to entrust your face to genuine Dermatology specialists, have the doctor spend quality time conducting a personalized consultation, avoid any form of aggressive sales tactics, and ensure a comfortable and respectful experience throughout the process—then Custom Dermatology is the treasure clinic you’ll want to return to over and over again.

Returning to the question at the beginning: After searching through over 3,000 results on NAVER, would I dare to write about it? The answer is yes. Because what makes this clinic truly special isn’t just its high-end equipment (though it certainly is), but rather the fact that Director Han Seok-hyun treats you as a person with a unique story, rather than just another number in the production line. Before you go, schedule a consultation through BeautsGO to plan a truly personalized and exquisite beauty journey for yourself.

Recommended Reading

📌 Recommended similar treatments

• Full Price List for ELVIA Dermatology in South Korea in 2026 Released
• Actual Prices for BrandNew Dermatology’s Sofwave+ Thermage in South Korea
• My Hands-On Experience with the Advanced Thermage Treatment at Cheongdam OKAY Dermatology

📍 Recommended clinics in the same area

• In a blind test of 3 Dermatology clinics in Gangnam, only Director RERA provided one-on-one service throughout the entire process.
• Secret Dermatology in South Korea: 16 Years of Expertise in Anti-Aging Treatments by Dr. Cho Yu-sang
• South Korea’s BEAUTY&YOUNG Dermatology – Layered Filler Treatment + Customized Hyaluronic Acid Injection