When it comes to seeking medical beauty treatments in Gangnam, people’s first thought is usually those large clinics where waiting lists can stretch for two or three weeks, and consultations seem to follow a rigid process. When I told a friend that I wanted to find a Dermatology clinic that truly offered one-on-one services with high privacy, he recommended PRIA 프리아의원 to me. He said it was a clinic with entirely private treatment rooms, where the director personally sees all patients, and all equipment used was genuine and original. At first, I was skeptical—could such a low-key clinic really be reliable? But once I visited, my opinion completely changed.
I. Why did I choose this PRIA Dermatology clinic, which is practically impossible to find on a map?
To be honest, PRIA Deesse Clinic is hardly known in Taiwan’s local community, and even among South Koreans, not many are aware of it. However, I noticed on Yeosin Ticket that it had an impressive rating of 9.6, with all reviews praising the “extremely attentive management,” “no unnecessary recommendations for treatments,” and “transparent pricing.” These three points really caught my attention.
I had visited a chain Dermatology clinic before. Within less than five minutes of my consultation, they started selling packages, suggesting that I needed treatments here and supplements there, which really made me feel very anxious. This time, I really wanted to find a clinic where consultations weren’t based on performance targets. The concepts of “genuine products and accurate dosages” and “1-person private treatment rooms” promoted by PRIA were enough to convince me to give it a try.
II. Where exactly is PRIA Clinic located? It’s just a 5-minute walk from Gangnam Station.
The location of PRIA is both easy to find and difficult to locate at the same time – it is hidden in an office building near Exit 11 of Gangnam Station. There is no exaggerated signboard; it is simply Room 13 of Unnam Building. It takes about 5 minutes to walk from Exit 2 of Gangnam Station on Line 2, and the bustling Gangnam-daero is right nearby.
On the first floor of the building, there is a café. After taking the elevator to the 13th floor, you will come across a very unassuming entrance. Once you push the door open, you enter another world – a place free from any noise, completely tranquil, just like stepping into the SPA area of a luxury hotel.
III. What are the popular treatments offered by PRIA? From HIFU to hyaluronic acid injections, they have it all.
Although PRIA Clinic has only one director, its equipment is on par with that of large chain clinics. According to the information on their official website and actual consultations, the main services offered by this clinic include:
- The Ulthrea HIFU – the favorite anti-aging device among Korean women, particularly effective in reducing the appearance of double chin lines and loose cheeks.
- Thermage – This technology falls under the category of radiofrequency skin tightening treatments and is ideal for those seeking to achieve a “firm and toned face” effect.
- Onda Microwave Lifting – Specifically designed for Double Chin and localized fat accumulation, the results are natural and not overly exaggerated.
- Titanium Lifting – South Korea’s latest and highly popular anti-aging solution, featuring painlessness and no recovery period required
- Sofwave Ultrasound Lifting – A new generation of ultrasound technology, ideal for preventing the early signs of aging
- PicoSure Pico Laser – Specifically designed for treating freckles, acne scars, and uneven skin tone.
- Rejuran – The hyaluronic acid injection favorite of South Koreans; the skin truly appears to have a “glow” after the treatment.
- Juvelook Polylactic Acid – Collagen-based filling material, offering more lasting and natural results than conventional Filler.
From lifting to anti-aging treatments to skin management, they seemingly cover all possible needs. The director stated that all their equipment is genuine and officially certified by the manufacturers – something that is actually not taken for granted in South Korea’s medical aesthetics market. Some clinics opt to use compatible devices or third-party consumables in order to reduce costs.
IV. Director Huang Zhengyuan personally conducts consultations: A top-tier privacy experience with one consultation room per patient
The most prominent features of PRIA are “direct consultations by the director himself + all private treatment rooms”. Director Hwang Jeong-won personally handles everything, from consultations and design plans to the actual procedures. There are no consultants acting as intermediaries, nor nurses doing the work on his behalf. This is completely different from how things are handled in large hospitals, where usually three or four people are involved in each process.
During the consultation process, the director carefully confirmed my skin type and the areas I wanted to improve in Korean. Although there was a slight language barrier, the director’s approach really put me at ease. He didn’t rush me into making a decision or say things like “You’ll regret not doing this.” Instead, he objectively analyzed which treatments would be suitable for me and which ones were unnecessary.
The consultation room is private; once the door is closed, you and the director are completely alone, providing a high level of privacy. This is especially beneficial for those who are more shy, as there’s no need to worry about someone next door hearing you discuss your facial concerns.
V. What is the environment like at PRIA Clinic? Let’s take a look through pictures and text.
The first impression upon entering PRIA is one of cleanliness, tranquility, and quality. Instead of the harsh, glaring white light commonly found in medical beauty clinics, the space features warm-colored indirect lighting, paired with wooden floors and soft furnishings in earthy tones, creating an atmosphere that resembles that of a high-end skincare studio.
The waiting area is small but comfortable, offering tea and light snacks. Although it doesn’t have the luxurious lounge facilities found in large chain clinics, this intimate and cozy space actually creates a more relaxing atmosphere. Most importantly, the entire clinic is extremely quiet – you won’t hear the humming of any equipment or conversations from neighboring rooms.
The only minor drawback is that the clinic does not have its own parking lot; if you come by car, you will need to park in a nearby paid parking lot. However, if you take the subway, it’s completely no problem – just exit at Exit 11 of Gangnam Station and walk straight ahead to reach the clinic.
VI. Basic Information on PRIA Clinic
| Project | For more details |
|---|---|
| 📍 Clinic Name | PRIA Clinic |
| 📌 Address | 13th Floor, Unam Building, 349 Gangnam-daero, Seocho-gu, Seoul (Seocho-dong) |
| 🚇 Transportation | Exit 11 of Gangnam Station (강남역), Route 2; it takes approximately 5 minutes to walk (about 480 meters). |
| 🕐 Business Hours | Monday to Friday: 10:30 AM to 8:30 PM; Saturday: 10:00 AM to 5:00 PM (Closed on Sundays and public holidays). |
| 🚗 Parking | There is no on-site parking lot, so it is recommended to take the subway. If you drive, you can park in the nearby paid parking lots. |
| 💬 How to Make an Appointment | Consult via LINE / Send an email via Gmail / Make a reservation with just one click through BeautsGO |
VII. How to Make an Appointment at Gangnam PRIA Dermatology: LINE, Gmail, or BeautsGO
Are you ready? Click the button below and book your appointment now.
VIII. FAQ on Common Issues at Gangnam PRIA Dermatology
Q1: PRIA Clinic only has one director. Is it difficult to get a appointment? Since it is a private clinic, it is recommended
to book at least one week in advance. Weekends, especially on Saturdays, are particularly popular, so it is advisable to schedule your appointment two weeks in advance. However, the advantage is that you will be the only patient during each visit, so there will be no waiting time.
Q2: Is the price of PRIA expensive? How does it compare with other Dermatology clinics in Gangnam? PRIA is positioned as a mid-to-h
igh-end private clinic, so its prices are slightly higher than those of chain stores. However, considering the service quality – including personal consultations by the director and one-on-one treatment in private rooms – the cost-performance ratio is actually quite high. The cost of a full-face treatment using HIFU starts at around ₩1.59 million, which is similar to the prices offered by other comparable clinics in Gangnam.
Q3: Does the director speak Chinese? Are translation services available?
The director mainly communicates in Korean, but he has a basic understanding of English. It is recommended to bring your own translation app (such as Papago) or invite a friend who speaks Korean to accompany you. You can also use LINE to confirm your needs through text translation before making an appointment.
Q4: What treatments are suitable for PRIA? Are there any recommended combinations? If it’s your first tim
e coming to South Korea for cosmetic procedures, we recommend the “HIFU + Rejuran hyaluronic acid injection” combination – HIFU helps with deep-tissue lifting, while Rejuran improves the appearance of the upper layer of the skin; together, these treatments achieve the most noticeable results. If your budget is limited, you can start with Rejuran first.
Q5: Would it be embarrassing for one person to go to PRIA alone? Not at all! Th
e entire design of PRIA’s private clinics is aimed at ensuring that customers coming alone feel comfortable. You will only interact with the director and the receptionist; you won’t encounter other patients, and there’s no need to worry about sitting face-to-face with strangers in the waiting area.
Q6: Can I use a credit card? Do I need to pay in cash? SWO
MAN accepts credit card payments (VISA/Mastercard) as well as local South Korean bank transfers. It is recommended to bring a credit card that charges no fees for overseas transactions, or exchange some South Korean won before traveling in case of need.
Q7: What makes PRIA different from other single-practitioner clinics in Gangnam, such as ECLAT DE CHEONGDAM? The biggest difference lies
in the comprehensiveness of the equipment. PRIA is equipped with multiple original brand devices, including HIFU, Thermage, Onda, and Sofwave – essentially combining the personal attention of a single-practitioner clinic with the advanced facilities of a large hospital. Moreover, the clinic’s director, Huang Zhengyuan, places great emphasis on “only performing necessary treatments” and avoids excessive procedures.