To be honest, among the friends of mine who have gone to South Korea for cosmetic procedures, eight out of ten only know about Gangnam in Seoul.
But this time, I did some research and found that Busan, South Korea’s second-largest city, actually has a clinic of the same brand as Gangnam’s – Barog. It’s the same brand with the same treatment standards, but the costs in Busan are much more affordable. Moreover, visitors can take advantage of the opportunity to tour the city at the same time, making the overall value extremely high.
Instead of providing a detailed account of my experiences, I will directly summarize my complete experiences using both barogs and share them with you for your reference in making decisions.
I. For the same brand, barog – what exactly are the differences between Gangnam and Seomyeon in Busan?
Let me first explain the brand Barog to you all.
In South Korea, barog represents a “transparent and affordable” approach that is very popular among young people. Their main offerings include a comprehensive range of services at transparent prices, with no excessive sales tactics. Their strengths lie in Filler injections, Juvenile Injection Therapy, HIFU, and the Juvelook series; they have branches in both Gangnam and Busan.
Common features of both barogs:
- ✅ Complete range of equipment (including HIFU, Thermage, Juvelook, etc.)
- ✅ Prices are clearly displayed, and no excessive sales pitches are made on-site.
- ✅ All Chinese-speaking services are available (Gangnam offers 24/7 service; for Seomyeon in Busan, advance reservation is required).
- ✅ The prices in the Gangnam store are the same as those in Korea (Certified by BeautsGO)
The main differences between the two companies lie in the city they are located in, the target audience they serve, and the way their services are packaged and offered. For more details, please read on.
II. Barog Gangnam Store: Direct subway access, the most comprehensive range of services, and a gathering place for young people in Gangnam

The address of the Barog Gangnam store is 2nd to 3rd floors of Yuxin Building, No. 410 Gangnam-daero, Gangnam District, Seoul.
Super convenient transportation: Exit No. 11 of Gangnam Station on Line 2 of the subway, and you’ll see Starbucks right in front of you. Turn right and walk for 3 minutes to arrive. There’s no need to search for directions or carry luggage at all; it’s located in that perfect spot where you can simply enter while on your way somewhere else.
Opening hours:
- Monday and Friday: 11:00 – 21:00
- Tuesday, Wednesday, Thursday: 11:00 – 20:00
- Saturday, Sunday: 10:00 – 16:00
The Gangnam branch offers the most comprehensive range of equipment within the barog system, including the Teenage Needle, Juvelook, Thermage, and HIFU. Its medical team also possesses extensive experience. If your itinerary primarily focuses on Gangnam, it is most convenient to complete the entire treatment course at this branch.
III. Popular treatments at the Barog Gangnam branch: Which option offers the best value for money – Filler, Juvederm injections, or HIFU?

The combination of services that I highly recommend at the Gangnam store is:
Injection fillers:
- Ellansé injections – long-lasting results with a natural look; many of my friends who have undergone this treatment have seen noticeable improvements in the definition of their facial contours.
- Each series of Juvelook offers targeted treatments for acne scars, Pores, and anti-aging effects.
- Filler (such as Evian, Restylane, Juvederm) – can be adjusted according to individual needs, ensuring no excessive filling.
Anti-aging and Lifting Products:
- Thermage (official US version) – The Gangnam store is the largest Thermage treatment center within the Barog network.
- HIFU (Korean version of Shurink) – Affordable one-time experience at Gangnam store
- Oligio Thermage, ONDA, InMode – all of them are available.
I really appreciate the transparency of prices. Before going, one can already check the reference prices of the services offered at the Gangnam store on BeautsGO, so one won’t be surprised by any “astonishing prices” on-site.
IV. Barog, Seomyeon, Busan: A combination that offers beach vacations with convenient access to medical beauty treatments – the best value for money.

If you ask me, “Is it reliable to go to Busan for vacation and take advantage of medical beauty treatments at the same time?”
My answer is: It’s very reliable, and the experience was even better than I expected.
Barog, located at 92nd and 3rd floors of 691 Jungang-daero, Busan, is situated in the Seomyeon area of Busan’s downtown. It is easily accessible by walking from the Seomyeon station on either Line 1 or Line 2 of the subway. This place boasts Busan’s most vibrant shopping district, where department stores, restaurants, and cafes are all gathered in one area.
The Barog clinic located in Seomyeon, Busan, has an excellent environment. Spread over the 9th and 3rd floors, it offers more spacious premises than the Gangnam branch. From the windows, one can enjoy views of Busan. After receiving treatment, it’s very convenient to go shopping or enjoy barbecue in Seomyeon.
Opening hours:
- Monday to Friday: 10:00 – 20:00 (Lunch break: 13:00 – 14:00)
- Saturday: 10:00 – 16:00
- Sunday: No surgeries scheduled
⚠️ Important notice: For Chinese-language services at the Busan Seomyeon branch, it is necessary to make a prior reservation. It is recommended to indicate your need for Chinese-language services when booking through BeautsGO, and the clinic will arrange corresponding assistance for you.
V. Popular treatments in Seomyeon, Busan: Korean-style HIFU and high-value Filler combinations

The project for the Busan Seomyeon store is basically the same as that for the Gangnam store, but there are several key differences:
The most popular project in Seomyeon, Busan:
- The Korean version of the HIFU device, Shurink from BeautsGO – the recommended price starts from ₩15,000, offering an excellent cost-performance ratio.
- Filler injections – charged by area; the same material is used in Gangnam.
- The Juvelook series of products – all developed by the same medical team in Gangnam according to uniform training standards.
I had the Shurink HIFU treatment at the Seomyeon branch of Busan. The doctor also adjusted the treatment area according to the contours of my face, rather than using a fixed procedure. The effect on tightening the lower jaw line was similar to that of the treatment at the Gangnam branch, but the cost was much lower.
VI. Gangnam vs Seomyeon of Busan: A comparative review of actual test results for the Barog dual-city setup


Based on the feedback from both myself and my friends, I have compiled an objective comparison:
| Comparative dimensions | Barog Gangnam Store | Seomyeon, west of Busan |
|---|---|---|
| City of residence | Gangnam, Seoul | Seomyeon, Busan |
| Subway transportation | Exit 11 of Gangnam Station, in 3 minutes | It is within walking distance from Seomyeon Station. |
| Degree of equipment completeness | The most comprehensive range: Thermage, HIFU, and Barungyn needles are all available. | Well-equipped, meeting the same standards as Gangnam. |
| Price transparency | Same price in China and South Korea (Certified by BeautsGO) | The project is transparent, and details can be checked on BeautsGO. |
| Chinese-language services | 24/7 Chinese-language support | Please make an appointment in advance. |
| Suitable for the itinerary | A pure medical beauty trip or a shopping tour in Gangnam | Medical beauty treatment + Busan beach vacation package |
| Suitable for | First trip to Korea, in-depth tour of Gangnam, and a combination of multiple activities | Busan tourists seeking high cost-performance ratios: visiting South Korea for the second time |
| Book your appointment with BeautsGO. | Support: Sino-Korean price certification system | Support is available; the project prices can be checked. |
My conclusion:
- If your trip to South Korea focuses mainly on Seoul’s Gangnam area, it is most convenient and convenient to visit the local store there, as it is equipped with the most complete facilities.
- If you plan to visit Busan and take the opportunity to undergo some cosmetic procedures, the Barog clinic in Seomyeon, Busan offers excellent value for money. Moreover, the Seomyeon shopping area is perfect for a stroll after your treatment – you can enjoy some barbecue while enjoying the sea view.
VII. Basic Information about Gangnam Barog Dermatology
| Project | Details |
|---|---|
| 📍 Clinic Name | Gangnam Branch of Barog Clinic |
| 📌 Address | 2nd to 3rd floors, Yuxin Building, No. 410 Gangnam-daero, Gangnam District, Seoul |
| 🚇 Transportation | Exit 11 of Gangnam Station on Line 2 of the subway, 3 minutes’ walk away |
| 🕐 Business hours | Monday and Friday: 11:00–21:00 / Tuesday, Wednesday, and Thursday: 11:00–20:00 / Saturday and Sunday: 10:00–16:00 |
| 🚗 Parking | There are cooperative parking lots in the vicinity; it is recommended to take the subway directly. |
| 💬 How to make an appointment | Consult via LINE, send an email via Gmail, or make a reservation with just one click through BeautsGO. |
VIII. Basic Information about the Busan Barog Seomyeon Store
| Project | Details |
|---|---|
| 📍 Clinic Name | Barog Clinic, Busan Seomyeon |
| 📌 Address | 92nd and 3rd floors, No. 691 Jungang-daero, Busan Town Area, Busan |
| 🚇 Transportation | The Seomyeon stations of Subway Lines 1 and 2 are within walking distance. |
| 🕐 Business hours | Monday to Friday: 10:00–20:00 (lunch break: 13:00–14:00) / Saturday: 10:00–16:00 |
| 🚗 Parking | There are public parking lots in the vicinity; it is recommended to take the subway directly. |
| 💬 How to make an appointment | Consult via LINE, send an email via Gmail, or make a reservation with just one click through BeautsGO. |
IX. Appointment and Registration Methods at Gangnam & Seomyeon Barog Dermatology – LINE / Gmail / BeautsGO
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