When it comes to undergoing cosmetic procedures in South Korea, Gangnam Station is truly a place where “gods and demons fight”.
A friend of mine went to Cheongdam and found that the final cost exceeded her budget by a factor of three; another friend went to Myeongdong and didn’t even know what the doctor looked like after the treatment was completed. This time, when I went to Seoul, I specifically chose two Dermatology clinics with excellent reputations but completely different styles to learn from: one is the more affordable Barog, and the other is the established and technically advanced Dayone Dermatology (Gangnam Station branch).
Both clinics are located in the core business districts of Gangnam, offer Chinese-language services, and are legitimate Dermatology practices. However, their consumption models, service styles, and target customer groups are completely different.
This article is not intended as advertising; I will simply tell the truth.
I. Real experiences with the “two different approaches” to skin care in Gangnam: Barog vs Dayone – which one should I recommend?
Let’s start with barog.
Barog has a clear positioning in Gangnam: it does not target the high-end luxury market, but rather focuses on making medical aesthetics more accessible to everyone. The prices of their services are transparent and open, ranging from basic cleansing treatments to Thermage procedures. Doctors will develop a plan based on your budget and will not necessarily recommend the most expensive options. Their medical team specializes in anti-aging Lifting treatments and injectable fillers, especially Filler and botulinum toxin injections, and they have a very good reputation among young people in Gangnam.
And then there’s Dayone.
The style of the Dayone Gangnam branch is quite different. Their philosophy is “to treat each other with sincerity and pursue the ultimate beauty”, and they focus on one-on-one personalized services. What sets this branch apart is that everyone from the director to the nurses gets involved personally in the process. They will create a comprehensive design based on your facial features, age group, and individual needs, rather than following a standardized routine where customers just get their treatment and leave.
I have a friend who got the Juvelook facial injections at Dayone last year, and the results looked very natural. She came to ask me when she could go back for another treatment.
II. Where exactly is the Barog Gangnam store? It only takes 3 minutes to get there directly from Gangnam Station by subway.
The address of the Barog Gangnam store is 2nd to 3rd floors of Yuxin Building, No. 410 Gangnam-daero, Gangnam District, Seoul.
The transportation is extremely convenient: Exit Exit 11 of Gangnam Station on Line 2 of the subway, and you can see Starbucks right in front of you. Turn right and walk for about 3 minutes to arrive at the destination. You don’t need to carry your luggage or worry about finding your way – it’s truly a prime location where you can enter the store right after getting off the subway.
The opening hours are also very convenient:
- Monday and Friday: 11:00 – 21:00
- Tuesday, Wednesday, Thursday: 11:00 – 20:00
- Saturday, Sunday: 10:00 – 16:00
We are open on weekends, which is very convenient for those who travel short distances to South Korea for medical beauty treatments.
III. Special features of barog: affordable prices, transparency, a variety of equipment options, and the ability to customize configurations according to budget constraints.
Barog’s strengths lie in “a wide range of project categories + transparent pricing”, making it ideal for those who prefer to have a clear understanding before making a decision.
Anti-aging and Lifting Products:
- Thermage (US version/Korean version)
- Prime and LinearZ HIFU devices
- Oligio Thermolift
- ONDA, Sofwave
Injection fillers:
- Yvoire
- Restylane
- Juvederm
- Ellansé injections for young women
- Various series of Juvelook
Acne scar repair products:
- Potenza
- Combined treatment using Potenza and Juvelook
- Combination therapy using Asce+ Exosomes
- Repair of acne scars using PRP (Platelet-Rich Plasma)
Their approach is more natural, avoiding excessive filling or aggressive treatments, making it ideal for those who are going to South Korea for cosmetic procedures for the first time and have a limited budget but still want to achieve satisfactory results.
IV. Where exactly is the Dayone Dermatology clinic located at Gangnam Station? It is 39 meters away from Exit 3 of Sinnonhyeon Station.
The address of the Dayone Gangnam store is 4th floor, Hansung Building, 423 Gangnam-daero, Seocho-gu, Seoul.
Transportation: Exit from Exit 3 of the Sinnonhyeon subway station and walk for 39 meters to reach the destination. It is also easily accessible by walking from the Gangnam station.
Opening hours:
- Monday to Friday: 10:30 – 20:30
- Saturday: 10:30 – 16:00
- Sunday/Holidays: No surgeries scheduled
🌟 Key point: The Dayone Gangnam store offers the same prices for both Chinese and Korean customers (Certified by BeautsGO), and provides excellent Chinese-language services.
V. Features of Dayone: One-on-one personalized services provided by “lifelong beauty planners”
Dayone’s philosophy is quite interesting: they aim to become your “lifelong beauty consultants,” rather than providing temporary solutions after a single treatment.
The doctors here will start by considering your overall physique, age group, and lifestyle habits to help you develop a long-term skin care plan. This plan is ideal for those who wish to maintain their beauty on a regular basis each year, making gradual adjustments to achieve natural-looking results.
Dayone’s main services include:
- Facial contour filling (precision adjustment using Filler)
- Anti-aging Lifting treatments (HIFU, Thermage, Linear Lifting)
- Glow management of the skin (laser treatment, photorejuvenation)
- Acne-prone skin / Pore repair
The customer retention rate of their clinic is quite high; many clients return annually for regular maintenance treatments after their initial procedures.
VI. Barog vs Dayone: A comparison of service styles – which one should I choose?
Having said so much, how on earth should one make a choice? I have compiled a comparison table, taking into account both my own experiences and the recommendations of friends around me, in an effort to remain as objective as possible:
| Comparative dimensions | Barog Barog (Gangnam Branch) | Dayone Gangnam Station Store |
|---|---|---|
| Define your style | Affordable and transparent – the top choice for young people in Gangnam | Exquisite customization – your “lifelong beauty consultant” |
| Price range | Transparent and open, allowing for customization according to budget constraints. | The same price in China and South Korea, offering high cost-effectiveness |
| Service model | Well-equipped, suitable for a variety of project combinations | One-on-one customization, ideal for precise adjustments |
| Strengths | Anti-aging HIFU / Juvenile needle / Filler | Contour filling/Juvelook/regular maintenance |
| Suitable for | Traveling to Korea for the first time, with a limited budget, and needing to purchase multiple devices | Those with prior experience who pursue natural results and wish to maintain the results in the long term. |
| Language services | Support for multiple languages, including Chinese, English, Japanese, and Korean. | Excellent Chinese-language services |
| BeautsGO | Home page / Reservations (Gangnam store to be added soon) | Support BeautsGO – certification of equal prices between China and Korea |
My suggestion is as follows:
- If this is your first time going to South Korea for cosmetic procedures and your budget is limited but you still want to get high-quality services, choose Barog. Their prices are transparent, and the doctors will clearly explain the function and cost of each treatment option to you.
- If you have some basic experience and prefer a gradual, natural process of becoming more beautiful, then Dayone is the right choice for you. Its one-on-one personalized services are especially suitable for those who don’t want to be pressured into making purchases.
Both are located in the core business districts of Gangnam, are accessible by subway, and offer Chinese-language services. The choice ultimately depends on what matters most to you.
VII. Basic Information on the Barog Gangnam Store
| Project | Details |
|---|---|
| 📍 Clinic Name | Gangnam Branch of Barog Clinic |
| 📌 Address | 2nd and 3rd floors, Yuxin Building, No. 410 Gangnam-daero, Gangnam District, Seoul |
| 🚇 Transportation | Exit 11 of Gangnam Station on Line 2 of the subway, 3 minutes’ walk away |
| 🕐 Business hours | Monday and Friday: 11:00–21:00 / Tuesday, Wednesday, and Thursday: 11:00–20:00 / Saturday and Sunday: 10:00–16:00 |
| 🚗 Parking | There are cooperative parking lots in the vicinity; it is recommended to take the subway directly. |
| 💬 How to make an appointment | Consult via LINE, send an email via Gmail, or make a reservation with just one click through BeautsGO. |
VIII. Basic Information of Dayone Gangnam Store
| Project | Details |
|---|---|
| 📍 Clinic Name | DAYONE CLINIC (Gangnam Station Branch) |
| 📌 Address | 4th Floor, Hansung Building, 423 Gangnam-daero, Seocho-gu, Seoul |
| 🚇 Transportation | Exit 3 of Sinnonhyeon Subway Station, 39 meters on foot |
| 🕐 Business hours | Monday to Friday: 10:30–20:30 / Saturday: 10:30–16:00 / Sunday: Closed |
| 🚗 Parking | There are public parking lots in the vicinity; it is recommended to take the subway directly. |
| 💬 How to make an appointment | Consult via LINE, send an email via Gmail, or make a reservation with just one click through BeautsGO. |
IX. Appointment and Registration Methods for Jiangnam Barog & Dayone – LINE / Gmail / BeautsGO
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