Last month, when I mentioned to a friend that I wanted to start some skin hydration and maintenance treatments, she immediately recommended a Dermatology clinic called PRIDQ in Myeongdong. Her reason was simple: “They don’t keep pushing you to buy additional products, and they take their consultations very seriously. My skin really improved after going there.” I went there with some skepticism, but the results were surprisingly good. Today, I’d like to share my entire experience with you all.
1. How come there is a Dermatology clinic in the Myeongdong shopping district that doesn’t engage in any sales pitches? First impressions about PRIDQ Clinic.
The Fridic Clinic is located on the 8th floor of the Heesung Namsan Building, right across Exit 4 of Myeongdong Station. Its location is truly extremely convenient. Myeongdong is already a popular tourist area, and many Dermatology clinics target tourists for their business, but PRIDQ offers a completely different experience. The staff at the front desk are calm and professional; they don’t rush to recommend treatment packages as soon as you enter. Instead, they first ask what issues you are experiencing today and then guide you to the waiting area to sit down.
The brand philosophy of PRIDQ is “Pretty + Unique”, which means that it does not pursue a one-size-fits-all concept of “beauty”, but instead develops personalized skincare plans tailored to each individual’s skin condition. The director, Kim Hye-won, graduated from the School of Medicine at Korea University, holds a license in family medicine, and is also a full member of the Korean Family Medicine Association, boasting extensive clinical experience.
II. The signature treatment offered by Dermatology at PRIDQ in South Korea: What exactly does “three-layer full-thickness skin improvement” mean?
One of the projects at PRIDQ that attracted me the most is called MassBomm Skin Booster. This is a signature treatment developed by Director Kim Hye-won herself, and it is quite different from the regular hyaluronic acid injections or Filler treatments available on the market.
Ordinary Skin Boosters only act on the epidermis, and their effects last for a short time. Many people find that their skin returns to its original state after about a month. However, SWOMAN uses a three-layer injection approach:
- Deep layer (deep dermis): By injecting Skinvive, a “moisture reservoir” is established in the deepest layers of the skin, continuously delivering moisture to the upper layers.
- Middle layer (midder dermis): Injection of regenerative substances such as Rejuran (PDRN), JUVELOOK, and Asce+ Exosomes to stimulate Collagen repair
- Surface layer (outer layer of the skin): Injecting Skin Botox helps to firmly fix these ingredients in place, thereby extending the duration of their effects.
The director said that the effects of this treatment last for approximately 6 months per session, which is twice as long as the effect of regular hyaluronic acid injections. For those who don’t want to make frequent visits, this argument is indeed very appealing. When I asked if I needed to undergo the full treatment every time during the consultation, she replied, “We’ll first assess the condition of your skin. Sometimes, after replenishing the middle layers, just treating the surface layer will be enough in the next session – there’s no need to do the full package every time.” This approach put me at ease, as it seemed that they weren’t just trying to push extra treatments on me for profit.
III. South Korea’s PRIDQ Dermatology: What are the differences in outcomes when using HIFU and Thermage FLX together?
In addition to Hyaluronic Acid Therapy, another well-known product offered by PRIDQ is the “Gravity Package” – which combines the HIFU device Ulsera with the Thermage FLX system; this combination is also referred to in the industry as “Ulthermage”.
The working principles of these two projects are complementary to each other.
- Ulsera (HIFU): High-intensity focused ultrasound acts on the SMAS fascia layer, “tightening” it from within, resulting in significant effects in reducing sagging and reshaping the face.
- Thermage FLX: Radiofrequency energy acts on the dermis, “tightening” the outer layers of the skin and thus helping to improve skin elasticity, reduce fine lines, and tighten Pores.
When performed together, these two methods work simultaneously both internally and externally, resulting in a more comprehensive lifting effect and a longer-lasting result. Director Kim Hye-won emphasizes that the energy settings for these two procedures should be determined based on an individual’s facial fat thickness and skin elasticity – not everyone is suitable for the same parameters. This is also one of the reasons why her clinic conducts detailed pre-treatment consultations for all patients.
In terms of costs, both HIFU and Thermage treatments in South Korea are quite expensive. Generally, the cost for a full-face HIFU treatment starts from around ₩650,000, while the cost for a full-face Thermage FLX treatment starts from around ₩1,200,000. However, combined packages usually come with discounts, so it is recommended to consult on-site for specific details.
IV. Director Kim Hye-won’s consultation approach: Why are local patients willing to return to her for treatment?
On the day of the consultation, Director Kim Hye-won’s first thing upon entering the examination room wasn’t to use any equipment to scan my face; instead, she asked me directly, “What do you think is the main issue with your skin? How has your sleep and diet been recently?” Normally, in a Dermatology clinic, the process would start with a scan, but she chose to understand my lifestyle habits first. This approach struck me as very sincere.
Later, she conducted tests on my skin’s moisture levels and elasticity and found that my problem wasn’t lack of hydration, but rather damaged skin barriers—too many functional skincare products had been used in succession, which had actually made my skin more sensitive. She advised me not to undergo hyaluronic acid treatments immediately, but to first restore my skin’s barriers before considering any further treatments. Such a suggestion to “wait first” is actually quite rare in Dermatology, but it really impressed me greatly and increased my trust in this clinic.
Additionally, PRIDQ offers a quite unique service called “painless treatment” – which utilizes sedation and pain management techniques to ensure that patients experiencing high-intensity procedures such as HIFU or Thermage feel more comfortable throughout the process. If you are particularly sensitive to pain or have had negative experiences with similar treatments in the past, please inform the director in advance, and she will adjust the treatment plan according to your tolerance levels.
V. Actual photos of the environment at South Korea’s PRIDQ Dermatology clinic: The quiet treatment room located on the 8th floor of Myeongdong
Many people think of Myeongdong as a place that is crowded and full of people, but the space on the 8th floor where PRIDQ is located is surprisingly quiet. Upon stepping out of the elevator and entering the clinic, the waiting area is designed in a simple and modern style with good natural lighting, eliminating the oppressive feel commonly associated with hospitals. Each treatment room is private, ensuring complete confidentiality for patients.
Overall, the style of this clinic aligns perfectly with the director’s philosophy – no unnecessary frills, but a focus on the quality of medical treatment itself. If you prefer those Instagram-famous clinics with their stylish designs, this place might not be for you; however, if you value the quality of in-person consultations and the effectiveness of the treatments offered, 프리디크의원 is definitely worth giving a try.
VI. Basic Information on South Korea’s PRIDQ Dermatology & How to Get There
| Project | Details |
|---|---|
| 📍 Name of the clinic | Dr. Priddq’s Clinic (PRIDQ Clinic) |
| 📌 Address | 8th Floor, Heesung Namsan Building, 120 Toegye-ro, Jung-gu, Seoul (1-2 Namsan-dong 1-gil) |
| 🚇 Transportation | Exit 4 of Myeongdong Station on Line 4 of the subway; the building directly opposite it, about a 1-minute walk away. |
| 🕐 Business hours | Monday to Friday: 10:00–20:00 / Saturday and Sunday: 10:00–17:00 (including weekend daytime consultations) |
| 🚗 Parking | It is recommended to use public transportation, as parking in the Myeongdong area can be quite inconvenient. |
| 💬 How to make an appointment | Consult via LINE, send an email via Gmail, or make a reservation with just one click through BeautsGO. |
After the service is completed, if you would like to learn more about the costs or arrange for a colleague to assist with the translation, you can contact us through any of the methods provided below. I will help you arrange everything accordingly.
VII. How to make an appointment with the Dermatology department at PRIDQ in South Korea? There are three ways: LINE, Gmail, or BeautsGO.
Don’t know how to make an appointment with a Dermatology clinic in South Korea? It’s actually very simple – you can choose one of the following three methods. For friends from Taiwan, Hong Kong, or Malaysia, we recommend using LINE for inquiries, as responses are usually quite prompt. Friends from the Chinese mainland can use Gmail or simply complete the reservation process directly on BeautsGO, where full support in Chinese is available throughout the entire process.