On the day I went shopping at Hongdae, I took the opportunity to get a skin consultation nearby. To be honest, I just wanted to experience the atmosphere of dermatology clinics in the Hongdae area, but after entering S Reborn Clinic, I immediately scheduled a consultation with Director Kim Do-wei. This article records my entire experience, hoping it can be helpful to anyone considering visiting a dermatology clinic in Hongdae.
1. While shopping in Hongdae, I entered S Reborn Clinic and then scheduled a consultation with Director Kim Do-wei.
I had been looking for a dermatology clinic in the Jiangnan area, thinking it was necessary to go there for a proper consultation. But a friend told me that there are several great clinics in Hongdae as well, especially S Reborn. They said that Director Kim Do-wei personally attends to each patient and doesn’t just send you away quickly. Since I was already in Hongdae, I thought I might as well check it out.
As soon as I entered, I realized the environment was much better than I expected. It wasn’t some overly fancy decoration; instead, it was clean and tastefully designed with a beige color scheme. The reception area was neat, and the sofas in the waiting room were very comfortable. There aren’t many clinics in Hongdae that have this kind of atmosphere.
2. Where is S Reborn in Hongdae? It’s just a 2-minute walk from the Hongdae Entrance Station.
The location is very easy to find. Take the subway to the Hongdae Entrance Station, exit from Exit 8 or 9, and walk forward for about two to three minutes. The address is 162 Yanghwa-ro, Mapo-gu, 8th floor, inside a building called “Good People’s Building.”
Take the elevator up directly to the clinic; the lower floors are part of the Hongdae shopping district. If you don’t want to go back right after your treatment, you can easily go shopping or eat somewhere below. It’s extremely convenient for scheduling your activities. They also have a parking lot behind the building, and parking is free during the time you’re at the clinic—this is very convenient for those who drive.
3. What is S Reborn’s Rejuran Black Box? It’s the treatment that Director Kim Do-wei specializes in.
Before the consultation, I did some research and learned that Director Kim Do-wei is particularly famous for the Rejuran Black Box treatment in Hongdae. I had heard about it before but hadn’t explored it in detail.
Simply put, the Rejuran Black Box isn’t a quick-fix treatment; rather, it’s a restorative treatment that helps to improve the skin’s foundation. Its main ingredient is high-concentration PN (polynucleotides), and its primary function is to…
- Reverses damaged skin cells and promotes the regeneration of collagen and elastin.
- Provides deep hydration, enhances the skin barrier, and fundamentally makes the skin more delicate.
- Reduces fine lines and boosts skin luminosity—a healthy, natural glow, not the result of pseudo-edema.
- Perfect for the sensitive recovery period after procedures, it helps rebuild the skin’s barrier.
During the consultation, Dr. Kim said he wouldn’t recommend the same treatment for everyone. He would first assess the current condition of your skin before deciding—some people need anti-aging treatments, while others simply lack hydration and need repair. I really appreciate this approach of not sticking to a one-size-fits-all routine.
IV. Sisley’s Ulthera device is used at Dr. Kim’s certified clinic—as part of his anti-aging treatment plan.
Another thing that impressed me was seeing the official certification plaque for the Ulthera device at the clinic.
I think the importance of Ulthera devices is growing nowadays. There are many counterfeit versions on the market, such as “US versions” or “parallel-imported versions,” but few clinics actually have official Ulthera certifications. The plaque displayed at Sisley’s clinic indicates official authenticity, meaning they use genuine equipment approved by the manufacturer, not discounted “imitations”.
Dr. Kim’s treatment is called “Signature Lifting.” His philosophy is that no two people’s faces are identical, so why use the same procedure for everyone? Instead, he designs a personalized treatment plan based on your face shape, degree of sagging, and age, rather than adopting a one-size-fits-all approach.
And I think one of his key points is absolutely correct: “Anti-aging is not just about tightening the skin; it’s about restoring its natural ecosystem.” In other words, it’s not enough to just pull the surface layer of the skin; we need to work from within, enhancing its natural regeneration capabilities for longer-lasting results.
5. How is the environment at S Reborn? I was really surprised when I pushed open this door after shopping around Hongdae.
To be honest, my first impression was really good. The overall design is in off-white tones; the reception area is curved and has signature lighting—that’s not too over-the-top, but the details are very high-quality. The waiting area features curved sofas, and there are small round tables with mirrors nearby, so you can tidy up while waiting.
The treatment rooms are private areas separated by curtains, not just open spaces. Each area is independent, giving a sense of being taken care of. The washing area is also very clean; the mirrors have curved designs with lights, and there are even aroma diffusers, creating a quite upscale atmosphere.
Overall, the environment is such that you don’t feel embarrassed to ask questions. The staff at the reception are also very friendly. If someone asks how to make an appointment, someone will immediately come over to guide them without pressing them to decide right away.
6. Basic Information about S Reborn
If you also want to schedule a consultation, here is the basic information. It’s recommended to make an appointment in advance through LINE or BeautsGO, as it will save you a lot of waiting time on-site.
| Service | Details |
|---|---|
| 📍 Clinic Name | S Reborn Dermatology Clinic, Hongdae Branch |
| 📌 Address | 8th Floor, Good People’s Building, 162 Yanghwa-ro, Mapo-gu, Seoul (Donggyo-dong) |
| 🚇 Transportation | Subway Line 2, Hongdae Entrance Station: Exit 8 or 9, about 2-3 minutes on foot |
| 🕐 Hours of Operation | Monday to Friday: 10:00-19:00 (Thursday until 21:00), Saturday: 10:00-15:00, Sunday closed |
| 🚗 Parking | Parking garage behind Good People’s Building; free parking for short stays (not suitable for large SUVs) |
| 💬 How to Book | LINE consultation / Gmail email / One-click booking via BeautsGO |
7. How to Make an Appointment at Hongda Sillibon Dermatology – LINE / Gmail / BeautsGO
Want to visit the Sillibon Hongda branch to see Dr. Kim Do-wi for Lijulan repair or Ulthera treatment? It is recommended to book at least 2-3 days in advance, as weekends are particularly busy. Click the button below to choose the most convenient way to contact us and we will help you arrange your entire skin care experience at Hongda in Seoul: