To be honest, I had lost some interest in dermatology clinics in Seoul’s Gangnam area—either because they were always too crowded with long waiting lists, or because the aggressive sales tactics were uncomfortable. Until a friend posted a selfie on social media, and the shape of her face… I couldn’t help but ask her where she got the treatment. She said, “I tried BAID in Gangnam; the director, Nam Ha-suk, personally performed the procedure for me. It was a combination of phototherapy and injections, and the results were much better than I expected.” So, with some skepticism, I made an appointment for a consultation.
1. Exploring B:AID Dermatology Clinic in Korea: What lies inside that building on Nonhyeon-ro in Gangnam?
B:AID Dermatology Clinic is located on the 4th floor of the Seowon Six building at 839 Nonhyeon-ro, Gangnam District. You can take the 7th-line subway to Nonhyeon Station and exit at Exit 2, then walk for about 5 minutes. As soon as you enter the elevator, you’ll see the orange-and-green B:AID sign—it’s quite unexpected, as it doesn’t have the typical sterile-looking corridors of other clinics; instead, it has a modern design with comfortable lighting. The receptionist greeted me in Chinese, which was a relief.
While waiting, I took a look around the clinic. The treatment rooms were private, with separate spaces for each patient. The nurse took several photos of my skin for analysis, and then the director came in and used a device to examine my cheeks, explaining, “The areas where your skin is loose are moving outward, not downward, so we need to adjust the settings for the ultrasound treatment—it’s not a standard procedure.” This showed that he actually paid attention to my specific needs, rather than just following a routine.
2. B:AID Dermatology Clinic’s treatments: Ultrasound, Thermage, and injections—latest 2026 pricing information
After the consultation, the nurse showed me a quote sheet. I noted down the main prices for your reference (actual costs may vary depending on the number of treatments, the area being treated, and individual preferences; please confirm at the clinic before booking):
| Treatment Name | Reference Price (Korean Won) | Notes |
|---|---|---|
| QuatroPit Ultherapy Prime | Starting from 385,000 | Original factory equipment, priced per treatment |
| Thermage FLX for the face | 1.8 million to 3 million | 900 treatments / 1200 treatments |
| Titanium Lifting (40KJ) | 550,000 | Stretching + firming + whitening all at once |
| Potenza Gold Micro Needles (single session) | 800,000 to 1.5 million | Varies depending on the area |
| Hyaluronic acid injection (1ml) | 300,000 to 800,000 | Varies depending on the brand and injection site |
| Juvelook Black Bottle Nutrient Injection | 800,000 to 1.2 million | Regenerative hyaluronic acid treatment |
| InMode Forma / FX radiofrequency (single session) | 500,000 to 1.2 million | Suitable for mild relaxation |
| BAID Vitality Drops | Depends on the formula | Postoperative recovery assistance |
III. Personal consultation with Dr. Nam Ha-suk, President of Korea’s BAID Dermatology Institute: What qualifications does he have to earn our trust?
I did some research while preparing for this article. Dr. Nam Ha-suk is a dermatologist who graduated from Yonsei University and has been practicing in Gangnam for over a decade. What surprised me was that he isn’t just a doctor who prescribes medications—he is also invited to give lectures at industry seminars, including training sessions on LG Chem’s Bellacholine injections and Oligio ultrasound medical technology. He is considered a respected figure in the field.
I found a statement on their official website that captures his philosophy well: “Timeless Beauty, Refine the Line” — the pursuit of beauty that transcends time and delicate lines that look natural. In other words, his approach focuses on subtle improvements that make you look more refined and youthful, without any obvious signs of cosmetic procedures. That’s exactly what I’m looking for.
IV. So what exactly are the differences between genuine and counterfeit devices? What kind of equipment does the Korean BAID dermatology clinic use?
I asked the nurse about this, and she immediately took me to the equipment room where all the devices were labeled with the manufacturer’s certification. The main equipment includes:
- Ulthera Prime: Genuine original equipment, equipped with full-band handpieces, suitable for facial lifting and neck tightening.
- Oligio ultrasound knife: Allows precise targeting of delicate areas such as the eye area; BAID is an officially trained and certified Wontech clinic.
- Thermage FLX: Can be used on the face, eyes, and body; the new FLX platform offers improved comfort.
- Titanium Lifting: Combines lifting, tightening, and whitening effects; 40KJ of energy, officially priced at 550,000 Korean won.
- InMode Forma / FX: Radiofrequency platforms, effective for reducing nasolabial folds and skin laxity.
- Potenza gold microneedling: Shrinks pores and improves scars; combines well with radiofrequency treatments.
- Excel V+ laser (Cutera): Imported from the United States, comes with two wavelengths, and includes CoolView and Genesis handpieces for treating pigmentation and telangiectasia.
I asked the nurse, “Is it the director himself who operates the ultrasound device?” She replied, “Yes, the director personally performs the procedure.” This is something that is becoming increasingly difficult to guarantee at some clinics in Jiangnan; in some places, only during the initial consultation does the director see the patient in person, while the actual treatment is carried out by an assistant. So I think this is worth mentioning.
V. Basic Information & Address/Transportation for Korea’s BAID Dermatology (베이드클리닉)
| Item | Details |
|---|---|
| 📍 Clinic Name | BAID Clinic |
| 📌 Address | 839 Nonhyeon-ro, Gangnam-gu, Seoul, Seowon Six 4th Floor (서울특별시 강남구 논현로 839 서원식스 4층) |
| 🚇 Transportation | Exit 2 of Subway Line 7, Nonhyeon Station; about a 5-minute walk |
| 🕐 Hours of Operation | Monday to Friday: 10:00–20:00 | Saturday: 10:00–16:00 | Sundays and holidays: Closed |
| 🚗 Parking | Parking is available in the underground garage of the building (subway recommended) |
| 💬 How to Make an Appointment | Online consultation via LINE / Email via Gmail / One-click reservation through BeautsGO (Chinese service available) |
Q: How to make an appointment at B:AID Dermatology in Korea? All three methods are available, with the fastest confirmation possible on the same day
If you also plan to come in for a consultation or schedule a treatment, it’s recommended to confirm your appointment date in advance, as Dr. Nam’s appointments sometimes require booking one to two weeks in advance. Here are three ways you can contact us; choose the most convenient one for you:
LINE Consultation: Real-time communication; you can attach images to ask questions, and responses are quick. Ideal for those who need specific information before making a decision.
Gmail for sending emails: Suitable for situations where detailed requirements need to be explained or photos need to be attached for remote evaluations. Chinese consultants will handle these cases.
BeautsGO platform: One-stop reservation service. You can directly view detailed information about Korean BAI D dermatology clinics, project prices, and user reviews on the platform. Make your reservation after comparing all the options for greater confidence.