Last month, a friend asked me if I wanted to go to Busan together. My first thought was, “Finally, I can try that Genius place this time!”
I’ve long seen countless posts on REDnote and Konest about Japanese tourists traveling all the way to Busan just to visit this Dermatology clinic for facial treatments. With over 1,000 positive reviews, all praising the director’s skilled techniques and careful approach. Plus, it was originally 4ever Dermatology, which has been operating in Busan for 10 years before being upgraded and renamed in 2025. Having such a reputable legacy behind it really makes me very interested.
In this article, I’m sharing all the information I’ve gathered with you—covering how to make appointments at Busan’s Genius Dermatology, how to send messages via LINE, which treatments are worth trying, and what I consider most important: a checklist to avoid common pitfalls before booking. If you’re planning to visit Busan to get facial treatments, be sure to save this guide on booking appointments at Genius Dermatology!
I. Where is Genius Dermatology in Busan? Excellent transportation access!
Address: 3rd Floor, Cheonwoo Building, 5, Jungang-daero 691beon-gil, Busanjin-gu, Busan Metropolitan City (부산광역시 부산진구 중앙대로691번길 5 천우빌딩 3층)
🚇 It’s just a 1-minute walk from Exit 7 of the Seomyeon subway station. You’ll be able to see the sign of the Cheonwoo Building right away as soon as you exit the station. You can get there using either Line 1 or Line 2, making it extremely convenient for tourists in Busan — just head over here after exploring the Seomyeon shopping area.
If you drive there, the clinic building has its own parking lot. You can get a 1-hour free parking pass at the front desk when visiting. There are Lotte Department Store and Seomyeon underground shopping street in the vicinity, making it very convenient to go shopping right after your facial treatment.
💡 Still in Busan? If you’d like to compare more options, take a look at this article: Full price list released for THE FIRST Dermatology’s Daewon branch in Busan 2026! Korean-style HIFU starts at ₩390,000, while Inmode starts at ₩330,000.
II. Popular Procedures and Prices at Genius Dermatology in 2026
Let’s start with the pricing: Genius is about 10-15% more expensive than its Busan factory outlet, but 25-30% cheaper than similar clinics in Gangnam, Seoul. It targets the mid-to-high-end market without charging exorbitant prices. All quotes include taxes, anesthesia fees, and post-operative repair masks—no hidden costs at all.
| Project | Reference price | Features |
|---|---|---|
| Rejuran PN Baby Needle (Regeneration Needle) | Starting from ₩300,000 | About 80,000 won cheaper than in Seoul; ideal for restoring sensitive skin and acne scars |
| Ulthera HIFU (US version) | Starting at ₩400,000 per treatment area | Genuine product certified by the U.S. FDA – lifts the chin line |
| Juvelook Collagen Precision Treatment | Please check at BeautsGO. | Pores/fine lines – results last 6–12 months |
| Potenza Gold Microneedling | Please check at BeautsGO. | Pockmarks/Pores: Recovery time reduced by 50% compared to laser treatment |
| Filler Filler Injection | Please check at BeautsGO. | Genuine products like Juvederm are used, with treatment performed personally by the clinic director. |
| Thermage FLX – The Advanced Thermage Treatment | Please check at BeautsGO. | Introduced in 2026 – firming and lifting effect |
Looking for options for HIFU treatments outside of Busan? Check out this review: Afraid of pain before getting treatment? First-hand experience with Ulthrea from Diar Dermatology in Gangnam: 3 doctors with 74 years of combined experience – friends even asked if I lost weight after the treatment
III. President Li Huanzhong – The Soul of Genius
Dr. Lee Hwan-jung has been working in the field of cosmetic medicine and Dermatology in Busan for over 10 years and is considered the driving force behind the clinic. He holds certification from five Korean and international professional medical associations, including:
- South Korea Dermatology and Aesthetics Association
- South Korea Fillers Research Society
- South Korea Lifting and Anti-Aging Research Society
- South Korea Association for Cosmetic Laser Therapy
- International Society of Aesthetic Plastic Surgery (ISAPS)
What’s most special is that all injections and treatments are performed personally by the clinic director, without the help of assistants or resident doctors. Many clinics have a model where the specialist designs the treatment plan while the doctor simply carries out the injections. Genius insists on having the doctor conduct a face consultation firsthand to create a customized plan based on your bone structure and skin condition—which is why their filler treatments look especially natural.
In addition to Director Lee, the clinic also has two consulting doctors: Dr. Kim Min-soo (MD from Seoul National University with over 20 years of experience, specializing in acne-prone skin, sensitive skin, and pigmentation issues) and Dr. Lee Jae-hoon (specializing in anti-aging treatments).
IV. Who Is Suitable for a Visit to Genius Dermatology in Busan? Find Out at a Glance
✅ Who is a good candidate for Genius Dermatology?
| ✅ Perfect for visiting | ❌ Not recommended |
|---|---|
| First time trying Rejuran/Filler, with a budget of up to 300,000–600,000 KRW | Has a severe fear of injections and cannot tolerate even mild swelling |
| Want to shop in Seomyeon, Busan, and get a facial at the same time to save on travel time | Recent skin wounds/sunburn/acute allergic rash |
| For sensitive skin, oily skin, and those with acne scars and dullness—scientific repair is essential | During pregnancy or breastfeeding |
| Strive for a “natural-looking” motherly appearance through subtle filling—avoid the inflated look. | There are important appointments coming up in the near future (recovery time is required after procedures, with fillers taking about 2–3 days). |
💡 Quick tip: The suggestions above are for reference only. To determine whether they’re suitable for you, please consult via LINE first to discuss your personal situation.
If you want to learn more about comprehensive tips for scheduling appointments at Dermatology clinics in South Korea, check out this article: First-hand experience with NowMedi Dermatology appointments on Jeju Island｜A clinic just 10 minutes from the airport offering dual-specialty services, complete guide to appointment booking methods for 2026, as well as how to schedule appointments via LINE and get consultations through WeChat.
V. Genius Clinic Environment: Premium without being impersonal
After upgrading from 4ever Dermatology to Genius in April 2025, the clinic’s facilities were completely renovated. The design adopts a minimalist and upscale approach, with a bright and tidy waiting area, while treatment rooms are private one-on-one suites that ensure patient privacy.
It’s worth mentioning especially the post-treatment recovery area: after the treatment, ice packs, medical repair masks, and sunscreen will be provided. A Chinese-speaking specialist will give one-on-one guidance on post-treatment care, so you don’t have to figure out how to take care of yourself.
Additionally, all instruments and treatments at the clinic—such as Ulthera, Rejuran, and Juvederm—are verified through on-site scanning to ensure authenticity and prevent counterfeit products. This is especially important for international clients, who can rest assured they won’t end up with used probes or fake treatments.
VI. Frequently Asked Questions about Genius Dermatology in Busan
Q1: Can I go without making an appointment? Stro
ngly not recommended! Genius offers one-on-one customized consultations, and waiting times on-site can range from 1 to 2 hours. During peak seasons (Saturdays and around long holidays), it’s almost impossible to get a slot. It’s advised to book in advance 1–2 weeks through WeChat or BeautsGO.
Q2: Is there Chinese-speaking service? What if I can’t understand Korean? Y
es! Genius offers full accompaniment by a Chinese-speaking supervisor throughout the process—ranging from appointment confirmation and consultation, through the treatment itself, to post-operative care. The WeChat ID is WRB0826-, so you can communicate your needs in Chinese without any trouble at all.
Q3: What are Genius’ advantages over Dermatology clinics in Gangnam, Seoul? It’s mainly the excellent va
lue for money. For the same genuine Ulthrea device, Genius starts at 400,000 won, which is 25–30% cheaper than similar clinics in Gangnam. Plus, with Dr. Lee performing the procedures himself (without relying on assistants), the overall experience is very close to that of Gangnam clinics—yet you save a lot on flight costs. For more comparisons of HIFU devices, check out: In-depth review of the Ulthrea device at DIAR Dermatology in Gangnam, Seoul.
Q4: How much notice is required to cancel an appoin
tment? Please give at least 24 hours’ notice, otherwise it will affect your priority for future appointments. You can make changes through WeChat (WRB0826-) or the BeautsGO platform.
Q5: Can you fly on the same day as a filler or HIFU treatment? It’s recommended
to wait at least 1 day after a filler/HIFU procedure before flying; those who have undergone laser treatments can head out on the same day, but should avoid direct sunlight. The Chinese administrators will explain all the details regarding post-treatment care in detail.
Q6: What payment methods are supported? Visa
, Mastercard, UnionPay, and WeChat Pay are all available, offering various payment options to facilitate travelers from Taiwan, Hong Kong, Macau, and the Chinese mainland.
Q7: What sets Genius apart from other Dermatology clinics in Busan? The biggest differ
ence lies in its “dual certification” — it holds both Dermatology practice qualifications and medical aesthetics certifications. This allows it to address pathological inflammations such as acne or allergies first, followed by cosmetic treatments, a service that regular beauty salons or standard medical aesthetics centers cannot provide. For more comparisons of Dermatology clinics in Busan, check out: THE FIRST Dermatology Daewon Branch in Busan.
VII. Basic Information on Busan Genius Dermatology
| Project | Details |
|---|---|
| 📍 Clinic Name | Genius Clinic (지니어스의원) |
| 📌 Address | 3rd Floor, Chinyu Building, 5, 691 Jungang-daero, Busan Station District, Busan Metropolitan City |
| 🚇 Transportation | 1-minute walk from Exit 7 of Seomyeon Station (서면역) |
| 🕐 Business Hours | Monday/Friday: 10:00–20:00 | Tuesday/Wednesday/Thursday: 10:00–19:00 (lunch break from 1:00–2:00 PM) | Saturday: 10:00–15:00 | Closed on Sundays |
| 🚗 Parking | The building has its own parking lot, and guests can receive a 1-hour free parking pass upon arrival. |
| 💬 How to Book a Appointment | LINE consultation / WeChat / One-click booking via BeautsGO |
VIII. How to Make an Appointment at Busan Genius Dermatology (Step-by-Step Guide)
Pre-appointment checklist to avoid pitfalls
- ☑ Confirm the procedures you want (think through your main concerns before seeing the clinic director to save communication time).
- ☑ Confirm that the clinic accepts appointments from international visitors (Genius has a Chinese administrator, but it’s recommended to check the schedule in advance).
- ☑ Understand the cancellation/change policy for appointments (notify at least 24 hours in advance)
- ☑ Have your passport ready (required upon consultation)
- ☑ Pre-procedure precautions: Avoid taking blood-thinning agents such as aspirin or fish oil at least 1 week before filler treatment; do not wear makeup before laser therapy; refrain from drinking alcohol before HIFU treatment
- ☑ Starting in 2026, tax refunds for medical beauty treatments in South Korea will be completely eliminated. All quotes already include taxes, so there’s no need to expect any refunds.
BeautsGO/LINE / WeChat appointment message template (copy and paste directly)
您好，我想預約 [填寫項目，如 Rejuran再生針] 療程。
姓名：
國籍：
希望日期：（第一選擇）/ （第二選擇）
聯絡方式：LINE / WeChat / WhatsApp
是否需要中文翻譯：是 / 否
請問目前有哪些時段可預約？謝謝！Once your appointment at Busan Genius Dermatology is confirmed, the Chinese-speaking administrator will send you a confirmation message along with important pre-treatment guidelines in Chinese.
IX. Recommended Reads
📌 Recommended Similar Treatments
- Afraid of pain and hesitant to get treatment? First-hand experience with Ulthrea from Diar Dermatology in Gangnam: 3 doctors with 74 years of combined experience — friends even asked me if I’d lost weight after the treatment
- Just 1 minute from Exit 5 of Seongsu Dado Island Station! First-hand experience at South Korea’s Seongsu Iris Dermatology: Using both Ulthera HIFU and PicoPlus Pico technologies together
- Visit Jeju Island and get a facial treatment at the same time! All prices at THE MIIN Dermatology on Jeju Island are publicly listed — Rejuran treatments start from 110,000 KRW, offering excellent value for money.
📍 Recommended clinics in the same area
- Full price list for 2026’s THE FIRST Dermatology Daewon branch in Busan now available! Korean-style HIFU starts at ₩390,000, while Inmode models begin at ₩330,000 – transparent pricing with no hidden costs every month.
- Hands-on Experience Booking an Appointment at NowMedi Dermatology on Jeju Island｜A Dual-Specialty Clinic Just 10 Minutes from the Airport – Full Guide to Booking Processes in 2026