“Why is the price for the same treatment almost twice as high in Gangnam compared to Busan?” This is the most common question we’ve heard from readers after visiting over a dozen Dermatology clinics in both Seoul I and Busan this year. Honestly, there is indeed a phenomenon of “location premium” in South Korea’s medical beauty industry—high rent in Gangnam naturally translates into higher prices. But that doesn’t mean Busan lacks quality clinics. THE FIRST Dermatology’s Daewon branch is a great example: run personally by Director Kim Jun-hee, this dermatology specialty clinic not only publishes a detailed price list every month but also allows patients to undergo a VISIA skin analysis first before deciding on any treatment, rather than pushing products as soon as they walk in.
What’s even more crucial is that the price list at THE FIRST Dermatology’s Daewon branch in Busan is truly much lower than that in Seoul. Take the Korean version of the HIFU device, Shurink Universe, for example — in Gangnam, Seoul, its price usually ranges from ₩600,000 to ₩800,000, while at THE FIRST’s Daewon branch, it only costs ₩390,000 for the 300-session package. As for Inmode facial lifting, the price starts at ₩330,000, which is almost half of what’s charged in Gangnam. In this article, we’ll share with you the complete latest price list for May and June 2026 that we’ve obtained, covering everything from lasers and HIFU devices to Thermage therapy, hyaluronic acid injections, and Botox — nothing is left out.
I. Why write this article? Because “transparent pricing” is truly rare in South Korea’s medical aesthetics industry.
Let me start with a personal experience from a friend of mine. Last year, she went to a clinic in Seoul for a consultation. The receptionist said, “The price can only be determined after seeing you in person with the director.” After the consultation, she was given a quote that was almost 40% higher than what she had seen online. When she asked why, they replied, “Because your skin type requires a more intensive treatment”—even though no skin test was done at all.
This situation is by no means uncommon in South Korea. Many clinics keep their prices hidden to retain the flexibility to negotiate or increase fees on the spot. THE FIRST Dermatology’s Ooaeon branch does exactly the opposite: it offers clear price pages on its official website, which are updated every month. The price list we obtained for May 2026 even lists the costs for HIFU treatments at 300 won, 400 won, 500 won, and 600 won each, detailed enough to make price comparisons effortless.
Director Kim Jun-hee’s approach is straightforward: the price is made clear upfront, and during the consultation, only what you need to do and what you don’t need to do is discussed. Such honesty is truly rare in South Korea’s cosmetic surgery industry.
II. Where is the Daewon Branch of THE FIRST Dermatology in Busan? Is it easily accessible?
The First Dermatology’s Daeyon branch is located in Daeyon-dong, South District, Busan, at Luminous Tower, 299 Suyoung-ro, South District, Busan (부산광역시 남구 수영로 299 루미너스타워). You can reach it by taking Busan Metro Line 2 to Daeyon Station (대연역), then walking for about 5-6 minutes. There’s no need to transfer trains or climb any slopes, making it very convenient for travelers carrying luggage.
Gyeongseong University and Pukyong National University are also located in the vicinity, which is why this area is known as the “Gyeongseong University Business District.” There are numerous restaurants and cafes around, so you can head there right after your treatment to enjoy some grilled sausages or take a stroll—no need to rush at all. If you’re driving, the clinic building offers dedicated parking spaces, and parking is free.
Compared to the crowded commercial areas around Busan Seomyeon Station, the area near Daewon Station is relatively quiet with fewer clinics, so there’s no pressure from multiple clinics in the same building competing for clients. For those who dislike crowds and prefer to have in-depth discussions with their doctors, the atmosphere here is much more comfortable.
III. Price List for THE FIRST Dermatology’s Oobaeon Branch in Busan (Important!)
All prices listed below are VAT included and represent the on-site contract rates without any intermediary markup. The figures are taken from THE FIRST’s official price list released in May 2026, and they remain valid as of June. Given that the Korean won exchange rate fluctuates, it’s recommended to check the current rate before you depart.
Additional note: June to August is THE FIRST’s summer promotion period (the official website mentions “Thermage Certification Event” and “June–August Promotion”), with some treatment packages potentially offering extra discounts. It’s recommended to ask about these during booking.
3-1 Lati Tightening · Korean Version (Best Value Option)
| Treatment Options | Specifications | Price (₩) |
|---|---|---|
| Shurink Universe: The Korean Version of HIFU | 300 posts | 390,000 |
| Shurink Universe: The Korean Version of HIFU | 400 posts | 440,000 |
| Shurink Universe: The Korean Version of HIFU | 500 posts | 490,000 |
| Shurink Universe: The Korean Version of HIFU | 600 posts | 550,000 |
| 10 Therma Oligio Version | 600 shots | 1,260,000 |
| V-RO Lifting Treatment | 400 HIFU + 1,500 RF | 660,000 |
| V-RO Lifting Treatment | 600 HIFU + 3,000 RF treatments | 930,000 |
| Inmode Facial Mini Fx | Mid-to-lower face / Full face | 330,000 / 470,000 |
| Inmode Facial Mini Fx + Forma | Mid- and lower face / Full face | 440,000 / 600,000 |
| Inmode Body Mini Fx | Single Arm / Double Arm / Abdomen | 400,000 / 800,000 / 800,000 |
💡 Money-saving tip: The Korean version of Shurink Universe boasts excellent results and comfort levels, and it’s highly rated in Busan. With an entry price of 300 shots at ₩390,000, it’s roughly half the cost of similar devices in Gangnam, Seoul. If you’re trying HIFU lifting for the first time, you can start with 300–400 shots, yielding results that last around 6–12 months. Inmode is another great option for value—for ₩330,000, you can get mid-to-lower face lifting with immediate firmer skin results.
3-2 Lati Tightening · US Flagship Model (Most Powerful Results)
| Treatment Options | Specifications | Price (₩) |
|---|---|---|
| Ultherapy Prime – the second-generation Ulthrea | Eyes: 200 shots | 1,190,000 |
| Ultherapy Prime – the second-generation Ulthrea | 300 posts | 1,460,000 |
| Ultherapy Prime – the second-generation Ulthrea | 400 posts | 1,850,000 |
| Ultherapy Prime – the second-generation Ulthrea | 600 shots | 2,640,000 |
| Thermage FLX – The Advanced Thermage Treatment | 600 shots | 2,500,000 |
| Thermage FLX – The Advanced Thermage Treatment | 900 posts | 3,570,000 |
| Thermage for Eyes | 450 posts | 1,850,000 |
| Alltite Firming Sculpting | 400 posts | 930,000 |
| Alltite Firming Sculpting | 500 posts | 1,060,000 |
Thermage + HIFU combination treatment (free full-face Botox included!)
| Combo Content | Price (₩) |
|---|---|
| Thermage 600 sessions + Ulthera 300 sessions (full-face Botox included) | 3,830,000 |
| Thermage 600 sessions + Ulthera 600 sessions (free full-face Botox included) | 4,890,000 |
| Thermage 600 shots + HIFU 300 shots + Rejuran 2 centum core | 4,360,000 |
| Thermage Eye 450 shots + Thermage Eye 600 shots | 4,230,000 |
| 10 sessions of Therma 600 + 300 sessions of Ultherapy Prime | 2,640,000 |
| 10 sessions of Therma 600 + 600 sessions of Ultherapy Prime | 3,830,000 |
💡 Combination recommendation: If your budget is around ₩2.5–3.8 million, the Thermage FLX + Ultherapy Prime package offers the best results, plus it includes full-face Botox treatment (worth approximately ₩400,000). This option is about 20–30% cheaper than quotes from Gangnam, Seoul.
3-3 Acne · Pores · Scar Management
| Treatment Options | Area | Price (₩) |
|---|---|---|
| Potenza Gold Micro-Needle Radiofrequency Therapy | Full face – 1 session | 470,000 |
| Agnes’s Potenza Treatment | Full face – 1 session | 400,000 |
| Agnes’s Potenza Treatment | Localized areas (eye bags/nose contour) | 240,000 |
| Vbeam Dye Laser | around the nose | 180,000 |
| Vbeam Dye Laser | Cheeks/Chin | 400,000 |
| Vbeam Dye Laser | Full face treatment | 530,000 |
| GOLD PTT | Full face – 1 session | 530,000 |
| Inflammatory acne injection | Single piece | 20,000–60,000 |
| Subcision: Scar Excision | View Range | 140,000~240,000 |
| Doubletite + Filler/Botox 2 centum core | Full face treatment | 600,000 |
| Doubletite + Juvelook 2 Centum Core | Full face treatment | 660,000 |
| Doubletite + Rejuran PN 2cc | Full face treatment | 800,000 |
💡 Key tip for those struggling with acne: THE FIRST is particularly expert at dealing with acne and its scars. Their official website clearly lists “여드름/흉터/홍조” (acne/scars/redness) as their core services. The Potenza treatment, which costs 470,000 won, falls in the lower-to-mid range in Busan. However, since it’s performed personally by the clinic director rather than nurses as in many other clinics, it offers much greater reliability and peace of mind.
3-4 Botulinum Toxin · Wrinkle Reduction & Lift
| Area | Korean-made (₩) | German-made Xeomin (₩) | US-made Botox (₩) |
|---|---|---|---|
| Specific areas (around the eyes/between the eyebrows/nose bridge/chin, etc.) | 100,000 | 120,000 | 160,000 |
| Masticatory muscles/Chin angle/Salivary gland | 140,000 | 200,000 | 330,000 |
| Lower jaw line | 160,000 | 230,000 | 360,000 |
| Calves | 270,000 | 400,000 | 660,000 |
| Slim shoulders | 270,000 | 400,000 | 660,000 |
| Excessive underarm sweating | 470,000 | 600,000 | 930,000 |
| Palmar hyperhidrosis | 470,000 | 600,000 | 930,000 |
| Full-face lifting (Botox + Filler) | 400,000 | 530,000 | 730,000 |
| neck lines | 270,000 | 400,000 | 600,000 |
💡 Honest advice: Unless you have a particular preference for a certain brand, the entry-level price of ₩100,000 for Korean-made Botox is truly affordable. You can get treatment for your masseter muscles for just ₩140,000, with results that are clinically very similar to those of American-made Botox. Dr. Kim Jun-hee will recommend a brand based on the condition of your muscles and won’t push expensive options on you.
3-5 Filler Injections · Full-Face Sculpting
| Project | Specifications | Price (₩) |
|---|---|---|
| Jojoba Filler Injection | 1 centum core | 470,000 |
| Bao Rou Ti Filler Injection | 1 centum core | 400,000 |
| Juvelook Volume Collagen Boosting | 1 bottle | 730,000 |
| Juvelook Volume Collagen Boosting | 1 bottle (enough for 2 uses) | 1,320,000 |
| Juvelook Volume Collagen Boosting | 1 bottle (enough for 3 uses) | 1,850,000 |
| Radiesse Crystal Clear | 1 pack (for both sides of the mouth) | 1,060,000 |
| Radiesse Crystal Clear | 2 pieces (for entire cheeks) | 1,980,000 |
3-6 Hyaluronic Acid Injection · Moisture Management
Note: All Rejuran treatment procedures are performed personally by the clinic director. If you opt to use the Dermasha hydrating device as an additional treatment, there will be a surcharge of ₩40,000.
| Type | Project | Specifications | Price (₩) |
|---|---|---|---|
| Brightening Glow Serum (Immediate Results) | Rejuran PN (Rejuran Healer) | 2cc / 4cc | 400,000 / 730,000 |
| Rejuran HB (Rejuran HB) | 1 centum core | 300,000 | |
| Rejuran I (Seoul I) | 1 centum core | 240,000 | |
| Juvelook Collagen Glow Injection | 2cc / 3cc / 4cc / 5cc | 310,000 / 400,000 / 470,000 / 520,000 | |
| 2 centum core of Filler + 2 centum core of skin regeneration injection | Total of 4 centum cores | 400,000 | |
| Nourishing Glow Serum (Long-Lasting) | Hilo Wave Rhinoplasty | 2cc / 4cc / 6cc | 600,000 / 1,060,000 / 1,460,000 |
| Bao Rou Ti Long-Lasting Hydrating Serum | 2cc / 3cc | 990,000 / 1,390,000 | |
| Jojoba Long-Lasting Glow Serum | 2cc / 3cc | 800,000 / 1,060,000 |
💡 Recommended hydrating treatment: Rejuran PN is THE first’s signature hydrating therapy, available for just ₩400,000 for 2cc. In clinics in Taiwan, a single injection of Rejuran costs between ₩8,000 and ₩12,000, meaning you’re getting half the price here. Juvelook collagen glow injections have become extremely popular in South Korea over the past couple of years; they give the skin a natural glow without causing an oily sheen. At ₩310,000 for 2cc, it’s an incredibly competitive price.
3-7 Pigment Management · Whitening · Spot Removal
| Project | Price (₩) |
|---|---|
| Beige pigment lasers (including Pico, IPL, etc.) | 150,000 |
| Vitality Whitening Laser + Customized Whitening Treatment Plan | 220,000 |
| GV Laser (Freckle Removal/Scar Removal) | 400,000 |
| LDM Single Moles Removal | 20,000 |
| Algae Skin Revitalization (FCR) | 240,000 |
| Whitening Nutrient Injection (White Jade Needle) | 60,000 |
3-8 Hair Removal · Other Comprehensive Treatments
| Project | Women (₩) | Men (₩) |
|---|---|---|
| Facial Hair Removal | 70,000–270,000 | 80,000–310,000 |
| Hair removal from specific body areas | 140,000~400,000 | 160,000~570,000 |
| Other items | Price (₩) |
|---|---|
| Micro-bubble cleansing | 120,000 |
| LDM Water Drop Management (12 minutes) | 140,000 |
| Nitrous anesthesia | 100,000 |
| Scaling (suitable for acne-prone skin) | 140,000 |
| Fat reduction injection (chin/jawline) 2cc | 400,000 |
All prices listed above are inclusive of taxes. The price list for THE FIRST Dermatology’s Daewon branch in Busan is provided for reference only.
IV. Director Kim Jun-hee’s Highlights: 15 years of experience, background from a university-affiliated hospital, no sales pressure
Dr. Kim Jun-hee (김준희 원장) is the driving force behind THE FIRST Dermatology’s Daewon branch. He completed his specialized training in Dermatology at a university-affiliated hospital and has over 15 years of expertise in using the HIFU treatment device, making him one of the most highly qualified professionals in South Korea’s industry.
There are a few details that set Director Kim apart from ordinary clinic directors:
- As a first step, SWOMAN recommends undergoing a VISIA skin analysis before recommending any specific treatments. Many clinics immediately ask, “What do you want to do?” But Dr. Kim lets patients review the data and photos first, explains what their skin issues are and what treatments would be most suitable for them, and only then discusses whether to proceed with any treatment.
- They’ll proactively tell you, “Don’t do too many treatments.” There are actual client testimonials showing that someone wanted to undergo two treatments at once, but Dr. Kim reviewed the reports and said, “Your condition is quite good—just do one treatment for now. Come back in 3 weeks to see the results before deciding on the next steps.” This kind of approach of advising against excessive treatments is extremely rare in the medical aesthetics industry.
- The core devices are operated in person by the clinic director. Major treatments such as HIFU, Thermage, and lasers are all performed by the director throughout the process, with only basic skincare tasks assisted by beauticians. In many larger clinics, nurses handle these procedures instead, resulting in significantly inferior outcomes and less reliability.
- The Chinese customer service responds quickly. The clinic has staff who speak Chinese, allowing you to consult in advance via KakaoTalk or WeChat (WeChat ID: WRB0826-). Replies are fast, so you won’t have to worry about language barriers.
Dr. Kim only has 3–5 available slots for overseas patients each day, so it’s recommended to book 2–3 weeks in advance during peak seasons (March–May and September–November).
V. What’s the atmosphere like at THE FIRST Dermatology’s Ooaeon branch in Busan?
The first impression upon entering THE FIRST’s Oobuchi branch is “calmness.” It’s not a cold, sterile silence, but rather an orderly and professional atmosphere. The interior is decorated in earthy tones with soft lighting, unlike some clinics that have blindingly bright white interiors.
The clinic features separate consultation rooms and treatment suites—nothing like those open-style partitions—ensuring a high level of privacy. The treatment rooms are equipped with air conditioning and air purification systems, and all bed sheets and supplies used by each patient are replaced immediately to meet South Korea’s stringent medical and hygiene standards.
What’s particularly special is that FIRST features a dedicated “lifting-only floor” (original website term: 리프팅전용층/1인실), allowing clients to undergo HIFU or Thermage treatments without any interruptions or the risk of being seen by other guests.
The consultation room is equipped with a VISIA skin analysis device, high-resolution cameras, and a large screen. Dr. Kim will explain your skin condition to you, breaking down each indicator one by one. Compared to the traditional method of simply looking in a mirror, this data-driven approach provides much greater reassurance.
VI. FAQ: Common Questions About THE FIRST Dermatology Oobuchi Branch
Q1: Are the prices at THE FIRST’s Oboe branch really lower than those in Seoul? Absolutely. Take
the Korean version of the HIFU device, Shurink Universe 300, for example — THE FIRST lists it at ₩390,000, while the same model in Gangnam, Seoul, typically costs between ₩600,000 and ₩800,000. The Inmode facial lifting treatment starts at ₩330,000, whereas prices in Gangnam range from ₩550,000 to ₩700,000. Even the Thermage treatment packages are about 20-30% cheaper here compared to Gangnam. The main reason for this price difference lies in location-related rental costs — the rent in Gangnam-dong is 3-4 times higher than that at Oboe station, and all these additional costs are reflected in the final prices.
Q2: How far in advance should I make a r
eservation? Dr. Kim Jun-hee only has 3–5 slots available for overseas patients each day, so it’s recommended to book at least 2–3 weeks in advance. During peak seasons (March–May and September–November), it’s best to reserve a month ahead. You can contact the Chinese-speaking customer service via WeChat (ID: WRB0826-) or KakaoTalk, and you’ll usually get a response within 30 minutes.
Q3: Can I return to Taiwan/Hong Kong on the same day after the
treatment? Yes. HIFU and most laser treatments are non-invasive, so you can leave as early as 30 minutes after the procedure. However, it’s recommended to wait until the next day before flying, as changes in cabin pressure might affect skin recovery after the treatment. If you’ve undergone injectable treatments such as fillers or Botox, it’s advisable to allow 1–2 days for the injection sites to heal.
Q4: Are the prices tax included? Are there any hidden fee
s? All prices listed are VAT included, with no additional consultation or service charges. Post-procedure care products and soothing masks are also part of the treatment cost and will not be charged separately. If you hold a foreign passport, you can even get instant tax refunds on the spot.
Q5: How long do the effects last? The re
sults of HIFU typically last between 6 to 12 months, depending on an individual’s metabolism. Director Kim recommends undergoing a maintenance treatment every 8 to 10 months. The effects of Thermage FLX last around 12 to 18 months. Botox lasts about 3 to 6 months. Hyaluronic acid injections provide effects for 1 to 3 months, with recommendations to repeat the treatment every 3 to 4 weeks.
Q6: Is it possible to come if you only speak Korean? Abs
olutely! The clinic has staff who speak Chinese, providing assistance in Chinese throughout the process—from consultation to post-op follow-up. The WeChat customer service responds very quickly, and there are also staff who speak Chinese on site to help with registration and explanations. It’s also possible to communicate in English, but the service may not be as smooth as with Chinese.
Q7: Can Dr. Kim speak Chinese? Dr. Kim prima
rily communicates in Korean, but a Chinese interpreter will be present throughout the consultation to ensure smooth communication. Important terms and precautions will also be explained in Chinese.
Q8: What are the payment options? Can I pay by card? C
redit cards (Visa / MasterCard) and cash (Korean won) are accepted. International visitors can get tax refunds on the spot—don’t forget to bring your passport.
VII. Basic Information on THE FIRST Dermatology Oobae Branch in Busan
| Project | Details |
|---|---|
| 📍 Clinic Name | THE FIRST Dermatology Daewon Branch (더퍼스트피부과의원) |
| 📌 Address | Luminous Tower, 299 Suyoung-ro, Nam-gu, Busan (부산광역시 남구 수영로 299 루미너스타워) |
| 🚇 Transportation | About a 5-6 minute walk from Daeyeon Station (대연역) on Busan Metro Line 2 |
| 🕐 Business Hours | Monday to Friday: 10:00–19:00 / Saturday: 10:00–15:00 / Closed on Sundays |
| 🚗 Parking | The building features dedicated parking spaces, with free parking for customers visiting the store. |
| 💬 How to Book a Appointment | Consult via LINE / Email via Gmail / One-click booking through BeautsGO |
VIII. How to Make an Appointment at THE FIRST Dermatology’s Oobae Branch in Busan
First Dermatology’s Oobata branch offers three ways to make appointments. It is recommended to book in advance through BeautsGO or LINE, as the clinic reserves specific time slots for international clients on-site.
- LINE Online Consultation: Add the official LINE account @901taiqf to ask questions in Chinese about treatment details and confirm appointment times. The customer service responds quickly, usually within 30 minutes.
- Schedule via Gmail: Send an email to [email protected]. It’s recommended to include your name, the date you’d like to schedule the appointment for, the treatment you’re interested in, and the number of people attending, so the clinic can arrange everything quickly.
- One-click booking via the BeautsGO App: Download the BeautsGO App (available for iOS/Android/web), search for “THE FIRST” to see available booking times and make online reservations. You can also compare prices and reviews of other clinics in Busan at the same time.
IX. Recommended Reads
- [2026 Test Report] Complete Guide to Booking Appointments at Shetang Aisenxiu Essential Dermatology | 1-minute walk from Exit 14 · No lunch break · 20% cheaper than Gangnam clinics
- First-hand Experience at Gold J Dermatology in Seonnyeong Station, Gangnam | Dual Flagship Treatments: Ultherapy Prime HIFU × Thermage FLX
- [2026 Update] Latest Price List for BrandNew Dermatology in South Korea | Authentic Thermage Prices from Dr. Yoon Seong-eun at Gangnam Cheongdam-dong Clinic – All in One Place
- A Secretly Recommended Dermatology Clinic in Seomyeon, Busan – Floria Busan | One-on-one consultation with the director, natural-looking injections, and convenient spa treatments while shopping
- Can you enjoy high-end medical aesthetics on a budget? At Cheongdam’s ITS ME Dermatology, led by Director Kim Han-ku, personalized consultations are available.