“Why is the same treatment twice as expensive in Gangnam as in Busan?” This is the question readers most often ask us after we visited over a dozen Dermatology clinics in Seoul and Busan this year. To be honest, there is indeed a phenomenon of “location-based price premium” in South Korea’s medical aesthetics industry—high rental costs in areas like Gangnam-dong inevitably reflect in the prices. But that doesn’t mean there aren’t any good clinics in Busan. THE FIRST Dermatology’s Daeyeon branch is a perfect example: this specialized clinic, led by Director Kim Jun-hee, not only publishes a complete price list every month but also allows customers to undergo a VISIA skin analysis before deciding on any treatment, rather than starting with aggressive sales pitches as soon as you enter the door.
What’s more crucial is that the price list at THE FIRST Dermatology Daeyeon Branch in Busan is truly much cheaper than that in Seoul. Take the Korean version of the HIFU device, Shurink Universe, for example: in Gangnam, Seoul, the price usually ranges from ₩600,000 to ₩800,000, while at THE FIRST Daeyeon Branch, 300 treatments only cost ₩390,000. The Inmode facial lifting treatment starts at ₩330,000, which is roughly half of the usual price in Gangnam. In this article, we will provide you with the latest complete price list from May to June 2026 – covering everything from lasers and HIFU to Thermage, hyaluronic acid injections, and botulinum toxin treatments. Nothing is missing.
I. Why write this article? Because “transparent pricing” is truly a rare phenomenon in South Korea’s medical aesthetics industry.
Let me share an experience of a friend of mine. Last year, she went to a clinic in Seoul for consultation. The receptionist said, “The price can only be determined after the director examines you personally.” After the examination, she was given a quote that was nearly 40% higher than what she had seen in online discussions. When she asked why, the staff member replied, “Because your skin type requires a more advanced treatment plan”——but no skin test was actually conducted at all.
This situation is by no means uncommon in South Korea. Many clinics do not disclose their prices openly in order to retain the flexibility to negotiate or increase prices on-site. THE FIRST Dermatology’s Daeyuan branch, however, does the exact opposite: their official website provides clear price information that is updated monthly. The price list we obtained for May 2026 shows the prices for 300-shot, 400-shot, 500-shot, and 600-shot HIFU treatments in detail, making it easy for customers to compare prices.
Director Kim Jun-hee’s approach is very straightforward: the prices are clearly stated upfront, and during the in-person consultation, only the procedures that are necessary or unnecessary for the patient are discussed. Such honesty is truly rare in South Korea’s medical aesthetics industry.
II. Where is the Daeyuan branch of THE FIRST Dermatology in Busan? Is it easily accessible?
THE FIRST Dermatology’s Daeyeon branch is located in Daeyeon-dong, Nam-gu, Busan, at 299 Suyeong-ro, Luminous Tower, Busan Metropolitan City, Nam-gu (부산광역시 남구 수영로 299 루미너스타워). You can take the Busan Metro Line 2 to Daeyeon Station (대연역), and it takes only about 5-6 minutes to walk from there. There is no need to transfer trains or climb any hills, making it very convenient for tourists carrying luggage.
In the vicinity, there are also Kyungseong National University and Pukyong National University, so this area is also known as the “Kyungseong University Business District.” There are numerous restaurants and cafes nearby, so you can simply go have some barbecue or take a stroll after your treatment without any rush. If you come by car, the clinic building provides dedicated parking spaces, and parking is free of charge.
Compared to the crowded shopping areas around Busan Seomyeon Station, the area around Daeyeon Station is relatively quieter, with a lower density of clinics. There is no such sense of competition where “several clinics in the same building compete for customers.” For those who dislike crowds and prefer to have in-depth discussions with the clinic directors, the atmosphere here is much more comfortable.
III. Price List for THE FIRST Dermatology Daeyuan Branch in Busan (Important!)
All the prices listed below include VAT and represent the on-site contract prices, without any additional fees charged by intermediaries. The data is sourced from THE FIRST’s official price list published in May 2026 and is still applicable in June. Due to the fluctuating exchange rate of the Korean won, it is recommended to check the current exchange rate before departure.
Additional note: June to August is THE FIRST’s summer promotion period (the official website mentions “Thermage Certification Events” and “June-August Promotions”); some treatments may come with additional discounts, so it is recommended to inquire when making reservations.
3-1 Lati Tightening · Korean Version (The Best Value for Money)
| Treatment options | Specifications | Price (₩) |
|---|---|---|
| Korean version of HIFU: Shurink Universe | 300 instances | 390,000 |
| Korean version of HIFU: Shurink Universe | 400 messages sent | 440,000 |
| Korean version of HIFU: Shurink Universe | 500 instances | 490,000 |
| Korean version of HIFU: Shurink Universe | 600 instances | 550,000 |
| 10 Therma Oligio | 600 instances | 1,260,000 |
| V-RO Lifting | 400 HIFU + 1,500 RF | 660,000 |
| V-RO Lifting | 600 HIFU + 3,000 RF | 930,000 |
| Inmode Facial Mini Fx | Mid-to-lower face / Entire face | 330,000 / 470,000 |
| Inmode Facial Mini Fx + Forma | Mid-to-lower face / Entire face | 440,000 / 600,000 |
| Inmode Body Mini Fx | Single-arm / Double-arm / Abdominal area | 400,000 / 800,000 / 800,000 |
💡 Cost-saving tip: The HIFU device of the Korean version of Shurink Universe receives excellent reviews in Busan. With a starting price of 390,000 won for 300 treatments, it costs approximately half of the price of similar models in Gangnam, Seoul. If you are trying HIFU for the first time, you can start with 300–400 treatments; the effects usually last for 6–12 months. Inmode is also a great option in terms of cost-performance ratio – just 3.33 million won will get you mid-to-lower facial tightening treatments, and you can immediately see the results.
3-2 Lati Tightening: The Ultimate Flagship Model in the Beauty Industry (Most Effective)
| Treatment options | Specifications | Price (₩) |
|---|---|---|
| Ultherapy Prime Ulthrea (2nd generation) | 200 treatments for the eyes | 1,190,000 |
| Ultherapy Prime Ulthrea (2nd generation) | 300 instances | 1,460,000 |
| Ultherapy Prime Ulthrea (2nd generation) | 400 messages sent | 1,850,000 |
| Ultherapy Prime Ulthrea (2nd generation) | 600 instances | 2,640,000 |
| Thermage FLX Thermage | 600 instances | 2,500,000 |
| Thermage FLX Thermage | 900 messages sent | 3,570,000 |
| Thermage for the Eyes | 450 posts | 1,850,000 |
| Alltite Firming and Shaping Treatment | 400 messages sent | 930,000 |
| Alltite Slimming and Shaping Solution | 500 instances | 1,060,000 |
Hot Maggy + HIFU combination package (free botulinum toxin for the entire face!)
| Combined content | Price (₩) |
|---|---|
| 600 treatments with Thermage + 300 treatments with Ulthera (free botulinum toxin for the entire face) | 3,830,000 |
| 600 treatments with Thermage + 600 treatments with Ulthera (free botulinum toxin for the entire face) | 4,890,000 |
| 600 treatments with Thermage 600 + 300 treatments with HIFU + 2 centum cores of Rejuran | 4,360,000 |
| Thermage Eye Treatment 450 sessions + Thermage Eye Treatment 600 sessions | 4,230,000 |
| 10 treatments with Thermage 600 + 300 treatments with Ultherapy Prime | 2,640,000 |
| 10 treatments with Thermage 600 + 600 treatments with Ultherapy Prime | 3,830,000 |
💡 Combination recommendation: If your budget ranges from ₩2.5 million to ₩3.8 million, the combination of Thermage FLX and Ultherapy Prime is the most effective option. Additionally, you will receive botulinum toxin injections for the entire face, worth approximately ₩400,000 – which saves you around 20–30% compared to the prices in Gangnam, Seoul.
3-3 Acne, Pores, and Scar Management
| Treatment options | Location | Price (₩) |
|---|---|---|
| Potenza Potenza Gold Micro Needle Radiofrequency Treatment | One treatment for the entire face | 470,000 |
| Agnes and Potenza | One treatment for the entire face | 400,000 |
| Agnes and Potenza | Local areas (under the eyes/near the nose) | 240,000 |
| Vbeam dye laser | perinasal area | 180,000 |
| Vbeam dye laser | Cheeks/jawline | 400,000 |
| Vbeam dye laser | Full face | 530,000 |
| GOLD PTT | One treatment for the entire face | 530,000 |
| Inflamed acne injections | Single piece | 20,000 to 60,000 |
| Subcision: Scar removal through incision | Visual range | 140,000 to 240,000 |
| Doubletite + 2 centum core of Filler/toxin | Full face | 600,000 |
| Doubletite + Juvelook 2 centum core | Full face | 660,000 |
| Doubletite + Rejuran PN 2 centum core | Full face | 800,000 |
💡 Important note for those with acne problems: THE FIRST is particularly expert in treating acne and acne scars. Their official website clearly states that “acne/scarred areas/flushing” are their main areas of expertise. The price of Potenza, at ₩470,000, is considered moderately low in Busan. However, since the treatment is performed personally by the clinic director, it offers much greater peace of mind compared to many other clinics where the procedure is carried out by nurses.
3-4 Botulinum Toxin · Wrinkle Reduction Lifting
| Location | Korean-made (₩) | German-made Xeomin (₩) | American-made Botox (₩) |
|---|---|---|---|
| Specific areas (around the eyes, between the brows, on the nose bridge, chin, etc.) | 100,000 | 120,000 | 160,000 |
| Masticatory muscles / Angle of the mandible / Salivary gland | 140,000 | 200,000 | 330,000 |
| jawline | 160,000 | 230,000 | 360,000 |
| lower legs | 270,000 | 400,000 | 660,000 |
| slender shoulders | 270,000 | 400,000 | 660,000 |
| Excessive sweating under the armpits | 470,000 | 600,000 | 930,000 |
| Excessive sweating on the palms | 470,000 | 600,000 | 930,000 |
| Full-face lifting (Botox + Filler) | 400,000 | 530,000 | 730,000 |
| Neck wrinkles | 270,000 | 400,000 | 600,000 |
💡 Honest advice: Unless you have a particular preference for a certain brand, the entry-level price of Korean-made Botox, which starts at ₩100,000, is really quite affordable. The treatment for masseter muscles costs only ₩140,000, and the results are clinically comparable to those achieved with American-made Botox. Director Kim Jun-hee will recommend the right brand based on the condition of your muscles and will never force you to choose a more expensive option.
3-5 Filling Injections · Full-Face Sculpting
| Project | Specifications | Price (₩) |
|---|---|---|
| Jojoba Filler Injection | 1 centum core | 470,000 |
| Bao Rou Ti Filler injection | 1 centum core | 400,000 |
| Juvelook Volume: Collagen Enhancement Treatment | 1 bottle | 730,000 |
| Juvelook Volume Collagen Enhancement Treatment | 1 bottle (enough for 2 treatments) | 1,320,000 |
| Juvelook Volume Collagen Enhancement Treatment | 1 bottle (enough for 3 treatments) | 1,850,000 |
| Radiesse Brilliant Ceramic | 1 pair (around both sides of the mouth) | 1,060,000 |
| Radiesse Brilliant Ceramic | 2 units (for the entire cheek area) | 1,980,000 |
3-6 Hyaluronic Acid Injections · Moisture Maintenance Management
Note: All Rejuran-related treatments are performed personally by the director of the clinic. If you opt to use the Dermasha hyaluronic acid injection device as an additional option, there will be an additional charge of ₩40,000.
| Type | project | Specifications | Price (₩) |
|---|---|---|---|
| Radiant whiteness and glow (instant results) | Rejuran PN (Rejuran Healer) | 2cc / 4cc | 400,000 / 730,000 |
| Rejuran HB | 1 centum core | 300,000 | |
| iRejuran 1cc (regeneration, fine wrinkle improvement) | 1 centum core | 240,000 | |
| Juvelook Collagen Glow Injection | 2cc / 3cc / 4cc / 5cc | 310,000 / 400,000 / 470,000 / 520,000 | |
| 2 cc of Filler + 2 cc of skin regeneration injection | A total of 4 centum cores. | 400,000 | |
| Nourishing and glowing effect (long-lasting) | Hilo Wave Rhinoplasty | 2cc / 4cc / 6cc | 600,000 / 1,060,000 / 1,460,000 |
| Bao Rou Ti Long-Lasting Hydrating Serum | 2cc / 3cc | 990,000 / 1,390,000 | |
| Jojoba Long-Lasting Glow Hydrating Serum | 2cc / 3cc | 800,000 / 1,060,000 |
💡 Recommended hydrogel treatment: Rejuran PN is THE FIRST’s flagship hydrogel therapy, available for just ₩400,000 for 2 centum core doses. In Taiwan, the cost of a single injection at Rejuran clinics ranges from ₫8,000 to ₫12,000—so here, you get half that price. Juvelook collagen glow injection is a very popular treatment in South Korea in recent years; it gives the skin a natural glow, without any oily sheen. At ₩310,000 for 2 centum core doses, this option is highly competitive.
3-7 Pigment Management · Whitening · Freckle Removal
| Project | Price (₩) |
|---|---|
| Beige pigment lasers (including Pico, IPL, etc.) | 150,000 |
| Beige Pigment Laser Treatment + Customized Whitening Management Program | 220,000 |
| GV Laser (for freckle removal/scar treatment) | 400,000 |
| LDM single mole removal | 20,000 |
| Seaweed Skin Brightening Treatment (FCR) | 240,000 |
| Whitening Nutritional Injection (White Jade Injection) | 60,000 |
3-8 Hair Removal · Other Comprehensive Management Services
| Project | Women (₩) | Men (₩) |
|---|---|---|
| Facial hair removal | 70,000 to 270,000 | 80,000 to 310,000 |
| Shaving a specific part of the body | 140,000 to 400,000 | Between 160,000 and 570,000 |
| Other projects | Price (₩) |
|---|---|
| Micro-bubble cleaning | 120,000 |
| LDM Water Drop Management (12 minutes) | 140,000 |
| Nitrous oxide anesthesia | 100,000 |
| Scaling (suitable for those with acne-prone skin) | 140,000 |
| Liposuction injection (chin/jawline): 2 centum cores | 400,000 |
All prices listed above are inclusive of taxes. The price list for THE FIRST Dermatology Daeyuan Branch in Busan is for reference only.
IV. Director Kim Jun-hee’s Strengths: 15 years of experience, graduated from a university-affiliated hospital, and does not engage in aggressive sales tactics.
Director Kim Jun-hee is the backbone of THE FIRST Dermatology’s Daeyuan branch. He completed his specialized training in Dermatology at a university-affiliated hospital and has specialized in HIFU treatment for over 15 years, making him one of the most experienced professionals in South Korea’s industry.
There are several details that set Dean Jin apart from the directors of ordinary clinics:
- For beginners, a VISIA skin analysis is conducted first, rather than directly recommending treatment plans. Many clinics ask “What treatment do you want to have” as soon as customers enter. However, Director Kim first shows patients the data and photos, explains “what their specific problems are and what treatments are most suitable for them,” and only then discusses whether treatment is necessary.
- The doctor will actively advise you to “not do too much.” Actual feedback from patients has shown that some who intended to undergo two treatments at once were advised by Dr. Jin, after reviewing their reports, to “just do one treatment for now. Come back in 3 weeks to see how it goes before deciding on the next step.” Such a cautious and discouraging approach is extremely rare in the medical aesthetics industry.
- The director personally operates the core equipment. Main treatments such as HIFU, Thermage, and laser procedures are all performed by the director himself, while only basic skincare treatments are assisted by beauticians. In many large clinics, nurses perform these procedures on behalf of the director, resulting in significantly inferior outcomes and less peace of mind for patients.
- The Chinese customer service provides rapid responses. The clinic is staffed with professionals who speak Chinese, and you can consult them in advance via KakaoTalk or WeChat (WeChat ID: s-sourire). The response times are very fast, so you don’t have to worry about any language barriers.
Director Jin only reserves 3 to 5 spots per day for overseas patients. During the peak seasons (March to May and September to November), it is recommended to make reservations 2 to 3 weeks in advance.
V. What is the environment like at the Daeyuan branch of THE FIRST Dermatology in Busan?
The first impression upon entering THE FIRST Daeyuan store is one of “serenity”. It’s not a cold, icy silence, but rather an atmosphere characterized by order and professionalism. The decor features earthy tones, and the lighting is soft and gentle, unlike the blinding brightness commonly found in some clinics.
The clinic is equipped with separate consultation rooms and treatment rooms – not those open-style partitions – ensuring a high level of privacy. The treatment rooms are equipped with air conditioning and air purification systems, and all sheets and consumables used by each patient are replaced after each use, in compliance with South Korea’s medical and health standards.
In particular, THE FIRST features a dedicated “Lifting Floor” (official website: 리프팅전용층/1인실), ensuring that patients undergoing HIFU or Thermage treatments are not disturbed or seen by other guests.
The consultation room is equipped with a VISIA skin analysis device, a high-definition camera, and a large screen. Director Kim will explain your skin condition to you, analyzing each specific indicator one by one. Compared to the traditional method of “just looking in the mirror,” this data-driven diagnostic approach provides much greater reassurance.
VI. FAQ on Common Issues at THE FIRST Dermatology Otafuku Branch
Q1: Is the price at THE FIRST Daeyeon Branch really cheaper than that in Seoul? Definitely. Take
the Korean version of the HIFU device, Shurink Universe 300, for example: THE FIRST lists it at ₩390,000, while the same model in Gangnam District, Seoul, usually costs between ₩600,000 and ₩800,000. Inmode facial lifting treatments start at ₩330,000 in Gangnam, but the average price there is around ₩550,000 to ₩700,000. The Thermage package is also about 20% to 30% cheaper in THE FIRST than in Gangnam. The main reason for this price difference is the rental costs: the rent in Gangnam-dong is 3 to 4 times higher than that at Daeyeon Station, and all these additional expenses are reflected in the final prices.
Q2: How far in advance should one make a
reservation? Director Kim Jun-hee only has 3 to 5 slots available per day for overseas patients, so it is recommended to reserve at least 2 to 3 weeks in advance. During the peak seasons (March to May and September to November), it is best to book one month in advance. Chinese-speaking customers can contact us directly via WeChat (ID: s-sourire) or KakaoTalk, and we usually respond within 30 minutes.
Q3: Can I return to Taiwan/Hong Kong on the same day after the t
reatment? Yes. Both HIFU and most laser treatments are non-invasive, so you can leave 30 minutes after the procedure. However, it is recommended to wait until the next day before flying, as changes in cabin pressure may affect the recovery of your skin. If you have undergone injectable treatments such as hyaluronic acid injections or Botox, it is advisable to allow 1–2 days for the injection sites to heal.
Q4: Are the prices including tax? Are there any hidden fees
? All the prices listed above include VAT; there are no additional consultation or service charges. Post-treatment care products and soothing masks are also included in the treatment fee, with no extra charges. If you hold a foreign passport, you can also apply for an immediate tax refund on the spot.
Q5: How long does the effect last? The effec
ts of HIFU generally last for 6 to 12 months, depending on an individual’s metabolic rate. Director Kim recommends a maintenance treatment every 8 to 10 months. The effects of Thermage FLX last for approximately 12 to 18 months, while Botox provides results for around 3 to 6 months. Hyaluronic acid injections have an effect that lasts for 1 to 3 months, and it is recommended to receive a top-up treatment every 3 to 4 weeks.
Q6: Is it possible to attend the consultation if I only
speak Korean? Absolutely! All our staff provide services in Chinese, from consultation to post-treatment follow-up. Our WeChat customer service responds quickly, and on-site, there are also staff who speak Chinese available to assist with registration and provide explanations. It’s also possible to communicate in English, but the service may not be as smooth as if you used Chinese.
Q7: Does Director Kim speak Chinese? Director
Kim primarily communicates in Korean, but during consultations, Chinese interpreters are always present to ensure smooth communication. Important medical terms and precautions are also explained in Chinese.
Q8: What are the payment methods available? Can I use a cr
edit card? We accept both credit cards (Visa/MasterCard) and cash (Korean won). Foreign tourists can handle tax refunds on-site; please don’t forget to bring your passport.
VII. Basic Information on THE FIRST Dermatology Daeyuan Branch in Busan
| Project | For more details |
|---|---|
| 📍 Clinic Name | THE FIRST Dermatology Daeyeon Branch (The First Dermatology Clinic) |
| 📌 Address | Luminous Tower, 299 Suyeong-ro, Nam-gu, Busan |
| 🚇 Transportation | It takes about 5 to 6 minutes to walk from Daeyeon Station on Busan Metro Line 2. |
| 🕐 Business Hours | Monday to Friday: 10:00 AM – 7:00 PM / Saturday: 10:00 AM – 3:00 PM / Sunday: Closed |
| 🚗 Parking | The building is equipped with dedicated parking spaces, and customers visiting the store can park for free. |
| 💬 How to Make an Appointment | Consult via LINE / Send an email via Gmail / Make a reservation with just one click through BeautsGO |
VIII. How to Make an Appointment at THE FIRST Dermatology Daeyuan Branch in Busan
THE FIRST Dermatology’s Oiwa branch offers three ways to make appointments. It is recommended to reserve a spot in advance through BeautsGO or LINE. On-site, dedicated hours are reserved for overseas customers:
- Online consultation via LINE: Add the official LINE account @901taiqf and you can directly inquire about treatment details or confirm appointment times in Chinese. The customer service responds quickly, usually within 30 minutes.
- Gmail Appointment: Please send an email to di[email protected]. It is recommended to include the following information in the email: your name, the date you would like to make an appointment for, the treatment you plan to undergo, and the number of people participating, so that the clinic can arrange everything more efficiently.
- One-click reservation with the BeautsGO App: Download the BeautsGO App (available for iOS, Android, and web version), search for “THE FIRST” to view available reservation times and make online reservations. You can also compare prices and reviews of other clinics in Busan at the same time.
IX. Recommended Reading
- [Actual Test Results 2026] Comprehensive Guide to Making Appointments at Essential Dermatology in Shitang | 1-minute walk from Exit 14 · No lunch breaks · 20% cheaper than services in Gangnam
- Personal experiences at Gold J Dermatology, Xuanling Station, Gangnam | Combination of Ultherapy Prime HIFU and Thermage FLX
- [2026 Latest] BrandNew Dermatology Price List in South Korea | Actual Prices for Thermage Treatments at Dr. Yoon Seong-eun’s Clinic in Gangnam Cheongdam-dong
- Seomyeon in Busan: The Secret Location of Floria Dermatology in Busan – One-on-one consultations with the director, natural-looking injections, and convenient on-site treatments while shopping.
- Is it possible to enjoy high-end medical aesthetics services with a limited budget? At Cheongdam E-Ceramic Beauty Its Me Dermatology, Chief Physician Kim Han-kyu personally conducts consultations for patients.