With so many cosmetic clinics everywhere in Cheongtan and Apgujeong, how does Beauty & Pleasure Dermatology manage to have people waiting in line to make appointments? The answer is simple: four directors take turns seeing patients every day, and they administer up to 3,000 cc of hyaluronic acid annually. This figure alone speaks to their popularity and technical expertise.

Who performs the treatments? Four directors are always on duty
Many clinics claim “direct consultation by the director,” but in reality, there may only be one doctor, and when the schedule is full, assistants step in. At B&P, it’s different—there are four specialized dermatology directors, and at least three of them are always available each working day.
For example, Director Hwang Jong-chul is an avid user of hyaluronic acid injections himself; he performs over 3,000 cc of injections annually. This number isn’t just marketing hype—it’s an actual annual record of his work.

The advantage of having multiple directors is that even if your regular director is on vacation, another doctor of the same high standard will take care of you. If complex issues arise, all four directors can consult together immediately, instead of waiting for your next appointment.
Book a direct consultation with a B&P director through BeautsGO
Equipment list: American models, no Korean alternatives used
B&P clearly states that it uses “American models” for its equipment, which is quite uncommon among Korean clinics:
- Two units of the American version of Thermage FLX – not the Korean version, with more stable radiofrequency energy and the same probe models as used in the United States.
- Two units of the American version of the Ulthera ultrasound device – officially certified by Ulthera, not a counterfeit product.
- Israeli Titan titanium lifting treatment – provides both facial rejuvenation and body tightening effects.
- Potenza gold microneedling – uses radiofrequency microneedles to improve pores and reduce acne scars.
- ONDA ultramicrowaves – locally dissolve fat without the need for surgery.
- InMode series – a multi-functional energy therapy platform.

Having two Thermage devices and two Ulthera devices means that you won’t have to wait too long because the machines are in use, and it also indicates that the clinic’s annual patient volume is sufficient to support such equipment investments.
Key treatments and price references for 2025.
The following prices are based on recent market trends; please refer to the clinic’s actual quotes for the final amounts, as exchange rate fluctuations and treatment combinations may affect the total cost.
| Item | Reference price (Korean won) | Description |
|---|---|---|
| 225 pulses of eye Thermage | Starting from ⩱1,800,000 | US version FLX probe |
| 300 pulses of US version ultrasound knife | Starting from ⩱1,350,000 | Authentic Ulthera device |
| Titanium lifting dual mode | Starting from ₩1,200,000 | Israel Fitton |
| Gold Micro Needles (Potenza) | Starting from ₩9,600,000 | RF Micro Needles |
| Lizhu Lan Black Box 2cc | Starting from ₩9,400,000 | Hyaluronic Acid |
| Joya Derm 1cc | Starting from ₩9,600,000 | Hyaluronic acid fillers |

Check out B&P’s latest discounts – BeautsGO offers free reservations
How to get there? Address and directions
B&P Dermatology is located at 14, 50-beon, Seoraeuting-ro, Gangnam-gu, Seoul. It’s about a 5-minute walk from Exit 6 of the Seoraeuting Rodio subway station, so the transportation is very convenient.
Opening hours:
- Monday, Tuesday, Thursday, Friday: 10:30–20:30
- Wednesday: 10:30–19:30
- Saturday: 10:00–17:00
- Sunday: Closed
Telephone: 0507-1464-0547 (local calls in Korea)

Book with BeautsGO for seamless communication in Chinese
For travelers from Taiwan and Hong Kong, speaking Korean is often the biggest barrier when booking appointments. BeautsGO offers a fully Chinese-language online booking service, allowing you to directly select the clinic, treatment, and time without having to make calls or rely on translations. The entire booking process takes less than 5 minutes, and you will receive a confirmation notice in Chinese after your reservation is confirmed.
If your travel plans change unexpectedly, BeautsGO can also help you reschedule or cancel your appointment, so you don’t have to worry about misunderstandings due to language barriers.
Book your B&P Dermatology appointment immediately with BeautsGO
Join LINE to learn more about B&P and its discounts
When choosing a clinic in Sinpyeongting, the multi-director system, American-style equipment, and advanced hyaluronic acid technology at B&P Dermatology are all significant considerations. If you already have a specific treatment in mind, BeautsGO can help you directly confirm which director and schedule are available on that day, saving you the hassle of additional communication.
Book now and reserve your time for yourself